DKNY Audience in United States

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DKNY has an estimated audience of 2,620,889 people in United States. 74.7% are female, 25.3% are male, average age 38.6. Top regions: California, New York, Texas. Top brand affinities: Longchamp, Cynthia Erivo, MK, Coach, Shoes (American band).

The average DKNY fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Longchamp, Cynthia Erivo, MK, with strongest over-indexing on Longchamp (22.84× the country average). Demographically, the DKNY audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of DKNY fans

Demographic split for DKNY audience in United States
MetricValue
Female74.7%
Male25.3%
Average age38.6
Estimated audience size2,620,889

Audience persona

The typical DKNY fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Longchamp.

Top regions in United States

Top regions ranked by reach for DKNY in United States
RegionReachAffinity
California466,9661.62×
New York357,9522.44×
Texas284,8641.26×
Florida268,4061.51×
Illinois129,6461.48×
New Jersey126,5841.9×
Georgia95,2181.18×
Pennsylvania90,7691.03×
North Carolina82,5241.05×
Virginia75,2341.18×
Michigan69,7961.02×
Ohio69,1060.86×
Massachusetts64,0351.24×
Washington56,7741.08×
Maryland56,5991.26×
Arizona52,7820.99×
Tennessee45,8350.87×
Nevada42,5341.68×
Indiana39,9560.83×
South Carolina35,5430.9×
Missouri35,5030.84×
Alabama35,4940.97×
Minnesota34,4270.92×
Colorado33,7410.82×
Connecticut32,3761.23×
Louisiana30,3610.9×
Wisconsin29,5970.75×
Kentucky27,6140.84×
Oregon26,2600.87×
Oklahoma24,3450.84×
Mississippi20,6590.96×
Utah18,1610.77×
Kansas17,9990.87×
Arkansas17,8470.83×
Iowa16,2270.75×
Hawaii12,3131.09×
New Mexico12,1160.92×
Nebraska9,9020.75×
Washington, District of Columbia9,4601.2×
Idaho7,6400.58×
Rhode Island7,4240.89×
West Virginia7,3320.6×
New Hampshire7,2040.7×
Delaware6,9840.97×
Maine5,7360.61×
Montana4,0250.55×
Alaska3,8340.68×
South Dakota3,8040.63×
Wyoming3,7430.96×
North Dakota3,7370.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DKNY audience
BrandAffinityCategory
Longchamp22.84×Fashion & Accessoires
Cynthia Erivo11.18×Movies & TV
MK15.02×Music & Radio
Coach7.15×Fashion & Accessoires
Shoes (American band)7.65×Music & Radio
Macy's3.2×Shopping
Kurt Geiger12.69×Fashion & Accessoires
Bel Powley31.5×Movies & TV
Vera Wang10.24×Fashion & Accessoires
God2.85×Politics & Society
Queens4.19×Travel & Leisure
Nordstrom2.86×Shopping
Candice Bergen17.2×Movies & TV
Beast (South Korean band)25.05×Music & Radio
Nordstrom rack2.98×Fashion & Accessoires
Dan Stevens16.27×Movies & TV
Family (biology)2.95×Kids & Family
Marshalls2.67×Fashion & Accessoires
The Prestige (film)12.67×Movies & TV
Jessica Simpson8.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DKNY audience
TraitClusterScore
IndulgenceJOY2.44
SustainabilityBALANCE1.99
Pet OwnershipJOY1.93
Luxury OrientationPREMIUM1.66
Quality AwarenessPREMIUM1.65
Design AffinityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for DKNY
CountryShare
United States23.2%
Germany10.1%
Spain8.3%

See DKNY audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does DKNY have in United States?

DKNY has an estimated audience of 2,620,889 people in United States, concentrated in California and New York.

What is the gender split and age of DKNY fans?

74.7% of DKNY fans are female, 25.3% are male, with an average age of 38.6 years.

Which brands do DKNY fans like most?

DKNY fans show strongest brand affinity for Longchamp (22.84×), Cynthia Erivo (11.18×), and MK (15.02×) over the country average.

Where do DKNY fans live in United States?

DKNY fans in United States are most concentrated in California (reach 466,966), New York (reach 357,952), and Texas (reach 284,864). These three regions account for the largest share of the active audience.

What other brands do DKNY fans also like?

Beyond DKNY itself, the audience over-indexes on Cynthia Erivo (11.18×), MK (15.02×), Coach (7.15×), and Shoes (American band) (7.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DKNY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.