Mascara Audience in Germany

Demographics of Mascara fans

Audience persona

The typical Mascara fan in Germany is more female, around 36.6 years old, with strong Creativity tendencies and a notable affinity for Face powder.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Mascara audiences in other countries

• Mascara — United States
• Mascara — United Kingdom
• Mascara — France
• Mascara — Italy
• Mascara — Spain
• Mascara — Brazil
• Mascara — Japan
• Mascara — South Korea
• Mascara — India

More Cosmetics audiences in Germany

• Cosmetics (20,134,028)
• Eyelash (4,587,913)
• Permanent makeup (4,582,271)
• Makeup Tutorials (3,724,442)
• Eyebrow (3,648,939)

Frequently asked questions

How many fans does Mascara have in Germany?

Mascara has an estimated audience of 3,662,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Mascara fans?

81.7% of Mascara fans are female, 18.3% are male, with an average age of 36.6 years.

Which brands do Mascara fans like most?

Mascara fans show strongest brand affinity for Face powder (6.72×), Foundation (cosmetics) (7.12×), and Eye shadow (6.09×) over the country average.

Where do Mascara fans live in Germany?

Mascara fans in Germany are most concentrated in Nordrhein-Westfalen (reach 902,445), Bayern (reach 550,464), and Baden-Württemberg (reach 476,925). These three regions account for the largest share of the active audience.

What other brands do Mascara fans also like?

Beyond Mascara itself, the audience over-indexes on Foundation (cosmetics) (7.12×), Eye shadow (6.09×), Eye liner (6.42×), and Concealer (6.71×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mascara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.