Moisturizer Audience in Germany

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Moisturizer has an estimated audience of 2,590,852 people in Germany. 80.8% are female, 19.2% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Face powder, Foundation (cosmetics), Lip gloss, Concealer, Eyebrow.

The average Moisturizer fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Face powder, Foundation (cosmetics), Lip gloss, with strongest over-indexing on Face powder (14.95× the country average). Demographically, the Moisturizer audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Moisturizer fans

Demographic split for Moisturizer audience in Germany
MetricValue
Female80.8%
Male19.2%
Average age36.7
Estimated audience size2,590,852

Audience persona

The typical Moisturizer fan in Germany is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Face powder.

Top regions in Germany

Top regions ranked by reach for Moisturizer in Germany
RegionReachAffinity
Nordrhein-Westfalen646,4571.14×
Bayern440,0291.06×
Baden-Württemberg372,4681.05×
Hessen254,3391.29×
Niedersachsen237,2950.94×
Berlin151,0481.3×
Rheinland-Pfalz127,3520.98×
Sachsen108,4020.85×
Schleswig-Holstein89,7600.96×
Hamburg70,7091.21×
Brandenburg68,5820.85×
Thüringen55,1770.84×
Sachsen-Anhalt53,8510.8×
Mecklenburg-Vorpommern33,9290.69×
Saarland27,2820.86×
Bremen25,9831.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moisturizer audience
BrandAffinityCategory
Face powder14.95×Beauty & Wellness
Foundation (cosmetics)14.66×Beauty & Wellness
Lip gloss12.37×Beauty & Wellness
Concealer13.17×Beauty & Wellness
Eyebrow9.79×Beauty & Wellness
Nail polish8.9×Beauty & Wellness
Lip9.85×Beauty & Wellness
Anti-aging cream8.65×Beauty & Wellness
Lipstick9.2×Beauty & Wellness
Eye shadow8.6×Beauty & Wellness
CC cream13.91×Beauty & Wellness
Lip balm10.03×Beauty & Wellness
Self-awareness4.74×Health
Eye liner8.53×Beauty & Wellness
Parfum17.59×Beauty & Wellness
Eyelash6.52×Beauty & Wellness
BB cream9.59×Beauty & Wellness
Lip liner16.54×Beauty & Wellness
Reading2.09×Literature
Odor8.33×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moisturizer audience
TraitClusterScore
SustainabilityBALANCE1.82
Pet OwnershipJOY1.57
Healthy LifestyleBALANCE1.52
LGBTQ+ IdentityOPEN1.45
Price SensitivityPREMIUM1.44
CreativityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Moisturizer
CountryShare
United States17.3%
Japan12.7%
China9.9%

See Moisturizer audiences in other countries

More Home & Garden audiences in Germany

Frequently asked questions

How many fans does Moisturizer have in Germany?

Moisturizer has an estimated audience of 2,590,852 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Moisturizer fans?

80.8% of Moisturizer fans are female, 19.2% are male, with an average age of 36.7 years.

Which brands do Moisturizer fans like most?

Moisturizer fans show strongest brand affinity for Face powder (14.95×), Foundation (cosmetics) (14.66×), and Lip gloss (12.37×) over the country average.

Where do Moisturizer fans live in Germany?

Moisturizer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 646,457), Bayern (reach 440,029), and Baden-Württemberg (reach 372,468). These three regions account for the largest share of the active audience.

What other brands do Moisturizer fans also like?

Beyond Moisturizer itself, the audience over-indexes on Foundation (cosmetics) (14.66×), Lip gloss (12.37×), Concealer (13.17×), and Eyebrow (9.79×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Moisturizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.