Rascasse Audience Intelligence

Moisturizer Audience in Germany

A data profile of the people who buy, follow and care about Moisturizer in Germany — modelled from more than twelve digital signal sources. Moisturizer has an estimated audience of 2,590,852 people in Germany.

#1526among Topic in Germany#210in Home & Garden

The average Moisturizer fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Face powder, Foundation (cosmetics), Lip gloss, with strongest over-indexing on Face powder (14.95× the country average).

Demographically, the Moisturizer audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Moisturizer fan in Germany is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Face powder.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moisturizer profile in Germany.

Audience size
2.6M
in Germany
Gender
80.8%♀
19.2% male
Age
36.7
average years
Country rank
#2536
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moisturizer fans

80.8% are female, 19.2% are male, average age 36.7.

Fig. 02

Gender split

80.8%
Female
19.2%
Male
Demographic split for Moisturizer audience in Germany
MetricValue
Female80.8%
Male19.2%
Average age36.7
Estimated audience size2,590,852
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Moisturizer audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Moisturizer audience comes from Germany.

Worldwide audience distribution share by country for Moisturizer
CountryShare
United States17.3%
Japan12.7%
China9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moisturizer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Moisturizer fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.26×
02Hessen~200K1.22×
03Bremen~30K1.16×
04Hamburg~70K1.15×
05Nordrhein-Westfalen~600K1.09×
06Bayern~400K1.03×
07Baden-Württemberg~400K1.02×
08Rheinland-Pfalz~100K0.98×
09Schleswig-Holstein~90K0.96×
10Niedersachsen~200K0.94×
11Saarland~30K0.93×
12Brandenburg~70K0.91×
13Thüringen~60K0.90×
14Sachsen~100K0.88×
15Sachsen-Anhalt~60K0.87×
16Mecklenburg-Vorpommern~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Moisturizer, Germany
0.82×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moisturizer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moisturizer audience
#·InterestCategoryAffinity×
01ParfumBeauty & Wellness17.59×
02Lip linerBeauty & Wellness16.54×
03Face powderBeauty & Wellness14.95×
04Foundation (cosmetics)Beauty & Wellness14.66×
05CC creamBeauty & Wellness13.91×
06ConcealerBeauty & Wellness13.17×
07Lip glossBeauty & Wellness12.37×
08Lip balmBeauty & Wellness10.03×
09LipBeauty & Wellness9.85×
10EyebrowBeauty & Wellness9.79×
11BB creamBeauty & Wellness9.59×
12LipstickBeauty & Wellness9.20×
13Nail polishBeauty & Wellness8.90×
14Anti-aging creamBeauty & Wellness8.65×
15Eye shadowBeauty & Wellness8.60×
16Eye linerBeauty & Wellness8.53×
17OdorBeauty & Wellness8.33×
18EyelashBeauty & Wellness6.52×
19Self-awarenessHealth4.74×
20ReadingLiterature2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moisturizer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moisturizer audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.91×
Luxury OrientationPREMIUM2.23×
IndividualismJOY2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moisturizer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
SpiritualityBALANCE0.89×
Family OrientationCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moisturizer have in Germany?

Moisturizer has an estimated audience of 2,590,852 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Moisturizer fans?

80.8% of Moisturizer fans are female, 19.2% are male, with an average age of 36.7 years.

03

Which brands do Moisturizer fans like most?

Moisturizer fans show strongest brand affinity for Face powder (14.95×), Foundation (cosmetics) (14.66×), and Lip gloss (12.37×) over the country average.

04

Where do Moisturizer fans live in Germany?

Moisturizer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Moisturizer fans also like?

Beyond Moisturizer itself, the audience over-indexes on Foundation (cosmetics) (14.66×), Lip gloss (12.37×), Concealer (13.17×), and Eyebrow (9.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Moisturizer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Moisturizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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