Architecture & Design Audience in Germany
Architecture & Design has an estimated audience of 8,490,382 people in Germany. 60.4% are female, 39.6% are male, average age 37.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg.
The average Architecture & Design fan in Germany is 37.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Demographically, the Architecture & Design audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Architecture & Design fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 37.5 |
| Estimated audience size | 8,490,382 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,387,058 | 1.02× |
| Nordrhein-Westfalen | 1,360,480 | 0.73× |
| Baden-Württemberg | 1,303,440 | 1.13× |
| Hessen | 1,060,136 | 1.64× |
| Berlin | 536,254 | 1.41× |
| Niedersachsen | 471,455 | 0.57× |
| Sachsen | 335,798 | 0.81× |
| Brandenburg | 299,089 | 1.14× |
| Rheinland-Pfalz | 283,003 | 0.67× |
| Schleswig-Holstein | 176,277 | 0.58× |
| Hamburg | 173,996 | 0.91× |
| Thüringen | 166,134 | 0.77× |
| Sachsen-Anhalt | 161,348 | 0.73× |
| Mecklenburg-Vorpommern | 141,907 | 0.88× |
| Bremen | 138,437 | 1.91× |
| Saarland | 117,557 | 1.13× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.17 |
| Quality Awareness | PREMIUM | 1.81 |
| DIY Mentality | THRILL | 1.75 |
| Sports Activity | POWER | 1.7 |
| Luxury Orientation | PREMIUM | 1.68 |
| Sustainability | BALANCE | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 9.5% |
| China | 8.1% |
See Architecture & Design audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Architecture & Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.