Rascasse Audience Intelligence

Paco Rabanne Target Market in United States

A data profile of the people who buy, follow and care about Paco Rabanne in United States — modelled from more than twelve digital signal sources. Paco Rabanne has an estimated audience of 1,159,021 people in United States.

#9among Fragrances in United States#2197among Brand in United States#290in Beauty & Wellness

The average Paco Rabanne fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chloe (film), Queens, Veja Sneakers, with strongest over-indexing on Chloe (film) (18.22× the country average).

Demographically, the Paco Rabanne audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paco Rabanne fan in United States is balanced, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Chloe (film).

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paco Rabanne profile in United States.

Audience size
1.2M
in United States
Gender
50.5%♀
49.5% male
Age
35.5
average years
Country rank
#21383
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Paco Rabanne

50.5% are female, 49.5% are male, average age 35.5.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Paco Rabanne audience in United States
MetricValue
Female50.5%
Male49.5%
Average age35.5
Estimated audience size1,159,021
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Paco Rabanne audience in United States
Age bracketShare%
16-1923%
20-2927%
30-3922%
40-4920%
50+9%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Paco Rabanne audience comes from United States.

Worldwide audience distribution share by country for Paco Rabanne
CountryShare
United States11.5%
Brazil8.9%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paco Rabanne audience in United States is strongest.

Fig. 05

Top regions by affinity

Paco Rabanne customers by region in United States
#RegionReachAffinity×
01Texas~200K1.85×
02New York~100K1.75×
03Florida~100K1.69×
04California~200K1.68×
05New Jersey~50K1.67×
06Nevada~20K1.39×
07Louisiana~20K1.36×
08Rhode Island~5K1.36×
09Maryland~30K1.35×
10Georgia~50K1.34×
11Illinois~50K1.32×
12Massachusetts~30K1.30×
13Connecticut~10K1.28×
14Arizona~30K1.25×
15Washington, District of Columbia~4K1.24×
16Virginia~30K1.12×
17North Carolina~40K1.08×
18Mississippi~10K1.07×
19New Mexico~6K1.07×
20Alabama~20K1.04×
21Pennsylvania~40K1.01×
22South Carolina~20K1.00×
23Arkansas~9K0.98×
24Tennessee~20K0.97×
25Delaware~3K0.95×
26Indiana~20K0.94×
27Washington~20K0.92×
28Utah~10K0.92×
29Oklahoma~10K0.91×
30Kentucky~10K0.88×
31Kansas~8K0.87×
32Oregon~10K0.85×
33Michigan~30K0.84×
34Nebraska~5K0.84×
35Colorado~20K0.83×
36Alaska~2K0.80×
37Ohio~30K0.78×
38Hawaii~4K0.77×
39New Hampshire~3K0.76×
40North Dakota~2K0.76×
41Missouri~10K0.75×
42Idaho~4K0.73×
43Wisconsin~10K0.70×
44Iowa~7K0.70×
45West Virginia~4K0.70×
46Vermont~1K0.70×
47South Dakota~2K0.69×
48Minnesota~10K0.68×
49Maine~3K0.65×
50Montana~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Paco Rabanne, United States
0.64×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paco Rabanne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paco Rabanne audience
#·InterestCategoryAffinity×
01TibidaboTravel & Leisure40.36×
02Serge GainsbourgMusic & Radio33.80×
03Rocky MarcianoSports27.81×
04Roland MouretFashion & Accessoires25.09×
05UNITED COLORS OF BENETTONFashion & Accessoires23.35×
06Jason WuFashion & Accessoires18.69×
07Chloe (film)Movies & TV18.22×
08Veja SneakersFashion & Accessoires16.11×
09Perfume.comBeauty & Wellness15.30×
10Donatella VersaceFashion & Accessoires14.80×
11HavaianasFashion & Accessoires14.46×
12Black Friday DealsShopping12.16×
13Golden GooseFashion & Accessoires10.19×
14Emilio PucciFashion & Accessoires10.02×
15Will PoulterMovies & TV8.46×
16QueensTravel & Leisure5.58×
17Facebook MessengerInternet & Social Media2.55×
18Macy'sShopping2.24×
19Game consolesTechnology & Electronics2.22×
20FIFA World CupSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paco Rabanne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paco Rabanne audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
Social Media UsageJOY1.41×
Quality AwarenessPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paco Rabanne audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.95×
Risk AppetiteTHRILL0.98×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Paco Rabanne's target market in United States?

Paco Rabanne's target market in United States covers an estimated 1,159,021 people, concentrated in California and Texas.

02

What is the gender split and age of Paco Rabanne customers?

50.5% of the Paco Rabanne audience are female, 49.5% are male, with an average age of 35.5 years.

03

Which brands do Paco Rabanne fans like most?

Paco Rabanne fans show strongest brand affinity for Chloe (film) (18.22×), Queens (5.58×), and Veja Sneakers (16.11×) over the country average.

04

Where do Paco Rabanne fans live in United States?

Paco Rabanne fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Paco Rabanne fans also like?

Beyond Paco Rabanne itself, the audience over-indexes on Queens (5.58×), Veja Sneakers (16.11×), Rocky Marciano (27.81×), and Tibidabo (40.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Paco Rabanne audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paco Rabanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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