Vintage clothing Audience in Germany
Vintage clothing has an estimated audience of 6,157,651 people in Germany. 63.1% are female, 36.9% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports, Harry Potter, Sellpy, Vintage, Philadelphia (magazine).
The average Vintage clothing fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports, Harry Potter, Sellpy, with strongest over-indexing on Sports (1.56× the country average). Demographically, the Vintage clothing audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Vintage clothing fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 37.4 |
| Estimated audience size | 6,157,651 |
Audience persona
The typical Vintage clothing fan in Germany is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,207,953 | 0.9× |
| Bayern | 1,116,791 | 1.13× |
| Baden-Württemberg | 882,941 | 1.05× |
| Berlin | 793,722 | 2.88× |
| Niedersachsen | 502,039 | 0.84× |
| Hessen | 496,170 | 1.06× |
| Rheinland-Pfalz | 271,819 | 0.88× |
| Sachsen | 261,417 | 0.87× |
| Brandenburg | 180,174 | 0.94× |
| Hamburg | 169,319 | 1.22× |
| Schleswig-Holstein | 155,610 | 0.7× |
| Thüringen | 113,937 | 0.73× |
| Sachsen-Anhalt | 106,169 | 0.67× |
| Mecklenburg-Vorpommern | 77,595 | 0.66× |
| Bremen | 46,188 | 0.88× |
| Saarland | 45,759 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.56× | Sports |
| Harry Potter | 1.7× | Movies & TV |
| Sellpy | 4.84× | Fashion & Accessoires |
| Vintage | 4.27× | Fashion & Accessoires |
| Philadelphia (magazine) | 15.2× | News |
| Vinted | 3.96× | Fashion & Accessoires |
| COS | 3.27× | Shopping |
| Sustainable fashion | 3.23× | Fashion & Accessoires |
| H&M | 1.51× | Shopping |
| Self-awareness | 2.03× | Health |
| Home Interior Design | 2.22× | Home & Garden |
| Self-love | 1.85× | Health |
| Zara | 2.03× | Shopping |
| Kitten | 2.06× | Pets & Animals |
| Etsy | 2.13× | Fashion & Accessoires |
| Stranger Things | 1.88× | Movies & TV |
| Second-hand shop | 4.13× | Shopping |
| Charity shop | 3.57× | Fashion & Accessoires |
| Healthy habits | 1.88× | Health |
| Bershka | 2.78× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.78 |
| Creativity | OPEN | 1.55 |
| Sports Activity | POWER | 1.36 |
| Design Affinity | PREMIUM | 1.33 |
| Individualism | JOY | 1.31 |
| Early Adopter Mentality | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 12.4% |
| China | 11.1% |
See Vintage clothing audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vintage clothing have in Germany?
Vintage clothing has an estimated audience of 6,157,651 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vintage clothing fans?
63.1% of Vintage clothing fans are female, 36.9% are male, with an average age of 37.4 years.
Which brands do Vintage clothing fans like most?
Vintage clothing fans show strongest brand affinity for Sports (1.56×), Harry Potter (1.7×), and Sellpy (4.84×) over the country average.
Where do Vintage clothing fans live in Germany?
Vintage clothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,207,953), Bayern (reach 1,116,791), and Baden-Württemberg (reach 882,941). These three regions account for the largest share of the active audience.
What other brands do Vintage clothing fans also like?
Beyond Vintage clothing itself, the audience over-indexes on Harry Potter (1.7×), Sellpy (4.84×), Vintage (4.27×), and Philadelphia (magazine) (15.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vintage clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.