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Popularity ranking · Germany

The 100 most popular Cosmetics in Germany

This curated ranking covers the 100 largest cosmetics in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 184 cosmetics tracked in Germany, the 100 ranked here account for the largest measured audience reach. Cosmetics, Eyelash and Permanent makeup lead the list with a combined estimated audience of 29M people. Across all 100 entries the average audience size is 1M, and the largest, Cosmetics, reaches around 20M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each cosmetics, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are updated quarterly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Cosmetics 20M 39.2 70.0% Cosmetics
2 Eyelash 4.6M 37.6 75.3% Cosmetics
3 Permanent makeup 4.6M 37.2 75.8% Cosmetics
4 Makeup Tutorials 3.7M 35.2 76.7% Cosmetics
5 Mascara 3.7M 37.3 81.7% Cosmetics
6 Eyebrow 3.6M 37.4 76.1% Cosmetics
7 Lipstick 3.2M 36.7 79.7% Cosmetics
8 Eye shadow 3.1M 36.7 80.1% Cosmetics
9 Face powder 3.1M 36.6 82.5% Cosmetics
10 Lip gloss 2.9M 36.6 80.1% Cosmetics
11 Foundation (cosmetics) 2.7M 37.0 82.1% Cosmetics
12 Eye liner 2.7M 36.6 79.6% Cosmetics
13 Makeup brush 2.6M 34.6 80.5% Cosmetics
14 Make-up artist 2.5M 32.0 74.3% Cosmetics
15 Pigment 2.4M 36.3 64.9% Cosmetics
16 Concealer 2.3M 37.3 81.6% Cosmetics
17 Beauty Makeup 2.3M 30.5 72.0% Cosmetics
18 Charlotte Tilbury 2.1M 35.6 77.2% Cosmetics
19 Huda Beauty 1.6M 28.0 79.2% Cosmetics
20 Pink Lipstick 1.5M 37.6 81.2% Cosmetics
21 Lancôme 1.4M 37.8 81.3% Cosmetics
22 Maquillaje Profesional 1.3M 35.4 65.8% Cosmetics
23 MAC Cosmetics 1.2M 24.8 97.2% Cosmetics
24 Maybelline 1.2M 35.9 87.7% Cosmetics
25 CC cream 1.2M 35.0 85.5% Cosmetics
26 Clinique 998k 37.6 82.0% Cosmetics
27 KIKO Milano 962k 33.3 87.6% Cosmetics
28 Guerlain 862k 41.8 81.9% Cosmetics
29 FentyBeauty 735k 28.6 78.6% Cosmetics
30 Shiseido 709k 39.1 81.1% Cosmetics
31 Eyes Lips Face 637k 28.3 73.2% Cosmetics
32 Rouge (cosmetics) 633k 29.1 80.3% Cosmetics
33 Medicube 569k 34.0 73.2% Cosmetics
34 Maybelline New York 566k 37.8 91.7% Cosmetics
35 Anastasia Beverly Hills 561k 28.6 80.9% Cosmetics
36 Bobbi Brown 556k 30.5 82.4% Cosmetics
37 Lip liner 534k 30.6 83.7% Cosmetics
38 Caudalie 518k 37.5 85.1% Cosmetics
39 Essence 448k 36.3 80.3% Cosmetics
40 Eyelid 439k 37.1 88.4% Cosmetics
41 It Cosmetics 438k 32.5 52.0% Cosmetics
42 Airbrush makeup 438k 31.0 78.6% Cosmetics
43 Primer (cosmetics) 415k 30.3 85.1% Cosmetics
44 Prosthetic makeup 394k 29.6 74.2% Cosmetics
45 Revlon 383k 36.1 80.6% Cosmetics
46 Fenty Beauty 374k 37.5 76.6% Cosmetics
