Rascasse Audience Intelligence

Architecture & Design Audience in Italy

A data profile of the people who buy, follow and care about Architecture & Design in Italy — modelled from more than twelve digital signal sources. Architecture & Design has an estimated audience of 8,815,844 people in Italy.

#40among Field of study in Italy#426among Topic in Italy#82in Business & Career

The average Architecture & Design fan in Italy is 39.9 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Architecture & Design profile in Italy.

Audience size
8.8M
in Italy
Gender
59.4%♀
40.6% male
Age
39.9
average years
Country rank
#600
Topic in Italy
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architecture & Design fans

59.4% are female, 40.6% are male, average age 39.9.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Architecture & Design audience in Italy
MetricValue
Female59.4%
Male40.6%
Average age39.9
Estimated audience size8,815,844
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Architecture & Design audience in Italy
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Architecture & Design audience comes from Italy.

Worldwide audience distribution share by country for Architecture & Design
CountryShare
United States16.4%
Japan9.5%
China8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architecture & Design audience in Italy is strongest.

Fig. 05

Top regions by affinity

Architecture & Design fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~1.5M1.10×
02Molise~50K1.09×
03Aosta Valley~20K1.05×
04Basilicata~80K1.03×
05Friuli-Venezia Giulia~200K1.01×
06Umbria~100K1.01×
07Veneto~700K1.00×
08Calabria~300K0.99×
09Abruzzo~200K0.99×
10Piedmont~600K0.98×
11Trentino-Alto Adige/Südtirol~200K0.98×
12Tuscany~600K0.97×
13Liguria~200K0.96×
14Sardinia~200K0.96×
15Marche~200K0.96×
16Sicilia~700K0.95×
17Lazio~1M0.93×
18Puglia~600K0.92×
19Emilia-Romagna~700K0.91×
20Campania~900K0.90×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Architecture & Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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