Top 50 Cosmetics in Germany
This curated ranking covers the 50 largest cosmetics in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 176 cosmetics tracked in Germany, the 50 ranked here account for the largest measured audience reach. Cosmetics, Eyelash and Permanent makeup lead the list with a combined estimated audience of 29,304,209 people. Across all 50 entries the average audience size is 1,873,471, and the largest, Cosmetics, reaches around 20,134,027 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each cosmetics, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Cosmetics |
20,134,027 | 3.2% | Cosmetics | Beauty & Wellness |
| 2 |  Eyelash |
4,587,912 | 3.0% | Cosmetics | Beauty & Wellness |
| 3 |  Permanent makeup |
4,582,270 | 4.0% | Cosmetics | Beauty & Wellness |
| 4 |  Makeup Tutorials |
3,724,441 | 3.1% | Cosmetics | Beauty & Wellness |
| 5 |  Mascara |
3,662,872 | 3.3% | Cosmetics | Beauty & Wellness |
| 6 |  Eyebrow |
3,648,939 | 2.4% | Cosmetics | Beauty & Wellness |
| 7 |  Lipstick |
3,189,243 | 2.3% | Cosmetics | Beauty & Wellness |
| 8 |  Eye shadow |
3,127,741 | 2.7% | Cosmetics | Beauty & Wellness |
| 9 |  Face powder |
3,091,598 | 3.8% | Cosmetics | Beauty & Wellness |
| 10 |  Lip gloss |
2,895,592 | 3.3% | Cosmetics | Beauty & Wellness |
| 11 |  Foundation (cosmetics) |
2,743,576 | 2.5% | Cosmetics | Beauty & Wellness |
| 12 |  Eye liner |
2,734,888 | 2.4% | Cosmetics | Beauty & Wellness |
| 13 |  Makeup brush |
2,568,917 | 2.8% | Cosmetics | Beauty & Wellness |
| 14 |  Make-up artist |
2,538,288 | 2.4% | Cosmetics | Beauty & Wellness |
| 15 |  Pigment |
2,418,315 | 3.0% | Cosmetics | Beauty & Wellness |
| 16 |  Concealer |
2,330,674 | 2.5% | Cosmetics | Beauty & Wellness |
| 17 |  Beauty Makeup |
2,254,547 | 4.2% | Cosmetics | Beauty & Wellness |
| 18 |  Charlotte Tilbury |
2,212,681 | 6.7% | Cosmetics | Beauty & Wellness |
| 19 |  Pink Lipstick |
1,545,272 | 30.7% | Cosmetics | Beauty & Wellness |
| 20 |  Lancôme |
1,445,157 | 4.8% | Cosmetics | Beauty & Wellness |
| 21 |  Maquillaje Profesional |
1,261,905 | 3.4% | Cosmetics | Beauty & Wellness |
| 22 |  CC cream |
1,154,215 | 2.3% | Cosmetics | Beauty & Wellness |
| 23 |  Clinique |
1,099,286 | 3.9% | Cosmetics | Beauty & Wellness |
| 24 |  Maybelline |
1,052,735 | 4.8% | Cosmetics | Beauty & Wellness |
| 25 |  Huda Beauty |
956,125 | 5.9% | Cosmetics | Beauty & Wellness |
| 26 |  MAC Cosmetics |
936,799 | 7.0% | Cosmetics | Beauty & Wellness |
| 27 |  Kat Von D |
829,725 | 9.8% | Cosmetics | Beauty & Wellness |
| 28 |  Shiseido |
797,631 | 3.1% | Cosmetics | Beauty & Wellness |
| 29 |  Guerlain |
766,852 | 6.8% | Cosmetics | Beauty & Wellness |
| 30 |  Rouge (cosmetics) |
632,806 | 3.7% | Cosmetics | Beauty & Wellness |
| 31 |  Eyes Lips Face |
631,114 | 3.6% | Cosmetics | Beauty & Wellness |
| 32 |  Bobbi Brown |
628,488 | 5.2% | Cosmetics | Beauty & Wellness |
| 33 |  FentyBeauty |
623,348 | 4.0% | Cosmetics | Beauty & Wellness |
| 34 |  KIKO Milano |
596,950 | 5.4% | Cosmetics | Beauty & Wellness |
| 35 |  Lip liner |
533,625 | 3.8% | Cosmetics | Beauty & Wellness |
| 36 |  Essence |
511,177 | 4.9% | Cosmetics | Beauty & Wellness |
| 37 |  Caudalie |
496,921 | 3.7% | Cosmetics | Beauty & Wellness |
| 38 |  It Cosmetics |
485,633 | 12.4% | Cosmetics | Beauty & Wellness |
| 39 |  Eyelid |
438,871 | 2.4% | Cosmetics | Beauty & Wellness |
| 40 |  Airbrush makeup |
437,855 | 3.0% | Cosmetics | Beauty & Wellness |
| 41 |  Anastasia Beverly Hills |
434,045 | 6.8% | Cosmetics | Beauty & Wellness |
| 42 |  Primer (cosmetics) |
415,109 | 4.3% | Cosmetics | Beauty & Wellness |
| 43 |  Prosthetic makeup |
393,966 | 3.1% | Cosmetics | Beauty & Wellness |
| 44 |  Revlon |
386,793 | 6.8% | Cosmetics | Beauty & Wellness |
| 45 |  Mary Kay |
384,243 | 4.5% | Cosmetics | Beauty & Wellness |
| 46 |  Fenty Beauty |
298,282 | 5.4% | Cosmetics | Beauty & Wellness |
| 47 |  Herbivore |
288,921 | 2.6% | Cosmetics | Beauty & Wellness |
| 48 |  Nyx |
279,680 | 6.8% | Cosmetics | Beauty & Wellness |
| 49 |  Ludwig Beck |
255,941 | 77.0% | Cosmetics | Beauty & Wellness |
| 50 |  Highlighter |
227,596 | 3.2% | Cosmetics | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each cosmetics by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest cosmetics in Germany?
Cosmetics currently leads with an estimated audience of 20,134,027 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.