Bushido Audience in Germany
Bushido has an estimated audience of 1,527,358 people in Germany. 50.2% are female, 49.8% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haftbefehl, German hip hop, CHECK24, FIFA World Cup, Tipico.
The average Bushido fan in Germany is 29.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haftbefehl, German hip hop, CHECK24, with strongest over-indexing on Haftbefehl (19.49× the country average). Demographically, the Bushido audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Bushido fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 29.6 |
| Estimated audience size | 1,527,358 |
Audience persona
The typical Bushido fan in Germany is balanced, around 29.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Haftbefehl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 382,104 | 1.14× |
| Bayern | 226,621 | 0.92× |
| Baden-Württemberg | 222,204 | 1.07× |
| Niedersachsen | 169,369 | 1.14× |
| Hessen | 116,047 | 1× |
| Berlin | 76,554 | 1.12× |
| Rheinland-Pfalz | 72,029 | 0.94× |
| Sachsen | 69,007 | 0.92× |
| Schleswig-Holstein | 53,507 | 0.98× |
| Brandenburg | 45,927 | 0.97× |
| Sachsen-Anhalt | 36,261 | 0.92× |
| Hamburg | 35,500 | 1.03× |
| Thüringen | 34,884 | 0.9× |
| Mecklenburg-Vorpommern | 31,392 | 1.08× |
| Saarland | 16,584 | 0.88× |
| Bremen | 13,038 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haftbefehl | 19.49× | Music & Radio |
| German hip hop | 14.46× | Music & Radio |
| CHECK24 | 3.12× | Business & Career |
| FIFA World Cup | 2.36× | Sports |
| Tipico | 3.56× | Games |
| Borussia Dortmund | 1.59× | Sports |
| UEFA Champions League | 2.2× | Sports |
| Bundesliga | 1.96× | Sports |
| SV Werder Bremen | 2.35× | Sports |
| Lieferando.de | 2.33× | Food & Beverages |
| Spiegel Online | 2.03× | News |
| Nike | 2.63× | Fashion & Accessoires |
| House music | 2.4× | Music & Radio |
| Spotify | 1.84× | Internet & Social Media |
| Burger King | 2.19× | Food & Beverages |
| Real Madrid C.F. | 2.12× | Sports |
| Alternative hip hop | 3.29× | Music & Radio |
| Deutschrap | 3.3× | Music & Radio |
| Shindy | 14.83× | Music & Radio |
| Xatar | 12× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.41 |
| Career Orientation | POWER | 1.26 |
| Social Media Usage | JOY | 1.2 |
| Individualism | JOY | 1.16 |
| Early Adopter Mentality | POWER | 1.12 |
| Urban Lifestyle | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.6% |
| United States | 10.6% |
| Brazil | 3.7% |
See Bushido audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Bushido have in Germany?
Bushido has an estimated audience of 1,527,358 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bushido fans?
50.2% of Bushido fans are female, 49.8% are male, with an average age of 29.6 years.
Which brands do Bushido fans like most?
Bushido fans show strongest brand affinity for Haftbefehl (19.49×), German hip hop (14.46×), and CHECK24 (3.12×) over the country average.
Where do Bushido fans live in Germany?
Bushido fans in Germany are most concentrated in Nordrhein-Westfalen (reach 382,104), Bayern (reach 226,621), and Baden-Württemberg (reach 222,204). These three regions account for the largest share of the active audience.
What other brands do Bushido fans also like?
Beyond Bushido itself, the audience over-indexes on German hip hop (14.46×), CHECK24 (3.12×), FIFA World Cup (2.36×), and Tipico (3.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bushido. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.