Vintage clothing Audience in Italy
Vintage clothing has an estimated audience of 9,178,796 people in Italy. 64.5% are female, 35.5% are male, average age 39.8. Top regions: Lombardy, Lazio, Tuscany. Top brand affinities: Vintage, Vinted, Retro style, Linens, Suit (clothing).
The average Vintage clothing fan in Italy is 39.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Tuscany. Top brand affinities include Vintage, Vinted, Retro style, with strongest over-indexing on Vintage (1.88× the country average). Demographically, the Vintage clothing audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Vintage clothing fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 39.8 |
| Estimated audience size | 9,178,796 |
Audience persona
The typical Vintage clothing fan in Italy is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Vintage.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,971,511 | 1.22× |
| Lazio | 1,922,387 | 1.71× |
| Tuscany | 1,436,655 | 2.36× |
| Campania | 1,376,980 | 1.34× |
| Veneto | 932,885 | 1.29× |
| Sicilia | 778,583 | 0.98× |
| Emilia-Romagna | 754,038 | 1.01× |
| Piedmont | 572,943 | 0.84× |
| Puglia | 477,174 | 0.75× |
| Liguria | 217,525 | 0.84× |
| Friuli-Venezia Giulia | 192,161 | 1.11× |
| Sardinia | 191,071 | 0.74× |
| Trentino-Alto Adige/Südtirol | 168,503 | 0.97× |
| Marche | 134,178 | 0.59× |
| Umbria | 107,484 | 0.72× |
| Abruzzo | 102,740 | 0.51× |
| Calabria | 97,056 | 0.35× |
| Basilicata | 55,180 | 0.66× |
| Molise | 39,767 | 0.91× |
| Aosta Valley | 25,794 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vintage | 1.88× | Fashion & Accessoires |
| Vinted | 1.85× | Fashion & Accessoires |
| Retro style | 1.59× | Fashion & Accessoires |
| Linens | 1.68× | Home & Garden |
| Suit (clothing) | 1.74× | Fashion & Accessoires |
| Tablecloth | 2.04× | Home & Garden |
| Gown | 1.57× | Fashion & Accessoires |
| Sewing machine | 1.62× | Home & Garden |
| Textile industry | 1.69× | Fashion & Accessoires |
| Boho-chic | 1.61× | Fashion & Accessoires |
| Charity shop | 1.72× | Fashion & Accessoires |
| Pattern (sewing) | 1.69× | Home & Garden |
| Porcelain | 1.5× | Home & Garden |
| Milan Fashion Week | 1.58× | Fashion & Accessoires |
| Linen | 1.53× | Fashion & Accessoires |
| Bohemian style | 1.56× | Fashion & Accessoires |
| Antique car | 1.7× | Cars & Mobility |
| Ideal Home | 1.52× | Movies & TV |
| Cashmere wool | 1.53× | Fashion & Accessoires |
| Curtain | 1.6× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Luxury Orientation | PREMIUM | 1.23 |
| Extroversion | THRILL | 1.2 |
| DIY Mentality | THRILL | 1.17 |
| Design Affinity | PREMIUM | 1.15 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 12.4% |
| China | 11.1% |
See Vintage clothing audiences in other countries
- Vintage clothing — Germany
- Vintage clothing — United States
- Vintage clothing — United Kingdom
- Vintage clothing — France
- Vintage clothing — Spain
- Vintage clothing — Brazil
- Vintage clothing — Japan
- Vintage clothing — South Korea
- Vintage clothing — India
- Vintage clothing — Canada
- Vintage clothing — Mexico
More Fashion & Accessoires audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Vintage clothing have in Italy?
Vintage clothing has an estimated audience of 9,178,796 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Vintage clothing fans?
64.5% of Vintage clothing fans are female, 35.5% are male, with an average age of 39.8 years.
Which brands do Vintage clothing fans like most?
Vintage clothing fans show strongest brand affinity for Vintage (1.88×), Vinted (1.85×), and Retro style (1.59×) over the country average.
Where do Vintage clothing fans live in Italy?
Vintage clothing fans in Italy are most concentrated in Lombardy (reach 1,971,511), Lazio (reach 1,922,387), and Tuscany (reach 1,436,655). These three regions account for the largest share of the active audience.
What other brands do Vintage clothing fans also like?
Beyond Vintage clothing itself, the audience over-indexes on Vinted (1.85×), Retro style (1.59×), Linens (1.68×), and Suit (clothing) (1.74×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Vintage clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.