Deutschrap Audience in Germany
Deutschrap has an estimated audience of 5,072,327 people in Germany. 52.6% are female, 47.4% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Harry Potter, Bundesliga, Haftbefehl, Finch.
The average Deutschrap fan in Germany is 29.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Harry Potter, Bundesliga, with strongest over-indexing on Borussia Dortmund (1.74× the country average). Demographically, the Deutschrap audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Deutschrap fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 29.8 |
| Estimated audience size | 5,072,327 |
Audience persona
The typical Deutschrap fan in Germany is balanced, around 29.8 years old, with strong Sustainability tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,162,991 | 1.05× |
| Bayern | 834,365 | 1.02× |
| Baden-Württemberg | 778,966 | 1.13× |
| Niedersachsen | 580,336 | 1.18× |
| Hessen | 395,624 | 1.02× |
| Berlin | 262,993 | 1.16× |
| Rheinland-Pfalz | 261,266 | 1.03× |
| Sachsen | 223,546 | 0.9× |
| Schleswig-Holstein | 174,705 | 0.96× |
| Brandenburg | 144,950 | 0.92× |
| Hamburg | 127,421 | 1.11× |
| Sachsen-Anhalt | 112,006 | 0.85× |
| Thüringen | 103,518 | 0.8× |
| Mecklenburg-Vorpommern | 75,064 | 0.78× |
| Saarland | 66,363 | 1.07× |
| Bremen | 45,660 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.74× | Sports |
| Harry Potter | 1.58× | Movies & TV |
| Bundesliga | 1.68× | Sports |
| Haftbefehl | 4.21× | Music & Radio |
| Finch | 3.03× | Music & Radio |
| Gala | 2× | News |
| Euphoria | 1.88× | Movies & TV |
| FC Bayern Munich | 1.5× | Sports |
| UEFA Champions League | 1.66× | Sports |
| FIFA World Cup | 1.56× | Sports |
| ImmoScout24 | 1.73× | Home & Garden |
| Spotify | 1.53× | Internet & Social Media |
| Real Madrid C.F. | 1.77× | Sports |
| Black Friday | 3.23× | Shopping |
| Eintracht Frankfurt | 1.7× | Sports |
| Primark | 1.92× | Shopping |
| Yahoo!奇摩名人娛樂 | 1.86× | Internet & Social Media |
| Manchester City F.C. | 2.61× | Sports |
| FC Barcelona | 1.95× | Sports |
| Game of Thrones | 1.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.58 |
| Early Adopter Mentality | POWER | 1.44 |
| Urban Lifestyle | OPEN | 1.38 |
| Individualism | JOY | 1.29 |
| Sports Activity | POWER | 1.28 |
| Career Orientation | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.8% |
| Austria | 5.8% |
| Switzerland | 4.7% |
See Deutschrap audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Deutschrap have in Germany?
Deutschrap has an estimated audience of 5,072,327 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deutschrap fans?
52.6% of Deutschrap fans are female, 47.4% are male, with an average age of 29.8 years.
Which brands do Deutschrap fans like most?
Deutschrap fans show strongest brand affinity for Borussia Dortmund (1.74×), Harry Potter (1.58×), and Bundesliga (1.68×) over the country average.
Where do Deutschrap fans live in Germany?
Deutschrap fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,162,991), Bayern (reach 834,365), and Baden-Württemberg (reach 778,966). These three regions account for the largest share of the active audience.
What other brands do Deutschrap fans also like?
Beyond Deutschrap itself, the audience over-indexes on Harry Potter (1.58×), Bundesliga (1.68×), Haftbefehl (4.21×), and Finch (3.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutschrap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.