Eyebrow Audience in Brazil
Eyebrow has an estimated audience of 10,432,607 people in Brazil. 77.2% are female, 22.8% are male, average age 39.2. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.
The average Eyebrow fan in Brazil is 39.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Eyebrow audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Creativity, Design Affinity.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Eyebrow fans
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 39.2 |
| Estimated audience size | 10,432,607 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,333,310 | 0.86× |
| Rio de Janeiro | 1,096,479 | 1.12× |
| Minas Gerais | 931,390 | 0.86× |
| Rio Grande do Sul | 644,667 | 1.05× |
| Bahia | 607,592 | 0.88× |
| Paraná | 559,547 | 0.88× |
| Pernambuco | 501,138 | 1.05× |
| Santa Catarina | 499,918 | 1.05× |
| Pará | 414,110 | 1.22× |
| Ceará | 409,535 | 0.9× |
| Goiás | 323,586 | 0.81× |
| Maranhão | 257,795 | 0.99× |
| Paraíba | 242,900 | 1.16× |
| Espírito Santo | 210,012 | 0.97× |
| Mato Grosso | 208,572 | 1.07× |
| Amazonas | 185,361 | 1.02× |
| Alagoas | 167,505 | 1.1× |
| Rio Grande do Norte | 158,973 | 0.91× |
| Mato Grosso do Sul | 151,728 | 1× |
| Federal District | 144,367 | 0.83× |
| Piauí | 135,199 | 0.93× |
| Sergipe | 99,896 | 0.92× |
| Tocantins | 90,041 | 1.3× |
| Rondônia | 87,901 | 1.01× |
| Amapá | 40,564 | 1.1× |
| Roraima | 33,213 | 1.13× |
| Acre | 32,519 | 0.9× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.39 |
| Design Affinity | PREMIUM | 1.25 |
| Mindfulness | BALANCE | 1.2 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Price Sensitivity | PREMIUM | 1.12 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Japan | 11.6% |
| China | 8.8% |
See Eyebrow audiences in other countries
More Cosmetics audiences in Brazil
- Cosmetics (27,623,798)
- Lipstick (8,279,114)
- Permanent makeup (6,725,197)
- Mascara (6,072,935)
- Eye shadow (6,045,095)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Eyebrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.