Rascasse Audience Intelligence

Jason Wu Target Market in United States

A data profile of the people who buy, follow and care about Jason Wu in United States — modelled from more than twelve digital signal sources. Jason Wu has an estimated audience of 578,434 people in United States.

#3474among Brand in United States#1247in Fashion & Accessoires

The average Jason Wu fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jessica Chastain, Kate Beckinsale, Lily Allen, with strongest over-indexing on Jessica Chastain (52.98× the country average).

Demographically, the Jason Wu audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jason Wu fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Jessica Chastain.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jason Wu profile in United States.

Audience size
578K
in United States
Gender
74.3%♀
25.7% male
Age
43.0
average years
Country rank
#33542
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jason Wu

74.3% are female, 25.7% are male, average age 43.0.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Jason Wu audience in United States
MetricValue
Female74.3%
Male25.7%
Average age43.0
Estimated audience size578,434
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Jason Wu audience in United States
Age bracketShare%
16-198%
20-2920%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

63.8%

of the worldwide Jason Wu audience comes from United States.

Worldwide audience distribution share by country for Jason Wu
CountryShare
United States63.8%
United Kingdom8.6%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jason Wu audience in United States is strongest.

Fig. 05

Top regions by affinity

Jason Wu customers by region in United States
#RegionReachAffinity×
01New York~90K2.78×
02California~100K1.91×
03New Jersey~30K1.88×
04Washington, District of Columbia~3K1.88×
05Massachusetts~20K1.71×
06Connecticut~9K1.62×
07Maryland~10K1.28×
08Illinois~20K1.24×
09Florida~50K1.21×
10Washington~10K1.21×
11Texas~60K1.16×
12Virginia~20K1.16×
13Rhode Island~2K1.15×
14Hawaii~3K1.12×
15Georgia~20K1.11×
16Nevada~6K1.07×
17Pennsylvania~20K1.04×
18Arizona~10K1.00×
19North Carolina~20K0.99×
20Delaware~2K0.99×
21Vermont<1K0.97×
22Louisiana~7K0.94×
23Oregon~6K0.94×
24New Hampshire~2K0.93×
25Alaska~1K0.92×
26Colorado~8K0.91×
27North Dakota~1K0.91×
28Indiana~9K0.90×
29South Dakota~1K0.90×
30Michigan~10K0.89×
31Tennessee~10K0.89×
32Maine~2K0.89×
33Montana~1K0.88×
34Mississippi~4K0.87×
35Missouri~8K0.86×
36New Mexico~2K0.86×
37Wisconsin~7K0.85×
38Alabama~7K0.85×
39West Virginia~2K0.85×
40Minnesota~7K0.84×
41Nebraska~2K0.84×
42Idaho~2K0.84×
43South Carolina~7K0.83×
44Arkansas~4K0.82×
45Utah~4K0.81×
46Kentucky~6K0.80×
47Kansas~4K0.80×
48Iowa~4K0.78×
49Oklahoma~5K0.77×
50Ohio~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Jason Wu, United States
0.75×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jason Wu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jason Wu audience
#·InterestCategoryAffinity×
01Jessica ChastainMovies & TV52.98×
02FinnairTravel & Leisure47.92×
03BoucheronFashion & Accessoires42.09×
04ChaumetFashion & Accessoires41.04×
05WaterworldMovies & TV38.50×
06Rocky MarcianoSports37.60×
07Felicity JonesMovies & TV37.17×
08Kate BeckinsaleMovies & TV34.51×
09Suki WaterhouseFashion & Accessoires31.43×
10Roberto CavalliFashion & Accessoires30.82×
11Rick OwensFashion & Accessoires30.22×
12Lily AllenMusic & Radio30.21×
13Rosie Huntington-WhiteleyFashion & Accessoires25.58×
14Alexander McQueen (brand)Fashion & Accessoires23.20×
15Air CanadaTravel & Leisure20.00×
16DKNYFashion & Accessoires18.42×
17Patricia ArquetteMovies & TV15.11×
18Keira KnightleyMovies & TV13.24×
19Bergdorf GoodmanFashion & Accessoires9.63×
20IKEAHome & Garden4.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jason Wu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jason Wu audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.98×
Pet OwnershipJOY3.05×
Design AffinityPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jason Wu audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Risk AppetiteTHRILL0.87×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jason Wu's target market in United States?

Jason Wu's target market in United States covers an estimated 578,434 people, concentrated in California and New York.

02

What is the gender split and age of Jason Wu customers?

74.3% of the Jason Wu audience are female, 25.7% are male, with an average age of 43.0 years.

03

Which brands do Jason Wu fans like most?

Jason Wu fans show strongest brand affinity for Jessica Chastain (52.98×), Kate Beckinsale (34.51×), and Lily Allen (30.21×) over the country average.

04

Where do Jason Wu fans live in United States?

Jason Wu fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Jason Wu fans also like?

Beyond Jason Wu itself, the audience over-indexes on Kate Beckinsale (34.51×), Lily Allen (30.21×), Rick Owens (30.22×), and Suki Waterhouse (31.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Jason Wu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jason Wu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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