A data profile of the people who buy, follow and care about Mascara in France — modelled from more than twelve digital signal sources. Mascara has an estimated audience of 2,971,469 people in France.
The average Mascara fan in France is 36.5 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Eye shadow, Face powder, Makeup brush, with strongest over-indexing on Eye shadow (15.56× the country average).
Demographically, the Mascara audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mascara fan in France is more female, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Eye shadow.
The key figures that characterise the Mascara profile in France.
75.8% are female, 24.2% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 36.5 |
| Estimated audience size | 2,971,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Mascara audience comes from France.
| Country | Share |
|---|---|
| Japan | 17.5% |
| United States | 14.2% |
| Brazil | 5.5% |
Where the Mascara audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~300K | 1.20× | |
| 02 | Hauts-de-France | ~300K | 1.19× | |
| 03 | Île-de-France | ~600K | 1.18× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.12× | |
| 05 | Provence-Alpes-Côte d'Azur | ~200K | 1.02× | |
| 06 | Grand Est | ~200K | 1.01× | |
| 07 | Normandy | ~100K | 1.01× | |
| 08 | Nouvelle-Aquitaine | ~300K | 0.98× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.97× | |
| 10 | Centre-Val de Loire | ~100K | 0.96× | |
| 11 | Pays de la Loire | ~100K | 0.90× | |
| 12 | Brittany | ~100K | 0.83× | |
| 13 | Corsica | ~10K | 0.74× |
The strongest cross-interests of the Mascara audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 20.55× | ||
| 02 | Face powder | Beauty & Wellness | 19.84× | ||
| 03 | Eye shadow | Beauty & Wellness | 15.56× | ||
| 04 | Lip balm | Beauty & Wellness | 15.10× | ||
| 05 | Makeup brush | Beauty & Wellness | 12.68× | ||
| 06 | Shellac | Beauty & Wellness | 12.34× | ||
| 07 | Eye liner | Beauty & Wellness | 10.71× | ||
| 08 | Foundation (cosmetics) | Beauty & Wellness | 10.71× | ||
| 09 | Concealer | Beauty & Wellness | 10.48× | ||
| 10 | Lip gloss | Beauty & Wellness | 10.25× | ||
| 11 | Nail salon | Beauty & Wellness | 9.70× | ||
| 12 | Eyelash extensions | Beauty & Wellness | 9.52× | ||
| 13 | Artificial nails | Beauty & Wellness | 9.49× | ||
| 14 | Permanent makeup | Beauty & Wellness | 8.36× | ||
| 15 | Eyebrow | Beauty & Wellness | 8.10× | ||
| 16 | Waxing | Beauty & Wellness | 7.94× | ||
| 17 | Eyelash | Beauty & Wellness | 7.80× | ||
| 18 | Pedicure | Beauty & Wellness | 6.84× | ||
| 19 | Sports | Sports | 2.15× | ||
| 20 | Entertainment | Movies & TV | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.72× | |
| Extroversion | THRILL | 1.50× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.65× | |
| Early Adopter Mentality | POWER | 0.69× | |
| Patriotism | CONSERVATISM | 0.74× |
Mascara has an estimated audience of 2,971,469 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
75.8% of Mascara fans are female, 24.2% are male, with an average age of 36.5 years.
Mascara fans show strongest brand affinity for Eye shadow (15.56×), Face powder (19.84×), and Makeup brush (12.68×) over the country average.
Mascara fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mascara itself, the audience over-indexes on Face powder (19.84×), Makeup brush (12.68×), Eyelash extensions (9.52×), and Eye liner (10.71×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mascara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.