Rascasse Audience Intelligence

Lipstick Audience in Spain

Name: Lipstick — Spain
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Lipstick in Spain — modelled from more than twelve digital signal sources. Lipstick has an estimated audience of 2,577,241 people in Spain.

#7among Cosmetics in Spain #998among Topic in Spain #40in Beauty & Wellness

The average Lipstick fan in Spain is 41.2 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lipstick profile in Spain.

Audience size

2.6M

in Spain

Gender

85.0%♀

15.0% male

Age

41.2

average years

Country rank

#1512

Topic in Spain

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Lipstick fans

85.0% are female, 15.0% are male, average age 41.2.

Fig. 02

Gender split

85.0%

Female

15.0%

Male

Demographic split for Lipstick audience in Spain
Metric	Value
Female	85.0%
Male	15.0%
Average age	41.2
Estimated audience size	2,577,241

Fig. 03

Age distribution

Age distribution of the Lipstick audience in Spain
Age bracket	Share	%
16-19		16%
20-29		18%
30-39		19%
40-49		25%
50+		23%

Fig. 04

Worldwide distribution

1.8%

of the worldwide Lipstick audience comes from Spain.

Worldwide audience distribution share by country for Lipstick
Country	Share
Japan	14.4%
United States	11.9%
China	9.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lipstick audience in Spain is strongest.

Fig. 05

Top regions by affinity

Lipstick fans by region: top regions in Spain
#	Region	Reach	×
01	Catalonia	~600K	1.39×
02	Community of Madrid	~500K	1.22×
03	Comunidad Valenciana	~300K	1.10×
04	Region of Murcia	~90K	1.07×
05	Andalusia	~500K	1.06×
06	Canary Islands	~100K	1.05×
07	Castilla-La Mancha	~100K	1.02×
08	La Rioja	~20K	0.99×
09	Galicia	~100K	0.98×
10	Basque Autonomous Country	~90K	0.97×
11	Balearic Islands	~70K	0.97×
12	Cantabria	~30K	0.97×
13	Castile and León	~100K	0.96×
14	Aragon	~70K	0.96×
15	Principality of Asturias	~60K	0.95×
16	Extremadura	~50K	0.95×
17	Navarre	~30K	0.95×

Appendix

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See Lipstick audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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