DKNY Audience in Germany
DKNY has an estimated audience of 1,133,929 people in Germany. 73.1% are female, 26.9% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Arts and music, Food, Food and drink, Music.
The average DKNY fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Arts and music, Food, with strongest over-indexing on Borussia Dortmund (1.68× the country average). Demographically, the DKNY audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of DKNY fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 37.3 |
| Estimated audience size | 1,133,929 |
Audience persona
The typical DKNY fan in Germany is more female, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 277,342 | 1.12× |
| Bayern | 195,086 | 1.07× |
| Baden-Württemberg | 170,124 | 1.1× |
| Hessen | 101,296 | 1.17× |
| Niedersachsen | 99,440 | 0.9× |
| Berlin | 65,757 | 1.3× |
| Sachsen | 55,713 | 1× |
| Rheinland-Pfalz | 49,151 | 0.87× |
| Schleswig-Holstein | 36,522 | 0.9× |
| Brandenburg | 33,491 | 0.95× |
| Hamburg | 32,322 | 1.26× |
| Sachsen-Anhalt | 27,211 | 0.93× |
| Thüringen | 23,243 | 0.8× |
| Mecklenburg-Vorpommern | 17,833 | 0.82× |
| Saarland | 12,282 | 0.88× |
| Bremen | 8,983 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.68× | Sports |
| Arts and music | 1.62× | Arts & Culture |
| Food | 1.65× | Food & Beverages |
| Food and drink | 1.54× | Food & Beverages |
| Music | 1.59× | Business & Career |
| Gala | 2.42× | News |
| Game of Thrones | 2.39× | Movies & TV |
| Primark | 2.38× | Shopping |
| Euphoria | 1.81× | Movies & TV |
| FIFA World Cup | 1.57× | Sports |
| Home Design | 2.32× | Home & Garden |
| Dog lovers | 2.37× | Pets & Animals |
| GitHub | 4.04× | Internet & Social Media |
| Spotify | 1.58× | Internet & Social Media |
| Horse & Rider | 2.64× | Pets & Animals |
| Horse training | 2.42× | Pets & Animals |
| Horse breeding | 2.24× | Pets & Animals |
| Stranger Things | 2.01× | Movies & TV |
| Galatasaray S.K. | 1.73× | Sports |
| Architecture & Design | 1.99× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.74 |
| Design Affinity | PREMIUM | 1.73 |
| Luxury Orientation | PREMIUM | 1.69 |
| Creativity | OPEN | 1.54 |
| Sustainability | BALANCE | 1.43 |
| Individualism | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Germany | 10.1% |
| Spain | 8.3% |
See DKNY audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does DKNY have in Germany?
DKNY has an estimated audience of 1,133,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DKNY fans?
73.1% of DKNY fans are female, 26.9% are male, with an average age of 37.3 years.
Which brands do DKNY fans like most?
DKNY fans show strongest brand affinity for Borussia Dortmund (1.68×), Arts and music (1.62×), and Food (1.65×) over the country average.
Where do DKNY fans live in Germany?
DKNY fans in Germany are most concentrated in Nordrhein-Westfalen (reach 277,342), Bayern (reach 195,086), and Baden-Württemberg (reach 170,124). These three regions account for the largest share of the active audience.
What other brands do DKNY fans also like?
Beyond DKNY itself, the audience over-indexes on Arts and music (1.62×), Food (1.65×), Food and drink (1.54×), and Music (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DKNY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.