Rascasse Audience Intelligence

Lipstick Audience in Brazil

A data profile of the people who buy, follow and care about Lipstick in Brazil — modelled from more than twelve digital signal sources. Lipstick has an estimated audience of 8,279,114 people in Brazil.

#3among Cosmetics in Brazil#483among Topic in Brazil#16in Beauty & Wellness

The average Lipstick fan in Brazil is 38.5 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lipstick profile in Brazil.

Audience size
8.3M
in Brazil
Gender
81.7%♀
18.3% male
Age
38.5
average years
Country rank
#729
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lipstick fans

81.7% are female, 18.3% are male, average age 38.5.

Fig. 02

Gender split

81.7%
Female
18.3%
Male
Demographic split for Lipstick audience in Brazil
MetricValue
Female81.7%
Male18.3%
Average age38.5
Estimated audience size8,279,114
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Lipstick audience in Brazil
Age bracketShare%
16-1918%
20-2923%
30-3922%
40-4919%
50+18%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Lipstick audience comes from Brazil.

Worldwide audience distribution share by country for Lipstick
CountryShare
Japan14.4%
United States11.9%
China9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lipstick audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Lipstick fans by region: top regions in Brazil
#RegionReachAffinity×
01Pará~300K1.24×
02Amazonas~200K1.11×
03Rio Grande do Sul~500K1.07×
04Santa Catarina~400K1.06×
05Pernambuco~400K1.05×
06Rio Grande do Norte~100K1.05×
07Rio de Janeiro~800K1.04×
08Federal District~100K1.04×
09Amapá~30K1.04×
10São Paulo~2M1.03×
11Paraíba~200K1.02×
12Ceará~400K1.01×
13Sergipe~90K1.00×
14Roraima~20K1.00×
15Paraná~500K0.99×
16Acre~30K0.99×
17Minas Gerais~800K0.98×
18Mato Grosso do Sul~100K0.98×
19Rondônia~70K0.98×
20Maranhão~200K0.97×
21Alagoas~100K0.97×
22Piauí~100K0.96×
23Espírito Santo~200K0.95×
24Tocantins~50K0.95×
25Bahia~500K0.94×
26Goiás~300K0.94×
27Mato Grosso~100K0.89×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Brazil

See Lipstick audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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