A data profile of the people who buy, follow and care about Vintage clothing in United Kingdom — modelled from more than twelve digital signal sources. Vintage clothing has an estimated audience of 8,434,756 people in United Kingdom.
The average Vintage clothing fan in United Kingdom is 40.7 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Greater London, North West.
Top brand affinities include Vintage, Retro style, Newcast, with strongest over-indexing on Vintage (4.18× the country average).
Demographically, the Vintage clothing audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vintage clothing fan in United Kingdom is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Vintage.
The key figures that characterise the Vintage clothing profile in United Kingdom.
66.3% are female, 33.7% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 40.7 |
| Estimated audience size | 8,434,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Vintage clothing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 12.4% |
| China | 11.1% |
Where the Vintage clothing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~700K | 1.40× | |
| 02 | South West | ~900K | 1.23× | |
| 03 | Scotland | ~900K | 1.15× | |
| 04 | North West | ~1M | 1.07× | |
| 05 | East Midlands | ~600K | 1.04× | |
| 06 | East of England | ~800K | 1.01× | |
| 07 | South East | ~1M | 0.99× | |
| 08 | Greater London | ~1M | 0.97× | |
| 09 | Northern Ireland | ~200K | 0.96× | |
| 10 | North East | ~300K | 0.78× | |
| 11 | Yorkshire and the Humber | ~500K | 0.70× | |
| 12 | West Midlands | ~200K | 0.68× |
The strongest cross-interests of the Vintage clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vintage | Fashion & Accessoires | 4.18× | ||
| 02 | Pattern (sewing) | Home & Garden | 3.48× | ||
| 03 | Bohemian style | Fashion & Accessoires | 3.07× | ||
| 04 | Boho-chic | Fashion & Accessoires | 2.72× | ||
| 05 | Urban Outfitters | Shopping | 2.65× | ||
| 06 | Retro style | Fashion & Accessoires | 2.51× | ||
| 07 | Art exhibition | Arts & Culture | 2.22× | ||
| 08 | Uniqlo | Shopping | 2.11× | ||
| 09 | Livemusic | Music & Radio | 2.03× | ||
| 10 | Modern art | Arts & Culture | 2.01× | ||
| 11 | Newcast | Business & Career | 1.99× | ||
| 12 | Landscape design | Business & Career | 1.96× | ||
| 13 | Etsy | Fashion & Accessoires | 1.90× | ||
| 14 | Contemporary art | Arts & Culture | 1.90× | ||
| 15 | Museum | Arts & Culture | 1.81× | ||
| 16 | Fine art | Business & Career | 1.80× | ||
| 17 | Waterstones | Literature | 1.69× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.59× | ||
| 19 | Fashion design | Business & Career | 1.58× | ||
| 20 | Handicraft | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.83× | |
| Sustainability | BALANCE | 1.76× | |
| Urban Lifestyle | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Patriotism | CONSERVATISM | 0.86× |
Vintage clothing has an estimated audience of 8,434,756 people in United Kingdom, concentrated in South East and Greater London.
66.3% of Vintage clothing fans are female, 33.7% are male, with an average age of 40.7 years.
Vintage clothing fans show strongest brand affinity for Vintage (4.18×), Retro style (2.51×), and Newcast (1.99×) over the country average.
Vintage clothing fans in United Kingdom are most concentrated in South East (reach ~1M), Greater London (reach ~1M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Vintage clothing itself, the audience over-indexes on Retro style (2.51×), Newcast (1.99×), Urban Outfitters (2.65×), and Handicraft (1.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vintage clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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