Moisturizer Audience in Germany

Moisturizer has an estimated audience of 2,590,852 people in Germany. 80.8% are female, 19.2% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Face powder, Foundation (cosmetics), Lip gloss, Concealer, Eyebrow.
The average Moisturizer fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Face powder, Foundation (cosmetics), Lip gloss, with strongest over-indexing on Face powder (14.95× the country average). Demographically, the Moisturizer audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Moisturizer fans
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 36.7 |
| Estimated audience size | 2,590,852 |
Audience persona
The typical Moisturizer fan in Germany is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Face powder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 646,457 | 1.14× |
| Bayern | 440,029 | 1.06× |
| Baden-Württemberg | 372,468 | 1.05× |
| Hessen | 254,339 | 1.29× |
| Niedersachsen | 237,295 | 0.94× |
| Berlin | 151,048 | 1.3× |
| Rheinland-Pfalz | 127,352 | 0.98× |
| Sachsen | 108,402 | 0.85× |
| Schleswig-Holstein | 89,760 | 0.96× |
| Hamburg | 70,709 | 1.21× |
| Brandenburg | 68,582 | 0.85× |
| Thüringen | 55,177 | 0.84× |
| Sachsen-Anhalt | 53,851 | 0.8× |
| Mecklenburg-Vorpommern | 33,929 | 0.69× |
| Saarland | 27,282 | 0.86× |
| Bremen | 25,983 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Face powder | 14.95× | Beauty & Wellness |
| Foundation (cosmetics) | 14.66× | Beauty & Wellness |
| Lip gloss | 12.37× | Beauty & Wellness |
| Concealer | 13.17× | Beauty & Wellness |
| Eyebrow | 9.79× | Beauty & Wellness |
| Nail polish | 8.9× | Beauty & Wellness |
| Lip | 9.85× | Beauty & Wellness |
| Anti-aging cream | 8.65× | Beauty & Wellness |
| Lipstick | 9.2× | Beauty & Wellness |
| Eye shadow | 8.6× | Beauty & Wellness |
| CC cream | 13.91× | Beauty & Wellness |
| Lip balm | 10.03× | Beauty & Wellness |
| Self-awareness | 4.74× | Health |
| Eye liner | 8.53× | Beauty & Wellness |
| Parfum | 17.59× | Beauty & Wellness |
| Eyelash | 6.52× | Beauty & Wellness |
| BB cream | 9.59× | Beauty & Wellness |
| Lip liner | 16.54× | Beauty & Wellness |
| Reading | 2.09× | Literature |
| Odor | 8.33× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.82 |
| Pet Ownership | JOY | 1.57 |
| Healthy Lifestyle | BALANCE | 1.52 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Price Sensitivity | PREMIUM | 1.44 |
| Creativity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 12.7% |
| China | 9.9% |
See Moisturizer audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Moisturizer have in Germany?
Moisturizer has an estimated audience of 2,590,852 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Moisturizer fans?
80.8% of Moisturizer fans are female, 19.2% are male, with an average age of 36.7 years.
Which brands do Moisturizer fans like most?
Moisturizer fans show strongest brand affinity for Face powder (14.95×), Foundation (cosmetics) (14.66×), and Lip gloss (12.37×) over the country average.
Where do Moisturizer fans live in Germany?
Moisturizer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 646,457), Bayern (reach 440,029), and Baden-Württemberg (reach 372,468). These three regions account for the largest share of the active audience.
What other brands do Moisturizer fans also like?
Beyond Moisturizer itself, the audience over-indexes on Foundation (cosmetics) (14.66×), Lip gloss (12.37×), Concealer (13.17×), and Eyebrow (9.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moisturizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.