A data profile of the people who buy, follow and care about Lipstick in India — modelled from more than twelve digital signal sources. Lipstick has an estimated audience of 3,713,333 people in India.
The average Lipstick fan in India is 30.0 years old, more female, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include ONEUS, Eye liner, Mascara, with strongest over-indexing on ONEUS (6.82× the country average).
Demographically, the Lipstick audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Lipstick fan in India is more female, around 30.0 years old, with strong Price Sensitivity tendencies and a notable affinity for ONEUS.
The key figures that characterise the Lipstick profile in India.
66.3% are female, 33.7% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 30.0 |
| Estimated audience size | 3,713,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 33% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Lipstick audience comes from India.
| Country | Share |
|---|---|
| Japan | 14.4% |
| United States | 11.9% |
| China | 9.9% |
Where the Lipstick audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~100K | 1.76× | |
| 02 | Uttar Pradesh | ~300K | 1.42× | |
| 03 | Jharkhand | ~40K | 1.27× | |
| 04 | Kerala | ~70K | 1.24× | |
| 05 | Madhya Pradesh | ~80K | 1.13× | |
| 06 | West Bengal | ~100K | 1.12× | |
| 07 | Nagaland | ~3K | 1.10× | |
| 08 | Assam | ~40K | 1.08× | |
| 09 | Mizoram | ~3K | 1.08× | |
| 10 | Punjab (region) | ~50K | 1.06× | |
| 11 | Uttarakhand | ~20K | 1.04× | |
| 12 | Arunachal Pradesh | ~2K | 1.04× | |
| 13 | Rajasthan | ~80K | 1.01× | |
| 14 | Manipur | ~5K | 1.01× | |
| 15 | Chhattisgarh | ~20K | 0.99× | |
| 16 | Odisha | ~40K | 0.98× | |
| 17 | Tripura | ~5K | 0.98× | |
| 18 | Sikkim | ~2K | 0.98× | |
| 19 | Haryana | ~50K | 0.97× | |
| 20 | Maharashtra | ~200K | 0.90× | |
| 21 | Gujarat | ~90K | 0.86× | |
| 22 | Karnataka | ~80K | 0.85× | |
| 23 | Meghalaya | ~3K | 0.83× | |
| 24 | Goa | ~3K | 0.83× | |
| 25 | Himachal Pradesh | ~10K | 0.81× | |
| 26 | Jammu and Kashmir | ~10K | 0.74× | |
| 27 | Tamil Nadu | ~60K | 0.71× | |
| 28 | Telangana | ~30K | 0.65× | |
| 29 | Andhra Pradesh | ~30K | 0.60× |
The strongest cross-interests of the Lipstick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty tips | Beauty & Wellness | 11.29× | ||
| 02 | Mascara | Beauty & Wellness | 10.18× | ||
| 03 | Eye liner | Beauty & Wellness | 9.90× | ||
| 04 | Concealer | Beauty & Wellness | 9.86× | ||
| 05 | Eye shadow | Beauty & Wellness | 9.83× | ||
| 06 | Lip gloss | Beauty & Wellness | 9.80× | ||
| 07 | Lip balm | Beauty & Wellness | 8.67× | ||
| 08 | Foundation (cosmetics) | Beauty & Wellness | 8.66× | ||
| 09 | Makeup brush | Beauty & Wellness | 8.01× | ||
| 10 | BB cream | Beauty & Wellness | 7.71× | ||
| 11 | Eyelash extensions | Beauty & Wellness | 7.27× | ||
| 12 | Lip | Beauty & Wellness | 6.97× | ||
| 13 | ONEUS | Music & Radio | 6.82× | ||
| 14 | Nail polish | Beauty & Wellness | 6.71× | ||
| 15 | Eyebrow | Beauty & Wellness | 6.22× | ||
| 16 | Cream | Food & Beverages | 6.02× | ||
| 17 | Sunscreen | Beauty & Wellness | 5.83× | ||
| 18 | Health And Beauty | Beauty & Wellness | 5.53× | ||
| 19 | Moisturizer | Home & Garden | 4.99× | ||
| 20 | Bollywood movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.47× | |
| Healthy Lifestyle | BALANCE | 1.45× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Need for Security | CONSERVATISM | 0.88× | |
| DIY Mentality | THRILL | 0.89× |
Lipstick has an estimated audience of 3,713,333 people in India, concentrated in Uttar Pradesh and Maharashtra.
66.3% of Lipstick fans are female, 33.7% are male, with an average age of 30.0 years.
Lipstick fans show strongest brand affinity for ONEUS (6.82×), Eye liner (9.9×), and Mascara (10.18×) over the country average.
Lipstick fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Lipstick itself, the audience over-indexes on Eye liner (9.9×), Mascara (10.18×), Concealer (9.86×), and Eye shadow (9.83×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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