Sephora Audience in Brazil
Sephora has an estimated audience of 9,304,862 people in Brazil. 87.5% are female, 12.5% are male, average age 39.3. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Makeup Tutorials, Makeup brush, Makeup Lessons, Makeup &hair, Beauty salons.
The average Sephora fan in Brazil is 39.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Makeup Tutorials, Makeup brush, Makeup Lessons, with strongest over-indexing on Makeup Tutorials (4.14× the country average). Demographically, the Sephora audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of Sephora fans
| Metric | Value |
|---|---|
| Female | 87.5% |
| Male | 12.5% |
| Average age | 39.3 |
| Estimated audience size | 9,304,862 |
Audience persona
The typical Sephora fan in Brazil is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Makeup Tutorials.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,906,950 | 1.61× |
| Rio de Janeiro | 1,244,188 | 1.43× |
| Minas Gerais | 1,090,513 | 1.13× |
| Paraná | 683,437 | 1.2× |
| Rio Grande do Sul | 576,683 | 1.05× |
| Santa Catarina | 565,444 | 1.33× |
| Bahia | 549,609 | 0.9× |
| Pernambuco | 475,823 | 1.12× |
| Goiás | 406,303 | 1.14× |
| Ceará | 338,540 | 0.83× |
| Federal District | 268,869 | 1.73× |
| Pará | 232,970 | 0.77× |
| Espírito Santo | 189,088 | 0.98× |
| Alagoas | 164,371 | 1.21× |
| Paraíba | 163,473 | 0.87× |
| Mato Grosso do Sul | 160,678 | 1.18× |
| Maranhão | 150,859 | 0.65× |
| Mato Grosso | 149,654 | 0.86× |
| Rio Grande do Norte | 133,923 | 0.86× |
| Amazonas | 102,831 | 0.64× |
| Piauí | 99,811 | 0.77× |
| Sergipe | 85,967 | 0.89× |
| Rondônia | 59,383 | 0.77× |
| Tocantins | 51,016 | 0.83× |
| Acre | 26,692 | 0.82× |
| Amapá | 22,728 | 0.69× |
| Roraima | 19,645 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Makeup Tutorials | 4.14× | Beauty & Wellness |
| Makeup brush | 4.84× | Beauty & Wellness |
| Makeup Lessons | 5.88× | Beauty & Wellness |
| Makeup &hair | 5.06× | Beauty & Wellness |
| Beauty salons | 1.53× | Beauty & Wellness |
| Skin care | 2× | Beauty & Wellness |
| Eye shadow | 2.5× | Beauty & Wellness |
| Beauty Makeup | 4.38× | Beauty & Wellness |
| Eyebrow | 1.88× | Beauty & Wellness |
| Manicure & Pedicure | 1.93× | Beauty & Wellness |
| Foundation (cosmetics) | 2.6× | Beauty & Wellness |
| Arezzo | 1.53× | Travel & Leisure |
| Mascara | 2.33× | Beauty & Wellness |
| Moda Feminina | 1.67× | Fashion & Accessoires |
| Eye liner | 2.3× | Beauty & Wellness |
| Nail polish | 1.94× | Beauty & Wellness |
| Nail art | 2.04× | Beauty & Wellness |
| Hair care | 1.58× | Beauty & Wellness |
| Lipstick | 1.78× | Beauty & Wellness |
| Bikini | 1.72× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.24 |
| Creativity | OPEN | 1.19 |
| Price Sensitivity | PREMIUM | 1.18 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| France | 6.2% |
| Italy | 6.1% |
See Sephora audiences in other countries
More Drugstore audiences in Brazil
- Walgreens (149,209)
- Matas (drug store) (111,102)
- Notino (79,876)
- Shoppers Drug Mart (59,769)
- Bipa (38,572)
Frequently asked questions
How many fans does Sephora have in Brazil?
Sephora has an estimated audience of 9,304,862 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Sephora fans?
87.5% of Sephora fans are female, 12.5% are male, with an average age of 39.3 years.
Which brands do Sephora fans like most?
Sephora fans show strongest brand affinity for Makeup Tutorials (4.14×), Makeup brush (4.84×), and Makeup Lessons (5.88×) over the country average.
Where do Sephora fans live in Brazil?
Sephora fans in Brazil are most concentrated in São Paulo (reach 3,906,950), Rio de Janeiro (reach 1,244,188), and Minas Gerais (reach 1,090,513). These three regions account for the largest share of the active audience.
What other brands do Sephora fans also like?
Beyond Sephora itself, the audience over-indexes on Makeup brush (4.84×), Makeup Lessons (5.88×), Makeup &hair (5.06×), and Beauty salons (1.53×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.