Rascasse Audience Intelligence

Architecture & Design Audience in United States

A data profile of the people who buy, follow and care about Architecture & Design in United States — modelled from more than twelve digital signal sources. Architecture & Design has an estimated audience of 21,441,274 people in United States.

#69among Field of study in United States#1028among Topic in United States#169in Business & Career

The average Architecture & Design fan in United States is 37.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, California.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Architecture & Design profile in United States.

Audience size
21.4M
in United States
Gender
52.3%♀
47.7% male
Age
37.9
average years
Country rank
#1501
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architecture & Design fans

52.3% are female, 47.7% are male, average age 37.9.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Architecture & Design audience in United States
MetricValue
Female52.3%
Male47.7%
Average age37.9
Estimated audience size21,441,274
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Architecture & Design audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3922%
40-4920%
50+16%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Architecture & Design audience comes from United States.

Worldwide audience distribution share by country for Architecture & Design
CountryShare
United States16.4%
Japan9.5%
China8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architecture & Design audience in United States is strongest.

Fig. 05

Top regions by affinity

Architecture & Design fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~400K2.38×
02Alabama~600K2.12×
03Arkansas~400K1.99×
04Tennessee~800K1.89×
05Georgia~1M1.75×
06Wyoming~50K1.63×
07South Carolina~500K1.50×
08North Carolina~900K1.47×
09Kentucky~400K1.36×
10Louisiana~400K1.35×
11Idaho~100K1.34×
12Oklahoma~300K1.33×
13Missouri~400K1.28×
14Montana~70K1.24×
15South Dakota~60K1.18×
16Utah~200K1.15×
17Alaska~50K1.13×
18Nebraska~100K1.11×
19North Dakota~50K1.06×
20West Virginia~100K1.04×
21Kansas~200K1.02×
22Texas~2M0.96×
23Iowa~200K0.94×
24Maine~70K0.93×
25Virginia~500K0.91×
26Indiana~300K0.86×
27Wisconsin~300K0.86×
28New Hampshire~70K0.83×
29Delaware~50K0.80×
30Ohio~500K0.77×
31Michigan~400K0.74×
32Rhode Island~50K0.73×
33Washington~300K0.72×
34Florida~1M0.71×
35Oregon~200K0.71×
36New Mexico~80K0.71×
37Hawaii~70K0.71×
38Minnesota~200K0.70×
39Connecticut~100K0.69×
40Maryland~200K0.65×
41Colorado~200K0.64×
42Pennsylvania~500K0.63×
43Washington, District of Columbia~40K0.63×
44Nevada~100K0.58×
45New Jersey~300K0.57×
46Illinois~400K0.56×
47Arizona~200K0.55×
48Massachusetts~200K0.53×
49New York~600K0.48×
50California~1M0.46×
Fig. 06

Affinity by region

Affinity by region — Architecture & Design, United States
0.46×1.00×2.38×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Architecture & Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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