Rascasse Audience Intelligence

DKNY Target Market in United States

A data profile of the people who buy, follow and care about DKNY in United States — modelled from more than twelve digital signal sources. DKNY has an estimated audience of 2,624,486 people in United States.

#13among Premium fashion in United States#1161among Brand in United States#534in Fashion & Accessoires

The average DKNY fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Longchamp, Cynthia Erivo, Coach, with strongest over-indexing on Longchamp (22.84× the country average).

Demographically, the DKNY audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DKNY fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Longchamp.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DKNY profile in United States.

Audience size
2.6M
in United States
Gender
74.7%♀
25.3% male
Age
38.6
average years
Country rank
#11488
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DKNY

74.7% are female, 25.3% are male, average age 38.6.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for DKNY audience in United States
MetricValue
Female74.7%
Male25.3%
Average age38.6
Estimated audience size2,624,486
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the DKNY audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

22.8%

of the worldwide DKNY audience comes from United States.

Worldwide audience distribution share by country for DKNY
CountryShare
United States22.8%
Germany9.9%
Spain8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DKNY audience in United States is strongest.

Fig. 05

Top regions by affinity

DKNY customers by region in United States
#RegionReachAffinity×
01New York~300K2.32×
02New Jersey~100K1.82×
03Nevada~40K1.74×
04California~400K1.55×
05Florida~300K1.55×
06Illinois~100K1.46×
07Maryland~60K1.26×
08Texas~300K1.20×
09Virginia~80K1.20×
10Connecticut~30K1.20×
11Massachusetts~60K1.19×
12Washington, District of Columbia~9K1.19×
13Georgia~90K1.12×
14Delaware~8K1.06×
15Hawaii~10K1.05×
16Washington~50K1.04×
17Louisiana~30K1.02×
18Pennsylvania~90K1.00×
19North Carolina~80K1.00×
20Mississippi~20K0.99×
21Michigan~70K0.98×
22Arizona~50K0.96×
23Alabama~30K0.95×
24Rhode Island~8K0.92×
25New Mexico~10K0.91×
26South Carolina~40K0.90×
27Minnesota~30K0.88×
28Kentucky~30K0.87×
29Arkansas~20K0.87×
30Tennessee~50K0.86×
31Indiana~40K0.86×
32Oregon~30K0.85×
33Ohio~70K0.84×
34Missouri~40K0.84×
35Kansas~20K0.84×
36Oklahoma~20K0.83×
37South Dakota~5K0.83×
38Nebraska~10K0.82×
39Alaska~5K0.82×
40North Dakota~4K0.81×
41Vermont~4K0.81×
42Iowa~20K0.80×
43Colorado~30K0.79×
44Utah~20K0.79×
45Wisconsin~30K0.78×
46New Hampshire~8K0.77×
47West Virginia~9K0.76×
48Montana~5K0.72×
49Maine~7K0.71×
50Idaho~9K0.68×
Fig. 06

Affinity by region

Affinity by region — DKNY, United States
0.68×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DKNY audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DKNY audience
#·InterestCategoryAffinity×
01Bel PowleyMovies & TV31.50×
02Beast (South Korean band)Music & Radio25.05×
03LongchampFashion & Accessoires22.84×
04Candice BergenMovies & TV17.20×
05Dan StevensMovies & TV16.27×
06MKMusic & Radio15.02×
07Kurt GeigerFashion & Accessoires12.69×
08The Prestige (film)Movies & TV12.67×
09Cynthia ErivoMovies & TV11.18×
10Vera WangFashion & Accessoires10.24×
11CoachFashion & Accessoires7.15×
12Olivia DeanMusic & Radio6.61×
13Midtown ManhattanTravel & Leisure5.13×
14QueensTravel & Leisure4.19×
15Macy'sShopping3.20×
16Nordstrom rackFashion & Accessoires2.98×
17Family (biology)Kids & Family2.95×
18NordstromShopping2.86×
19GodPolitics & Society2.85×
20MarshallsFashion & Accessoires2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DKNY audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DKNY audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.86×
Design AffinityPREMIUM1.75×
IndulgenceJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DKNY audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.03×
MindfulnessBALANCE1.09×
Risk AppetiteTHRILL1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DKNY's target market in United States?

DKNY's target market in United States covers an estimated 2,624,486 people, concentrated in California and New York.

02

What is the gender split and age of DKNY customers?

74.7% of the DKNY audience are female, 25.3% are male, with an average age of 38.6 years.

03

Which brands do DKNY fans like most?

DKNY fans show strongest brand affinity for Longchamp (22.84×), Cynthia Erivo (11.18×), and Coach (7.15×) over the country average.

04

Where do DKNY fans live in United States?

DKNY fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do DKNY fans also like?

Beyond DKNY itself, the audience over-indexes on Cynthia Erivo (11.18×), Coach (7.15×), Beast (South Korean band) (25.05×), and Macy's (3.2×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See DKNY audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DKNY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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