Rascasse Audience Intelligence

Makeup Tutorials Audience in Brazil

A data profile of the people who buy, follow and care about Makeup Tutorials in Brazil — modelled from more than twelve digital signal sources. Makeup Tutorials has an estimated audience of 5,570,355 people in Brazil.

#8among Cosmetics in Brazil#804among Topic in Brazil#35in Beauty & Wellness

The average Makeup Tutorials fan in Brazil is 36.5 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Makeup brush, Makeup Lessons, Makeup &hair, with strongest over-indexing on Makeup brush (7.93× the country average).

Demographically, the Makeup Tutorials audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Makeup Tutorials fan in Brazil is more female, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Makeup brush.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Makeup Tutorials profile in Brazil.

Audience size
5.6M
in Brazil
Gender
82.1%♀
17.9% male
Age
36.5
average years
Country rank
#1181
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makeup Tutorials fans

82.1% are female, 17.9% are male, average age 36.5.

Fig. 02

Gender split

82.1%
Female
17.9%
Male
Demographic split for Makeup Tutorials audience in Brazil
MetricValue
Female82.1%
Male17.9%
Average age36.5
Estimated audience size5,570,355
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Makeup Tutorials audience in Brazil
Age bracketShare%
16-1922%
20-2926%
30-3922%
40-4917%
50+13%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Makeup Tutorials audience comes from Brazil.

Worldwide audience distribution share by country for Makeup Tutorials
CountryShare
United States18.2%
Japan15.7%
China8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makeup Tutorials audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Makeup Tutorials fans by region: top regions in Brazil
#RegionReachAffinity×
01Acre~20K1.14×
02Paraíba~100K1.05×
03Rondônia~50K1.05×
04Alagoas~80K1.04×
05Mato Grosso do Sul~80K1.03×
06Piauí~80K1.03×
07Rio Grande do Norte~90K1.02×
08Amazonas~100K1.01×
09Sergipe~60K1.01×
10Espírito Santo~100K1.00×
11Mato Grosso~100K1.00×
12Amapá~20K1.00×
13Roraima~20K1.00×
14Pará~200K0.99×
15Maranhão~100K0.99×
16Federal District~90K0.99×
17Tocantins~40K0.99×
18Pernambuco~200K0.97×
19Ceará~200K0.97×
20Goiás~200K0.97×
21Santa Catarina~200K0.95×
22Bahia~300K0.94×
23Rio Grande do Sul~300K0.94×
24Paraná~300K0.93×
25Minas Gerais~500K0.90×
26Rio de Janeiro~500K0.90×
27São Paulo~1M0.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Makeup Tutorials audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Makeup Tutorials audience
#·InterestCategoryAffinity×
01Makeup LessonsBeauty & Wellness10.13×
02Makeup &hairBeauty & Wellness8.36×
03Makeup brushBeauty & Wellness7.93×
04Eyelash extensionsBeauty & Wellness4.29×
05Eye shadowBeauty & Wellness4.02×
06EyelashBeauty & Wellness3.60×
07SephoraShopping3.54×
08Nail artBeauty & Wellness3.50×
09Foundation (cosmetics)Beauty & Wellness3.46×
10Eye linerBeauty & Wellness3.44×
11Lip glossBeauty & Wellness3.15×
12MascaraBeauty & Wellness3.06×
13Artificial nailsBeauty & Wellness2.92×
14Manicure & PedicureBeauty & Wellness2.76×
15Permanent makeupBeauty & Wellness2.71×
16Nail polishBeauty & Wellness2.58×
17LipBeauty & Wellness2.46×
18BTSMusic & Radio2.40×
19Skin careBeauty & Wellness2.30×
20EyebrowBeauty & Wellness2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Makeup Tutorials audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Makeup Tutorials audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
Price SensitivityPREMIUM1.15×
IndividualismJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Makeup Tutorials audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
Need for SecurityCONSERVATISM0.47×
Risk AppetiteTHRILL0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Makeup Tutorials have in Brazil?

Makeup Tutorials has an estimated audience of 5,570,355 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Makeup Tutorials fans?

82.1% of Makeup Tutorials fans are female, 17.9% are male, with an average age of 36.5 years.

03

Which brands do Makeup Tutorials fans like most?

Makeup Tutorials fans show strongest brand affinity for Makeup brush (7.93×), Makeup Lessons (10.13×), and Makeup &hair (8.36×) over the country average.

04

Where do Makeup Tutorials fans live in Brazil?

Makeup Tutorials fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Makeup Tutorials fans also like?

Beyond Makeup Tutorials itself, the audience over-indexes on Makeup Lessons (10.13×), Makeup &hair (8.36×), Sephora (3.54×), and Eye shadow (4.02×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Brazil

See Makeup Tutorials audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Makeup Tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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