A data profile of the people who buy, follow and care about Lipstick in Italy — modelled from more than twelve digital signal sources. Lipstick has an estimated audience of 5,606,057 people in Italy.
The average Lipstick fan in Italy is 38.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Long hair, Nail salon, Nail polish, with strongest over-indexing on Long hair (4.86× the country average).
Demographically, the Lipstick audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Lipstick fan in Italy is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Long hair.
The key figures that characterise the Lipstick profile in Italy.
79.8% are female, 20.2% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 38.7 |
| Estimated audience size | 5,606,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Lipstick audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 14.4% |
| United States | 11.9% |
| China | 9.9% |
Where the Lipstick audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.37× | |
| 02 | Campania | ~800K | 1.25× | |
| 03 | Puglia | ~500K | 1.18× | |
| 04 | Emilia-Romagna | ~500K | 1.12× | |
| 05 | Sicilia | ~500K | 1.11× | |
| 06 | Lazio | ~800K | 1.10× | |
| 07 | Veneto | ~500K | 1.06× | |
| 08 | Tuscany | ~400K | 1.01× | |
| 09 | Aosta Valley | ~10K | 1.01× | |
| 10 | Piedmont | ~400K | 0.98× | |
| 11 | Marche | ~100K | 0.98× | |
| 12 | Basilicata | ~50K | 0.98× | |
| 13 | Molise | ~30K | 0.98× | |
| 14 | Liguria | ~200K | 0.96× | |
| 15 | Calabria | ~200K | 0.95× | |
| 16 | Friuli-Venezia Giulia | ~100K | 0.94× | |
| 17 | Umbria | ~90K | 0.94× | |
| 18 | Abruzzo | ~100K | 0.93× | |
| 19 | Trentino-Alto Adige/Südtirol | ~100K | 0.93× | |
| 20 | Sardinia | ~100K | 0.92× |
The strongest cross-interests of the Lipstick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Long hair | Beauty & Wellness | 4.86× | ||
| 02 | Nail salon | Beauty & Wellness | 3.90× | ||
| 03 | Eye liner | Beauty & Wellness | 3.86× | ||
| 04 | Nail polish | Beauty & Wellness | 3.26× | ||
| 05 | Lip gloss | Beauty & Wellness | 3.26× | ||
| 06 | Face powder | Beauty & Wellness | 3.13× | ||
| 07 | Hair conditioner | Beauty & Wellness | 2.84× | ||
| 08 | Decoration | Home & Garden | 2.69× | ||
| 09 | Mascara | Beauty & Wellness | 2.69× | ||
| 10 | Home Design | Home & Garden | 2.43× | ||
| 11 | Online chat | Technology & Electronics | 2.37× | ||
| 12 | Heavy metal music | Music & Radio | 2.11× | ||
| 13 | Soul music | Music & Radio | 2.04× | ||
| 14 | Blues music | Music & Radio | 1.84× | ||
| 15 | Uomini e Donne | Movies & TV | 1.84× | ||
| 16 | Rhythm and blues music | Music & Radio | 1.77× | ||
| 17 | Music videos | Music & Radio | 1.64× | ||
| 18 | Message in a Bottle (film) | Movies & TV | 1.63× | ||
| 19 | Electronic music | Music & Radio | 1.58× | ||
| 20 | UniEuro | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.24× | |
| Individualism | JOY | 1.17× | |
| Sports Activity | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.70× |
Lipstick has an estimated audience of 5,606,057 people in Italy, concentrated in Lombardy and Campania.
79.8% of Lipstick fans are female, 20.2% are male, with an average age of 38.7 years.
Lipstick fans show strongest brand affinity for Long hair (4.86×), Nail salon (3.9×), and Nail polish (3.26×) over the country average.
Lipstick fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~800K), and Lazio (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Lipstick itself, the audience over-indexes on Nail salon (3.9×), Nail polish (3.26×), Eye liner (3.86×), and Heavy metal music (2.11×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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