Parfum Audience in Germany
Parfum has an estimated audience of 636,795 people in Germany. 73.7% are female, 26.3% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Hawesko, Fairy godmother, Mothercare, Regional styles of Mexican music, Google Photos.
The average Parfum fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Hawesko, Fairy godmother, Mothercare, with strongest over-indexing on Hawesko (9.33× the country average). Demographically, the Parfum audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances
Demographics of Parfum fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 34.7 |
| Estimated audience size | 636,795 |
Audience persona
The typical Parfum fan in Germany is more female, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 179,566 | 1.29× |
| Baden-Württemberg | 97,206 | 1.12× |
| Bayern | 96,405 | 0.94× |
| Niedersachsen | 68,000 | 1.1× |
| Hessen | 52,057 | 1.07× |
| Rheinland-Pfalz | 35,346 | 1.11× |
| Sachsen | 26,756 | 0.86× |
| Berlin | 25,520 | 0.9× |
| Schleswig-Holstein | 21,917 | 0.96× |
| Brandenburg | 17,748 | 0.9× |
| Sachsen-Anhalt | 16,105 | 0.98× |
| Hamburg | 15,564 | 1.08× |
| Thüringen | 14,036 | 0.86× |
| Mecklenburg-Vorpommern | 10,706 | 0.88× |
| Saarland | 7,702 | 0.98× |
| Bremen | 5,295 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 9.33× | Food & Beverages |
| Fairy godmother | 40.29× | Literature |
| Mothercare | 3.44× | Kids & Family |
| Regional styles of Mexican music | 12.12× | Music & Radio |
| Google Photos | 3.93× | Technology & Electronics |
| Combat sport | 1.83× | Sports |
| Enzkreis | 12.36× | Travel & Leisure |
| Cachorro | 4.31× | Pets & Animals |
| CAC 40 | 1.56× | Business & Career |
| Bank account | 2.9× | Business & Career |
| Commercial mortgage | 1.94× | Business & Career |
| Racing | 1.63× | Cars & Mobility |
| Home Delivery | 2.48× | Food & Beverages |
| Handmade Gifts | 1.82× | Kids & Family |
| Business English | 2.34× | Business & Career |
| Cadbury World | 7.1× | Travel & Leisure |
| Mechanic | 1.72× | Cars & Mobility |
| Ivy Lab | 12.54× | |
| Jersey (fabric) | 3.96× | Fashion & Accessoires |
| Picnic | 2.82× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.57 |
| Quality Awareness | PREMIUM | 2.51 |
| Luxury Orientation | PREMIUM | 2.22 |
| Sustainability | BALANCE | 2.19 |
| Individualism | JOY | 1.89 |
| Creativity | OPEN | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| France | 10.7% |
| Japan | 5.7% |
See Parfum audiences in other countries
More Fragrances audiences in Germany
- Fragrances (9,516,177)
- Paris Hilton (fragrance) (1,492,205)
- Fragrance oil (753,096)
- Paco Rabanne (501,987)
- Acqua di Parma (418,883)
Frequently asked questions
How many fans does Parfum have in Germany?
Parfum has an estimated audience of 636,795 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Parfum fans?
73.7% of Parfum fans are female, 26.3% are male, with an average age of 34.7 years.
Which brands do Parfum fans like most?
Parfum fans show strongest brand affinity for Hawesko (9.33×), Fairy godmother (40.29×), and Mothercare (3.44×) over the country average.
Where do Parfum fans live in Germany?
Parfum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 179,566), Baden-Württemberg (reach 97,206), and Bayern (reach 96,405). These three regions account for the largest share of the active audience.
What other brands do Parfum fans also like?
Beyond Parfum itself, the audience over-indexes on Fairy godmother (40.29×), Mothercare (3.44×), Regional styles of Mexican music (12.12×), and Google Photos (3.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parfum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.