A data profile of the people who buy, follow and care about BTS in Brazil — modelled from more than twelve digital signal sources. BTS has an estimated audience of 8,002,865 people in Brazil.
The average BTS fan in Brazil is 33.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Enhypen, BLACKPINK, Secret (South Korean band), with strongest over-indexing on Enhypen (76.35× the country average).
Demographically, the BTS audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical BTS fan in Brazil is more female, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for Enhypen.
The key figures that characterise the BTS profile in Brazil.
73.0% are female, 27.0% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 33.4 |
| Estimated audience size | 8,002,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide BTS audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 29.3% |
| United States | 10.1% |
| Brazil | 10.0% |
Where the BTS audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~40K | 1.59× | |
| 02 | Amazonas | ~200K | 1.55× | |
| 03 | Pará | ~300K | 1.43× | |
| 04 | Maranhão | ~300K | 1.42× | |
| 05 | Roraima | ~20K | 1.13× | |
| 06 | Alagoas | ~100K | 1.12× | |
| 07 | Acre | ~30K | 1.07× | |
| 08 | Ceará | ~300K | 1.06× | |
| 09 | Pernambuco | ~400K | 1.05× | |
| 10 | Piauí | ~100K | 1.05× | |
| 11 | Sergipe | ~80K | 1.03× | |
| 12 | Rondônia | ~60K | 1.03× | |
| 13 | Paraíba | ~100K | 0.98× | |
| 14 | Mato Grosso | ~100K | 0.93× | |
| 15 | Bahia | ~400K | 0.91× | |
| 16 | Rio Grande do Norte | ~100K | 0.89× | |
| 17 | Goiás | ~300K | 0.88× | |
| 18 | Tocantins | ~40K | 0.88× | |
| 19 | Mato Grosso do Sul | ~90K | 0.85× | |
| 20 | Espírito Santo | ~100K | 0.83× | |
| 21 | Paraná | ~400K | 0.82× | |
| 22 | Rio Grande do Sul | ~400K | 0.80× | |
| 23 | São Paulo | ~1.5M | 0.77× | |
| 24 | Santa Catarina | ~300K | 0.77× | |
| 25 | Minas Gerais | ~600K | 0.73× | |
| 26 | Rio de Janeiro | ~500K | 0.73× | |
| 27 | Federal District | ~90K | 0.68× |
The strongest cross-interests of the BTS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Secret (South Korean band) | Music & Radio | 86.34× | ||
| 02 | Enhypen | Music & Radio | 76.35× | ||
| 03 | Jung Kook | Music & Radio | 76.35× | ||
| 04 | Beast (South Korean band) | Music & Radio | 69.62× | ||
| 05 | BOYNEXTDOOR | Music & Radio | 55.34× | ||
| 06 | BLACKPINK | Music & Radio | 52.96× | ||
| 07 | NewJeans | Music & Radio | 52.96× | ||
| 08 | Ateez | Music & Radio | 52.96× | ||
| 09 | ITZY | Music & Radio | 52.96× | ||
| 10 | XG | Music & Radio | 52.96× | ||
| 11 | Song Hye-kyo | Fashion & Accessoires | 49.94× | ||
| 12 | P1Harmony | Music & Radio | 46.58× | ||
| 13 | BABYMONSTER | Music & Radio | 42.93× | ||
| 14 | Labubu | Kids & Family | 40.22× | ||
| 15 | LE SSERAFIM | Music & Radio | 36.87× | ||
| 16 | Park Bo-gum | Movies & TV | 32.46× | ||
| 17 | Song Joong-ki | Movies & TV | 28.57× | ||
| 18 | IU (singer) | Music & Radio | 25.32× | ||
| 19 | Korean drama | Movies & TV | 19.38× | ||
| 20 | BoA | Music & Radio | 14.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.76× | |
| Spirituality | BALANCE | 1.70× | |
| Early Adopter Mentality | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.96× |
BTS has an estimated audience of 8,002,865 people in Brazil, concentrated in São Paulo and Minas Gerais.
73.0% of BTS fans are female, 27.0% are male, with an average age of 33.4 years.
BTS fans show strongest brand affinity for Enhypen (76.35×), BLACKPINK (52.96×), and Secret (South Korean band) (86.34×) over the country average.
BTS fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond BTS itself, the audience over-indexes on BLACKPINK (52.96×), Secret (South Korean band) (86.34×), NewJeans (52.96×), and Beast (South Korean band) (69.62×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for BTS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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