Rascasse Audience Intelligence

Sido Audience in Germany

A data profile of the people who buy, follow and care about Sido in Germany — modelled from more than twelve digital signal sources. Sido has an estimated audience of 1,494,843 people in Germany.

#11among Hip hop in Germany#468among Person in Germany#404in Music & Radio

The average Sido fan in Germany is 30.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Music, Shopping and fashion, Family and relationships, with strongest over-indexing on Music (2.49× the country average).

Demographically, the Sido audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sido fan in Germany is balanced, around 30.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Music.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sido profile in Germany.

Audience size
1.5M
in Germany
Gender
51.9%♀
48.1% male
Age
30.1
average years
Country rank
#4472
Person in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sido fans

51.9% are female, 48.1% are male, average age 30.1.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Sido audience in Germany
MetricValue
Female51.9%
Male48.1%
Average age30.1
Estimated audience size1,494,843
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Sido audience in Germany
Age bracketShare%
16-1944%
20-2924%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

60.2%

of the worldwide Sido audience comes from Germany.

Worldwide audience distribution share by country for Sido
CountryShare
Germany60.2%
Brazil11.5%
Austria4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sido audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sido fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~60K1.24×
02Sachsen~90K1.23×
03Sachsen-Anhalt~50K1.17×
04Berlin~80K1.13×
05Mecklenburg-Vorpommern~30K1.13×
06Thüringen~40K1.06×
07Niedersachsen~200K1.01×
08Hamburg~30K0.97×
09Schleswig-Holstein~50K0.91×
10Baden-Württemberg~200K0.90×
11Saarland~20K0.90×
12Bremen~10K0.90×
13Nordrhein-Westfalen~300K0.88×
14Bayern~200K0.88×
15Rheinland-Pfalz~70K0.87×
16Hessen~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Sido, Germany
0.84×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sido audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sido audience
#·InterestCategoryAffinity×
01Sarah EngelsMovies & TV5.55×
02DeutschrapMusic & Radio4.01×
03Vintage clothingFashion & Accessoires3.41×
04Property finderHome & Garden3.32×
05Personal careHealth3.06×
06Drop shippingShopping3.06×
07FestivalMusic & Radio2.94×
08Architecture & DesignBusiness & Career2.87×
09MusicBusiness & Career2.49×
10Family and relationshipsKids & Family2.47×
11Shopping and fashionShopping2.36×
12MoviesMovies & TV2.24×
13ClothingFashion & Accessoires1.99×
14Arts and musicArts & Culture1.97×
15ShoppingShopping1.86×
16Consumer electronicsTechnology & Electronics1.73×
17BeautyBeauty & Wellness1.73×
18TikTokInternet & Social Media1.71×
19Fitness and wellnessSports1.68×
20GermanyTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sido audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sido audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.67×
IndulgenceJOY1.65×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sido audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
TraditionCONSERVATISM0.62×
CreativityOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sido have in Germany?

Sido has an estimated audience of 1,494,843 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sido fans?

51.9% of Sido fans are female, 48.1% are male, with an average age of 30.1 years.

03

Which brands do Sido fans like most?

Sido fans show strongest brand affinity for Music (2.49×), Shopping and fashion (2.36×), and Family and relationships (2.47×) over the country average.

04

Where do Sido fans live in Germany?

Sido fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sido fans also like?

Beyond Sido itself, the audience over-indexes on Shopping and fashion (2.36×), Family and relationships (2.47×), Movies (2.24×), and Sarah Engels (5.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Sido audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sido. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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