Rascasse Audience Intelligence

Architecture & Design Audience in Germany

A data profile of the people who buy, follow and care about Architecture & Design in Germany — modelled from more than twelve digital signal sources. Architecture & Design has an estimated audience of 8,490,382 people in Germany.

#23among Field of study in Germany#284among Topic in Germany#54in Business & Career

The average Architecture & Design fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Architecture & Design profile in Germany.

Audience size
8.5M
in Germany
Gender
60.4%♀
39.6% male
Age
37.5
average years
Country rank
#469
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architecture & Design fans

60.4% are female, 39.6% are male, average age 37.5.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Architecture & Design audience in Germany
MetricValue
Female60.4%
Male39.6%
Average age37.5
Estimated audience size8,490,382
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Architecture & Design audience in Germany
Age bracketShare%
16-1920%
20-2924%
30-3923%
40-4920%
50+14%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Architecture & Design audience comes from Germany.

Worldwide audience distribution share by country for Architecture & Design
CountryShare
United States16.4%
Japan9.5%
China8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architecture & Design audience in Germany is strongest.

Fig. 05

Top regions by affinity

Architecture & Design fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~900K1.40×
02Berlin~400K1.13×
03Bremen~80K1.10×
04Bayern~1.5M1.04×
05Saarland~100K1.03×
06Baden-Württemberg~1M1.00×
07Brandenburg~300K0.99×
08Thüringen~200K0.99×
09Mecklenburg-Vorpommern~200K0.99×
10Sachsen-Anhalt~200K0.98×
11Hamburg~200K0.97×
12Schleswig-Holstein~300K0.95×
13Rheinland-Pfalz~400K0.94×
14Sachsen~400K0.93×
15Niedersachsen~700K0.89×
16Nordrhein-Westfalen~1.5M0.86×
Fig. 06

Affinity by region

Affinity by region — Architecture & Design, Germany
0.86×1.00×1.40×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Architecture & Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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