Rascasse Audience Intelligence

Makeup Tutorials Audience in Italy

A data profile of the people who buy, follow and care about Makeup Tutorials in Italy — modelled from more than twelve digital signal sources. Makeup Tutorials has an estimated audience of 5,629,760 people in Italy.

#5among Cosmetics in Italy#807among Topic in Italy#33in Beauty & Wellness

The average Makeup Tutorials fan in Italy is 37.0 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include Sephora, Makeup Lessons, Skin care, with strongest over-indexing on Sephora (2.93× the country average).

Demographically, the Makeup Tutorials audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.

The typical Makeup Tutorials fan in Italy is more female, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Sephora.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Makeup Tutorials profile in Italy.

Audience size
5.6M
in Italy
Gender
79.4%♀
20.6% male
Age
37.0
average years
Country rank
#1150
Topic in Italy
Fig. 01

Search interest · 12-month trend

+1696%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makeup Tutorials fans

79.4% are female, 20.6% are male, average age 37.0.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Makeup Tutorials audience in Italy
MetricValue
Female79.4%
Male20.6%
Average age37.0
Estimated audience size5,629,760
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Makeup Tutorials audience in Italy
Age bracketShare%
16-1924%
20-2922%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Makeup Tutorials audience comes from Italy.

Worldwide audience distribution share by country for Makeup Tutorials
CountryShare
United States18.2%
Japan15.7%
China8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makeup Tutorials audience in Italy is strongest.

Fig. 05

Top regions by affinity

Makeup Tutorials fans by region: top regions in Italy
#RegionReachAffinity×
01Molise~30K1.26×
02Basilicata~60K1.12×
03Umbria~90K1.02×
04Campania~600K1.01×
05Friuli-Venezia Giulia~100K0.99×
06Abruzzo~100K0.98×
07Trentino-Alto Adige/Südtirol~100K0.98×
08Calabria~200K0.97×
09Marche~100K0.97×
10Sardinia~200K0.96×
11Liguria~200K0.96×
12Lazio~700K0.95×
13Puglia~400K0.95×
14Tuscany~300K0.94×
15Sicilia~500K0.93×
16Veneto~400K0.91×
17Emilia-Romagna~400K0.90×
18Piedmont~400K0.90×
19Lombardy~900K0.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makeup Tutorials audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makeup Tutorials audience
#·InterestCategoryAffinity×
01Makeup LessonsBeauty & Wellness5.12×
02Makeup brushBeauty & Wellness3.88×
03Eye shadowBeauty & Wellness3.41×
04SephoraShopping2.93×
05Natural skin careBeauty & Wellness2.80×
06EyelashBeauty & Wellness2.69×
07Nail salonBeauty & Wellness2.69×
08Health And BeautyBeauty & Wellness2.61×
09Anti-aging creamBeauty & Wellness2.58×
10Nail artBeauty & Wellness2.52×
11PedicureBeauty & Wellness2.52×
12Nail polishBeauty & Wellness2.51×
13Skin careBeauty & Wellness2.36×
14Artificial nailsBeauty & Wellness2.33×
15ManicureBeauty & Wellness2.26×
16ZaraShopping2.17×
17ZadarTravel & Leisure1.84×
18Hair careBeauty & Wellness1.84×
19Personal careHealth1.62×
20Men's clothingFashion & Accessoires1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makeup Tutorials audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Makeup Tutorials audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.29×
ExtroversionTHRILL1.24×
CreativityOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Makeup Tutorials audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.63×
Risk AppetiteTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Makeup Tutorials have in Italy?

Makeup Tutorials has an estimated audience of 5,629,760 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Makeup Tutorials fans?

79.4% of Makeup Tutorials fans are female, 20.6% are male, with an average age of 37.0 years.

03

Which brands do Makeup Tutorials fans like most?

Makeup Tutorials fans show strongest brand affinity for Sephora (2.93×), Makeup Lessons (5.12×), and Skin care (2.36×) over the country average.

04

Where do Makeup Tutorials fans live in Italy?

Makeup Tutorials fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Makeup Tutorials fans also like?

Beyond Makeup Tutorials itself, the audience over-indexes on Makeup Lessons (5.12×), Skin care (2.36×), Eye shadow (3.41×), and Nail art (2.52×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Italy

See Makeup Tutorials audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Makeup Tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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