Paco Rabanne Audience in United States

Paco Rabanne logo

Paco Rabanne has an estimated audience of 1,154,991 people in United States. 50.5% are female, 49.5% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Queens, Chloe (film), Veja Sneakers, Rocky Marciano, Tibidabo.

The average Paco Rabanne fan in United States is 35.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens, Chloe (film), Veja Sneakers, with strongest over-indexing on Queens (5.58× the country average). Demographically, the Paco Rabanne audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Paco Rabanne fans

Demographic split for Paco Rabanne audience in United States
MetricValue
Female50.5%
Male49.5%
Average age35.5
Estimated audience size1,154,991

Audience persona

The typical Paco Rabanne fan in United States is balanced, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Queens.

Top regions in United States

Top regions ranked by reach for Paco Rabanne in United States
RegionReachAffinity
California217,8471.72×
Texas187,1971.89×
Florida134,8631.72×
New York121,2121.88×
Illinois53,8531.4×
New Jersey50,5901.72×
Georgia49,5231.39×
Pennsylvania40,8291.05×
North Carolina38,8631.12×
Virginia31,7331.13×
Arizona29,7321.26×
Massachusetts29,5371.3×
Ohio27,8190.78×
Maryland27,6721.39×
Michigan27,0250.89×
Washington22,8600.99×
Tennessee22,1430.96×
Louisiana20,0631.35×
Indiana19,5040.92×
South Carolina17,5751.01×
Alabama16,3771.01×
Nevada15,6831.4×
Colorado15,2580.84×
Connecticut14,9061.29×
Missouri13,7870.74×
Kentucky12,5100.86×
Wisconsin12,1630.7×
Oklahoma11,5710.9×
Oregon11,3390.86×
Minnesota10,9620.66×
Mississippi9,3610.98×
Utah9,1620.89×
Arkansas9,0600.95×
Kansas7,5440.83×
Iowa6,3910.67×
New Mexico5,8751.01×
Rhode Island4,9361.34×
Nebraska4,4860.77×
Washington, District of Columbia4,4611.28×
Idaho3,5970.62×
Hawaii3,5060.71×
New Hampshire3,1970.7×
West Virginia3,1570.59×
Delaware2,9770.93×
Maine2,2230.54×
Alaska1,5520.63×
Montana1,3800.43×
North Dakota1,3530.57×
South Dakota1,2810.48×
Vermont9340.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paco Rabanne audience
BrandAffinityCategory
Queens5.58×Travel & Leisure
Chloe (film)18.22×Movies & TV
Veja Sneakers16.11×Fashion & Accessoires
Rocky Marciano27.81×Sports
Tibidabo40.36×Travel & Leisure
Macy's2.24×Shopping
Serge Gainsbourg33.8×Music & Radio
Facebook Messenger2.55×Internet & Social Media
Will Poulter8.46×Movies & TV
Donatella Versace14.8×Fashion & Accessoires
UNITED COLORS OF BENETTON23.35×Fashion & Accessoires
Perfume.com15.3×Beauty & Wellness
LinkedIn1.75×Internet & Social Media
Golden Goose10.19×Fashion & Accessoires
Jason Wu18.69×Fashion & Accessoires
Game consoles2.22×Technology & Electronics
Havaianas14.46×Fashion & Accessoires
Emilio Pucci10.02×Fashion & Accessoires
Roland Mouret25.09×Fashion & Accessoires
Black Friday Deals12.16×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paco Rabanne audience
TraitClusterScore
IndulgenceJOY2.1
Pet OwnershipJOY1.98
Luxury OrientationPREMIUM1.97
Design AffinityPREMIUM1.85
Quality AwarenessPREMIUM1.56
ExtroversionTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Paco Rabanne
CountryShare
United States11.7%
Brazil9.4%
France8.1%

See Paco Rabanne audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Paco Rabanne have in United States?

Paco Rabanne has an estimated audience of 1,154,991 people in United States, concentrated in California and Texas.

What is the gender split and age of Paco Rabanne fans?

50.5% of Paco Rabanne fans are female, 49.5% are male, with an average age of 35.5 years.

Which brands do Paco Rabanne fans like most?

Paco Rabanne fans show strongest brand affinity for Queens (5.58×), Chloe (film) (18.22×), and Veja Sneakers (16.11×) over the country average.

Where do Paco Rabanne fans live in United States?

Paco Rabanne fans in United States are most concentrated in California (reach 217,847), Texas (reach 187,197), and Florida (reach 134,863). These three regions account for the largest share of the active audience.

What other brands do Paco Rabanne fans also like?

Beyond Paco Rabanne itself, the audience over-indexes on Chloe (film) (18.22×), Veja Sneakers (16.11×), Rocky Marciano (27.81×), and Tibidabo (40.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paco Rabanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.