Paco Rabanne Audience in Germany
Paco Rabanne has an estimated audience of 501,987 people in Germany. 60.9% are female, 39.1% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bradley Cooper, Boulanger, Antena 1 (Romania), Reddit, Barbie.
The average Paco Rabanne fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bradley Cooper, Boulanger, Antena 1 (Romania), with strongest over-indexing on Bradley Cooper (14.35× the country average). Demographically, the Paco Rabanne audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances
Demographics of Paco Rabanne fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 34.2 |
| Estimated audience size | 501,987 |
Audience persona
The typical Paco Rabanne fan in Germany is more female, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bradley Cooper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,426 | 1.21× |
| Bayern | 89,054 | 1.1× |
| Baden-Württemberg | 77,075 | 1.13× |
| Niedersachsen | 50,839 | 1.04× |
| Hessen | 43,859 | 1.15× |
| Rheinland-Pfalz | 24,599 | 0.98× |
| Berlin | 23,744 | 1.06× |
| Sachsen | 21,851 | 0.89× |
| Schleswig-Holstein | 15,312 | 0.85× |
| Brandenburg | 14,522 | 0.93× |
| Hamburg | 12,731 | 1.12× |
| Thüringen | 11,869 | 0.93× |
| Sachsen-Anhalt | 11,620 | 0.89× |
| Mecklenburg-Vorpommern | 8,227 | 0.86× |
| Saarland | 5,782 | 0.94× |
| Bremen | 3,995 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bradley Cooper | 14.35× | Movies & TV |
| Boulanger | 20.12× | Shopping |
| Antena 1 (Romania) | 36.49× | Movies & TV |
| 3.56× | Internet & Social Media | |
| Barbie | 3.22× | Movies & TV |
| Edeka | 2.32× | Shopping |
| Counties of Romania | 15.36× | Politics & Society |
| Ticketmaster | 5.54× | Travel & Leisure |
| Hair iron | 6.16× | Beauty & Wellness |
| Delia Matache | 29× | Music & Radio |
| Jennifer Lawrence | 6.16× | Movies & TV |
| Germany | 1.54× | Travel & Leisure |
| Netto Marken-Discount | 2.15× | Shopping |
| Hermès | 2.54× | Fashion & Accessoires |
| Consumer electronics | 1.53× | Technology & Electronics |
| 2.14× | Internet & Social Media | |
| EBay | 2.04× | Shopping |
| Clipper | 19.15× | Beauty & Wellness |
| Hush Puppies | 27.99× | Fashion & Accessoires |
| Pro TV | 15.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.2 |
| Family Orientation | CONSERVATISM | 1.2 |
| Urban Lifestyle | OPEN | 1.19 |
| Sports Activity | POWER | 1.19 |
| Sustainability | BALANCE | 1.18 |
| Design Affinity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.7% |
| Brazil | 9.4% |
| France | 8.1% |
See Paco Rabanne audiences in other countries
More Fragrances audiences in Germany
- Fragrances (9,516,177)
- Paris Hilton (fragrance) (1,492,205)
- Fragrance oil (753,096)
- Parfum (636,796)
- Acqua di Parma (418,883)
Frequently asked questions
How many fans does Paco Rabanne have in Germany?
Paco Rabanne has an estimated audience of 501,987 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paco Rabanne fans?
60.9% of Paco Rabanne fans are female, 39.1% are male, with an average age of 34.2 years.
Which brands do Paco Rabanne fans like most?
Paco Rabanne fans show strongest brand affinity for Bradley Cooper (14.35×), Boulanger (20.12×), and Antena 1 (Romania) (36.49×) over the country average.
Where do Paco Rabanne fans live in Germany?
Paco Rabanne fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,426), Bayern (reach 89,054), and Baden-Württemberg (reach 77,075). These three regions account for the largest share of the active audience.
What other brands do Paco Rabanne fans also like?
Beyond Paco Rabanne itself, the audience over-indexes on Boulanger (20.12×), Antena 1 (Romania) (36.49×), Reddit (3.56×), and Barbie (3.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paco Rabanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.