Sido Audience in Germany
Sido has an estimated audience of 1,548,218 people in Germany. 51.9% are female, 48.1% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, Home Office, Gil Ofarim, Combat sport.
The average Sido fan in Germany is 30.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, Home Office, with strongest over-indexing on Progressive rock (9.05× the country average). Demographically, the Sido audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Sido fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 30.1 |
| Estimated audience size | 1,548,218 |
Audience persona
The typical Sido fan in Germany is balanced, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 304,609 | 0.9× |
| Bayern | 226,242 | 0.91× |
| Baden-Württemberg | 194,543 | 0.92× |
| Niedersachsen | 157,832 | 1.05× |
| Hessen | 102,851 | 0.87× |
| Sachsen | 88,726 | 1.17× |
| Berlin | 83,005 | 1.2× |
| Rheinland-Pfalz | 68,617 | 0.88× |
| Brandenburg | 60,058 | 1.25× |
| Schleswig-Holstein | 52,344 | 0.94× |
| Sachsen-Anhalt | 42,198 | 1.05× |
| Thüringen | 38,641 | 0.98× |
| Hamburg | 35,479 | 1.01× |
| Mecklenburg-Vorpommern | 33,226 | 1.12× |
| Saarland | 16,945 | 0.89× |
| Bremen | 11,177 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 9.05× | Music & Radio |
| Home construction | 1.66× | Home & Garden |
| Home Office | 1.79× | Business & Career |
| Gil Ofarim | 1.65× | Music & Radio |
| Combat sport | 1.77× | Sports |
| Hatten | 6.9× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 5.85× | Music & Radio |
| Mohamed Salah | 3.94× | Sports |
| Fantasy Earth: Zero | 6.13× | Games |
| Racing | 1.57× | Cars & Mobility |
| Magazine (band) | 4.23× | Music & Radio |
| 3D printing | 1.86× | Technology & Electronics |
| N'Golo Kanté | 4.61× | Sports |
| Handmade Gifts | 1.68× | Kids & Family |
| Time (magazine) | 1.55× | News |
| Staycation | 2.57× | Home & Garden |
| Assassin's Creed II | 3.82× | Games |
| Carrie (novel) | 3.54× | Literature |
| Building insulation | 2.63× | Home & Garden |
| Bank account | 1.75× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.2 |
| Urban Lifestyle | OPEN | 1.08 |
| Individualism | JOY | 1.08 |
| Social Media Usage | JOY | 1.08 |
| Career Orientation | POWER | 1.05 |
| Sustainability | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 60.7% |
| Brazil | 11.7% |
| Austria | 4.5% |
See Sido audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Sido have in Germany?
Sido has an estimated audience of 1,548,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sido fans?
51.9% of Sido fans are female, 48.1% are male, with an average age of 30.1 years.
Which brands do Sido fans like most?
Sido fans show strongest brand affinity for Progressive rock (9.05×), Home construction (1.66×), and Home Office (1.79×) over the country average.
Where do Sido fans live in Germany?
Sido fans in Germany are most concentrated in Nordrhein-Westfalen (reach 304,609), Bayern (reach 226,242), and Baden-Württemberg (reach 194,543). These three regions account for the largest share of the active audience.
What other brands do Sido fans also like?
Beyond Sido itself, the audience over-indexes on Home construction (1.66×), Home Office (1.79×), Gil Ofarim (1.65×), and Combat sport (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sido. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.