Deutschrap Audience in Germany
A data profile of the people who buy, follow and care about Deutschrap in Germany — modelled from more than twelve digital signal sources. Deutschrap has an estimated audience of 5,072,327 people in Germany.
The average Deutschrap fan in Germany is 29.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Borussia Dortmund, FC Bayern Munich, FIFA World Cup, with strongest over-indexing on Borussia Dortmund (1.74× the country average).
Demographically, the Deutschrap audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Deutschrap fan in Germany is balanced, around 29.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
At a glance
The key figures that characterise the Deutschrap profile in Germany.
Search interest · 12-month trend
Demographics of Deutschrap fans
52.6% are female, 47.4% are male, average age 29.8.
Gender split
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 29.8 |
| Estimated audience size | 5,072,327 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 23% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Deutschrap audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 78.8% |
| Austria | 5.8% |
| Switzerland | 4.7% |
Geography
Where the Deutschrap audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~600K | 1.15× | |
| 02 | Baden-Württemberg | ~800K | 1.10× | |
| 03 | Berlin | ~200K | 1.09× | |
| 04 | Hamburg | ~100K | 1.09× | |
| 05 | Saarland | ~70K | 1.08× | |
| 06 | Bremen | ~50K | 1.06× | |
| 07 | Hessen | ~400K | 1.02× | |
| 08 | Rheinland-Pfalz | ~300K | 1.02× | |
| 09 | Nordrhein-Westfalen | ~1M | 1.01× | |
| 10 | Bayern | ~800K | 0.99× | |
| 11 | Schleswig-Holstein | ~200K | 0.97× | |
| 12 | Brandenburg | ~100K | 0.93× | |
| 13 | Sachsen | ~200K | 0.91× | |
| 14 | Thüringen | ~100K | 0.90× | |
| 15 | Sachsen-Anhalt | ~100K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~80K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Deutschrap audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bushido | Music & Radio | 4.41× | ||
| 02 | Haftbefehl | Music & Radio | 4.21× | ||
| 03 | Frauen-Bundesliga | Sports | 3.35× | ||
| 04 | Black Friday | Shopping | 3.23× | ||
| 05 | Finch | Music & Radio | 3.03× | ||
| 06 | Jürgen Klopp | Sports | 3.03× | ||
| 07 | Manchester City F.C. | Sports | 2.61× | ||
| 08 | FC Barcelona | Sports | 1.95× | ||
| 09 | Primark | Shopping | 1.92× | ||
| 10 | AliExpress | Shopping | 1.88× | ||
| 11 | Real Madrid C.F. | Sports | 1.77× | ||
| 12 | Borussia Dortmund | Sports | 1.74× | ||
| 13 | ImmoScout24 | Home & Garden | 1.73× | ||
| 14 | Eintracht Frankfurt | Sports | 1.70× | ||
| 15 | Bundesliga | Sports | 1.68× | ||
| 16 | UEFA Champions League | Sports | 1.66× | ||
| 17 | Harry Potter | Movies & TV | 1.58× | ||
| 18 | FIFA World Cup | Sports | 1.56× | ||
| 19 | Spotify | Internet & Social Media | 1.53× | ||
| 20 | FC Bayern Munich | Sports | 1.50× |
Personality of the Deutschrap audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.48× | |
| Sports Activity | POWER | 1.12× | |
| Design Affinity | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.20× | |
| Need for Security | CONSERVATISM | 0.27× | |
| Indulgence | JOY | 0.31× |
Frequently asked questions
How many fans does Deutschrap have in Germany?
Deutschrap has an estimated audience of 5,072,327 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deutschrap fans?
52.6% of Deutschrap fans are female, 47.4% are male, with an average age of 29.8 years.
Which brands do Deutschrap fans like most?
Deutschrap fans show strongest brand affinity for Borussia Dortmund (1.74×), FC Bayern Munich (1.5×), and FIFA World Cup (1.56×) over the country average.
Where do Deutschrap fans live in Germany?
Deutschrap fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Deutschrap fans also like?
Beyond Deutschrap itself, the audience over-indexes on FC Bayern Munich (1.5×), FIFA World Cup (1.56×), Bundesliga (1.68×), and Haftbefehl (4.21×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutschrap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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