Jason Wu Audience in United States

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Jason Wu has an estimated audience of 571,493 people in United States. 74.3% are female, 25.7% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: Home equity, Keene, New Hampshire, Gomer Pyle, U.S.M.C., Who Wants to Be a Millionaire?, Bugatti Chiron.

The average Jason Wu fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, Keene, New Hampshire, Gomer Pyle, U.S.M.C., with strongest over-indexing on Home equity (12.75× the country average). Demographically, the Jason Wu audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Jason Wu fans

Demographic split for Jason Wu audience in United States
MetricValue
Female74.3%
Male25.7%
Average age43.0
Estimated audience size571,493

Audience persona

The typical Jason Wu fan in United States is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Jason Wu in United States
RegionReachAffinity
California126,8722.02×
New York102,1293.2×
Texas59,7251.22×
Florida48,9761.27×
New Jersey30,1542.07×
Illinois24,2401.27×
Massachusetts21,0051.87×
Pennsylvania20,1011.04×
Georgia20,0991.14×
North Carolina16,6510.97×
Virginia15,4511.11×
Washington14,0411.22×
Maryland13,0081.32×
Michigan12,6150.84×
Ohio12,4110.7×
Arizona12,2331.05×
Connecticut10,3601.81×
Tennessee9,6050.84×
Colorado8,3120.92×
Indiana7,4890.72×
Wisconsin6,6610.77×
Missouri6,6530.72×
Minnesota6,5510.8×
South Carolina6,4730.75×
Louisiana6,2360.85×
Alabama6,0490.76×
Oregon5,8250.89×
Nevada5,6081.01×
Kentucky4,5450.63×
Washington, District of Columbia4,0142.34×
Oklahoma3,8490.61×
Utah3,6370.71×
Mississippi3,4700.74×
Hawaii3,2801.34×
Arkansas2,7550.59×
Kansas2,6460.59×
Iowa2,5120.53×
Rhode Island2,3761.31×
New Mexico1,8590.65×
Idaho1,7450.61×
Nebraska1,7210.6×
New Hampshire1,5570.69×
Delaware1,4330.91×
Maine1,4050.69×
West Virginia1,0360.39×
Vermont9540.95×
Montana7950.5×
Alaska7300.6×
North Dakota7130.61×
South Dakota6800.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jason Wu audience
BrandAffinityCategory
Home equity12.75×Home & Garden
Keene, New Hampshire35.55×Travel & Leisure
Gomer Pyle, U.S.M.C.36×Movies & TV
Who Wants to Be a Millionaire?10.67×Movies & TV
Bugatti Chiron11.21×Cars & Mobility
Mothercare3.2×Kids & Family
Jersey (fabric)20×Fashion & Accessoires
Bank account2.13×Business & Career
Cambridge, Ontario43.67×Travel & Leisure
Mount Kilimanjaro14.02×Travel & Leisure
EVE LOM22.05×Beauty & Wellness
Figure painting (hobby)4.13×Arts & Culture
New York Harbor9.44×Travel & Leisure
Cam Ward2.74×Sports
Hardik Pandya9.21×Sports
JDSU1.85×Business & Career
Fairy godmother4.38×Literature
Identity Theft Resource Center35.66×Technology & Electronics
Cherish (group)6.29×Music & Radio
Goop3.07×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jason Wu audience
TraitClusterScore
Pet OwnershipJOY2.74
IndulgenceJOY2.66
Design AffinityPREMIUM2.62
TravellingTHRILL1.81
Luxury OrientationPREMIUM1.81
CreativityOPEN1.6

Worldwide distribution

Worldwide audience distribution share by country for Jason Wu
CountryShare
United States64.0%
United Kingdom8.7%
Japan5.4%

See Jason Wu audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Jason Wu have in United States?

Jason Wu has an estimated audience of 571,493 people in United States, concentrated in California and New York.

What is the gender split and age of Jason Wu fans?

74.3% of Jason Wu fans are female, 25.7% are male, with an average age of 43.0 years.

Which brands do Jason Wu fans like most?

Jason Wu fans show strongest brand affinity for Home equity (12.75×), Keene, New Hampshire (35.55×), and Gomer Pyle, U.S.M.C. (36×) over the country average.

Where do Jason Wu fans live in United States?

Jason Wu fans in United States are most concentrated in California (reach 126,872), New York (reach 102,129), and Texas (reach 59,725). These three regions account for the largest share of the active audience.

What other brands do Jason Wu fans also like?

Beyond Jason Wu itself, the audience over-indexes on Keene, New Hampshire (35.55×), Gomer Pyle, U.S.M.C. (36×), Who Wants to Be a Millionaire? (10.67×), and Bugatti Chiron (11.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jason Wu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.