Eyebrow Audience in Germany
Eyebrow has an estimated audience of 3,648,939 people in Germany. 76.1% are female, 23.9% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Health And Beauty, Food, Makeup Tutorials, Arts and music, Food and drink.
The average Eyebrow fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Health And Beauty, Food, Makeup Tutorials, with strongest over-indexing on Health And Beauty (5.84× the country average). Demographically, the Eyebrow audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Eyebrow fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 36.7 |
| Estimated audience size | 3,648,939 |
Audience persona
The typical Eyebrow fan in Germany is more female, around 36.7 years old, with strong Creativity tendencies and a notable affinity for Health And Beauty.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,069,987 | 1.34× |
| Baden-Württemberg | 639,412 | 1.28× |
| Bayern | 598,968 | 1.02× |
| Niedersachsen | 341,691 | 0.96× |
| Hessen | 293,889 | 1.06× |
| Rheinland-Pfalz | 197,133 | 1.08× |
| Berlin | 173,994 | 1.07× |
| Sachsen | 158,898 | 0.89× |
| Schleswig-Holstein | 124,555 | 0.95× |
| Brandenburg | 101,776 | 0.9× |
| Hamburg | 95,230 | 1.15× |
| Thüringen | 76,009 | 0.82× |
| Sachsen-Anhalt | 75,199 | 0.8× |
| Mecklenburg-Vorpommern | 49,857 | 0.72× |
| Saarland | 42,826 | 0.96× |
| Bremen | 31,570 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health And Beauty | 5.84× | Beauty & Wellness |
| Food | 1.89× | Food & Beverages |
| Makeup Tutorials | 5.58× | Beauty & Wellness |
| Arts and music | 1.74× | Arts & Culture |
| Food and drink | 1.68× | Food & Beverages |
| Entertainment | 1.65× | Movies & TV |
| Clothing | 1.75× | Fashion & Accessoires |
| Harry Potter | 1.83× | Movies & TV |
| Reading | 1.69× | Literature |
| TK Maxx | 2.66× | Shopping |
| Sports | 1.65× | Sports |
| IKEA | 2.19× | Home & Garden |
| Germany | 1.59× | Travel & Leisure |
| Eyelash | 4.4× | Beauty & Wellness |
| Music | 1.56× | Business & Career |
| Psychology | 2.38× | Business & Career |
| Consumer electronics | 1.62× | Technology & Electronics |
| Live events | 1.72× | Music & Radio |
| Movies | 1.6× | Movies & TV |
| Beauty & Fashion | 5.45× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.47 |
| Design Affinity | PREMIUM | 1.42 |
| Extroversion | THRILL | 1.4 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Sports Activity | POWER | 1.37 |
| Pet Ownership | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Japan | 11.6% |
| China | 8.8% |
See Eyebrow audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Eyebrow have in Germany?
Eyebrow has an estimated audience of 3,648,939 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Eyebrow fans?
76.1% of Eyebrow fans are female, 23.9% are male, with an average age of 36.7 years.
Which brands do Eyebrow fans like most?
Eyebrow fans show strongest brand affinity for Health And Beauty (5.84×), Food (1.89×), and Makeup Tutorials (5.58×) over the country average.
Where do Eyebrow fans live in Germany?
Eyebrow fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,069,987), Baden-Württemberg (reach 639,412), and Bayern (reach 598,968). These three regions account for the largest share of the active audience.
What other brands do Eyebrow fans also like?
Beyond Eyebrow itself, the audience over-indexes on Food (1.89×), Makeup Tutorials (5.58×), Arts and music (1.74×), and Food and drink (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eyebrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.