Rascasse Audience Intelligence

Eyebrow Audience in Germany

A data profile of the people who buy, follow and care about Eyebrow in Germany — modelled from more than twelve digital signal sources. Eyebrow has an estimated audience of 3,648,939 people in Germany.

#6among Cosmetics in Germany#1028among Topic in Germany#32in Beauty & Wellness

The average Eyebrow fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Health And Beauty, Food, Makeup Tutorials, with strongest over-indexing on Health And Beauty (5.84× the country average).

Demographically, the Eyebrow audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eyebrow fan in Germany is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Health And Beauty.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eyebrow profile in Germany.

Audience size
3.6M
in Germany
Gender
76.1%♀
23.9% male
Age
36.7
average years
Country rank
#1660
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eyebrow fans

76.1% are female, 23.9% are male, average age 36.7.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Eyebrow audience in Germany
MetricValue
Female76.1%
Male23.9%
Average age36.7
Estimated audience size3,648,939
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Eyebrow audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Eyebrow audience comes from Germany.

Worldwide audience distribution share by country for Eyebrow
CountryShare
United States14.0%
Japan11.6%
China8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eyebrow audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eyebrow fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K1.27×
02Nordrhein-Westfalen~1M1.24×
03Hamburg~100K1.17×
04Berlin~200K1.13×
05Hessen~300K1.09×
06Rheinland-Pfalz~200K1.07×
07Bayern~600K1.03×
08Bremen~30K1.01×
09Saarland~40K0.99×
10Niedersachsen~300K0.95×
11Schleswig-Holstein~100K0.94×
12Brandenburg~100K0.91×
13Sachsen~200K0.89×
14Thüringen~80K0.87×
15Sachsen-Anhalt~80K0.84×
16Mecklenburg-Vorpommern~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Eyebrow, Germany
0.78×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eyebrow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eyebrow audience
#·InterestCategoryAffinity×
01Health And BeautyBeauty & Wellness5.84×
02Makeup TutorialsBeauty & Wellness5.58×
03Beauty & FashionBeauty & Wellness5.45×
04EyelashBeauty & Wellness4.40×
05TK MaxxShopping2.66×
06PsychologyBusiness & Career2.38×
07IKEAHome & Garden2.19×
08FoodFood & Beverages1.89×
09Harry PotterMovies & TV1.83×
10ClothingFashion & Accessoires1.75×
11Arts and musicArts & Culture1.74×
12Live eventsMusic & Radio1.72×
13ReadingLiterature1.69×
14Food and drinkFood & Beverages1.68×
15EntertainmentMovies & TV1.65×
16SportsSports1.65×
17Consumer electronicsTechnology & Electronics1.62×
18MoviesMovies & TV1.60×
19GermanyTravel & Leisure1.59×
20MusicBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eyebrow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eyebrow audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.65×
Pet OwnershipJOY1.60×
MindfulnessBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eyebrow audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.63×
Community OrientationOPEN0.65×
Need for SecurityCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eyebrow have in Germany?

Eyebrow has an estimated audience of 3,648,939 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Eyebrow fans?

76.1% of Eyebrow fans are female, 23.9% are male, with an average age of 36.7 years.

03

Which brands do Eyebrow fans like most?

Eyebrow fans show strongest brand affinity for Health And Beauty (5.84×), Food (1.89×), and Makeup Tutorials (5.58×) over the country average.

04

Where do Eyebrow fans live in Germany?

Eyebrow fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~600K), and Bayern (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Eyebrow fans also like?

Beyond Eyebrow itself, the audience over-indexes on Food (1.89×), Makeup Tutorials (5.58×), Arts and music (1.74×), and Food and drink (1.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Eyebrow audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eyebrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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