47 Nyx 355k 33.5 94.5% Cosmetics
48 Mary Kay 345k 34.2 82.3% Cosmetics
49 Ludwig Beck 295k 44.2 72.0% Cosmetics
50 BH Cosmetics 277k 31.2 73.4% Cosmetics
51 Yepoda 268k 33.8 74.8% Cosmetics
52 Alverde Naturkosmetik 237k 34.4 78.3% Cosmetics
53 essie 236k 35.4 98.1% Cosmetics
54 Gitti 233k 36.0 80.0% Cosmetics
55 Highlighter 228k 27.8 84.4% Cosmetics
56 Herbivore 224k 40.4 63.0% Cosmetics
57 Maquillaje 199k 28.6 82.7% Cosmetics
58 Loreal PARIS 193k 33.4 78.4% Cosmetics
59 catrice 191k 33.6 82.5% Cosmetics
60 Basler 189k 37.4 73.1% Cosmetics
61 Blush 173k 36.6 87.5% Cosmetics
62 La Mer (cosmetics) 171k 36.8 100.0% Cosmetics
63 ELF Cosmetics 155k 30.5 87.7% Cosmetics
64 ZOEVA 154k 36.5 82.6% Cosmetics
65 Elizabeth Arden 152k 37.6 80.4% Cosmetics
66 Laura Mercier 150k 30.6 74.4% Cosmetics
67 Max Factor 132k 39.6 85.9% Cosmetics
68 Kylie Cosmetics 126k 24.3 84.6% Cosmetics
69 Avon 125k 34.7 67.7% Cosmetics
70 Korea Cosmetics 123k 36.2 65.4% Cosmetics
71 la prairie 103k 37.9 69.7% Cosmetics
72 Eyelash curler 96k 30.3 81.0% Cosmetics
73 ColourPop 95k 27.4 80.9% Cosmetics
74 Rimmel 90k 34.5 76.4% Cosmetics
75 Oriflame 89k 35.7 63.6% Cosmetics
76 Marc Jacobs Beauty 79k 27.5 43.3% Cosmetics
77 Lethal Cosmetics 77k 39.2 74.9% Cosmetics
78 Eveline Cosmetics 77k 39.5 58.1% Cosmetics
79 Get Ready With Me 76k 36.5 66.0% Content type
80 Zest (brand) 75k 42.8 28.4% Cosmetics
81 Sisley Paris 70k 33.3 58.4% Cosmetics
82 Ulzzang 61k 33.5 40.8% Cosmetics
83 ChapStick 61k 31.9 77.7% Cosmetics
84 Real Techniques 58k 39.2 69.8% Cosmetics
85 NABLA Cosmetics 58k 31.7 89.5% Cosmetics
86 Hard Candy (cosmetics) 55k 35.1 71.3% Cosmetics
87 Hourglass Cosmetics 55k 34.9 77.4% Cosmetics
88 Cosnova 44k 36.9 71.4% Cosmetics
89 Ole Henriksen 38k 34.5 68.6% Cosmetics
90 Wet 'n Wild (brand) 31k 40.2 43.3% Cosmetics
91 wet n wild 31k 35.5 85.6% Cosmetics
92 Sleek MakeUP 30k 31.5 74.2% Cosmetics
93 Milk Makeup 29k 32.0 76.4% Cosmetics
94 Kevyn Aucoin 29k 36.9 54.7% Cosmetics
95 Isadora 27k 30.4 64.1% Cosmetics
96 Flormar 24k 32.6 60.3% Cosmetics
97 Stila 22k 40.9 80.2% Cosmetics
98 Kao Corporation 22k 32.8 98.5% Cosmetics
99 Sally Hansen 21k 32.7 89.3% Cosmetics
100 Illamasqua 20k 41.9 59.3% Cosmetics

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Frequently asked questions

How is this list of the most popular cosmetics compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each cosmetics by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.

What is the largest cosmetics in Germany?

Cosmetics currently leads with an estimated audience of 20M people in Germany.

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