Vintage clothing Audience in United States

Vintage clothing logo

Vintage clothing has an estimated audience of 32,326,564 people in United States. 61.7% are female, 38.3% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Beauty, Euphoria, Vintage, Culture, Shoes.

The average Vintage clothing fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beauty, Euphoria, Vintage, with strongest over-indexing on Beauty (1.69× the country average). Demographically, the Vintage clothing audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Vintage clothing fans

Demographic split for Vintage clothing audience in United States
MetricValue
Female61.7%
Male38.3%
Average age36.1
Estimated audience size32,326,564

Audience persona

The typical Vintage clothing fan in United States is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Vintage clothing in United States
RegionReachAffinity
California4,520,4741.27×
Texas2,915,1321.05×
New York2,644,7311.46×
Florida1,992,5180.91×
Pennsylvania1,091,6511×
Illinois1,088,9121.01×
North Carolina1,044,5671.07×
Georgia963,3880.97×
Ohio930,8200.93×
New Jersey796,0450.97×
Virginia768,7240.98×
Michigan741,2980.88×
Washington698,8981.08×
Tennessee696,7701.07×
Arizona689,2051.04×
Indiana638,5511.08×
Massachusetts623,2680.98×
Colorado578,7151.14×
Missouri533,6691.02×
South Carolina514,5901.06×
Maryland512,5570.92×
Oregon501,3931.35×
Kentucky461,7511.14×
Louisiana442,0241.06×
Minnesota441,7790.95×
Alabama431,9850.96×
Wisconsin422,8920.87×
Oklahoma419,3501.17×
Utah357,7221.24×
Connecticut316,5450.98×
Nevada275,4410.88×
Arkansas272,2481.02×
Kansas246,6820.97×
Mississippi244,4380.92×
Iowa230,0710.86×
Hawaii159,9481.15×
Idaho155,6180.96×
Nebraska150,4240.93×
West Virginia148,4670.99×
New Mexico141,0780.87×
Maine117,0361.01×
Washington, District of Columbia113,9121.17×
New Hampshire109,3240.86×
Montana87,2170.97×
Rhode Island84,8600.82×
Delaware73,8670.83×
Vermont57,7571.02×
Alaska56,1980.81×
South Dakota55,6810.75×
North Dakota44,5850.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vintage clothing audience
BrandAffinityCategory
Beauty1.69×Beauty & Wellness
Euphoria1.67×Movies & TV
Vintage4.33×Fashion & Accessoires
Culture1.59×Literature
Shoes1.67×Fashion & Accessoires
Rock music1.51×Music & Radio
Hobby Lobby1.85×Home & Garden
Books1.55×Literature
Lace wig2.62×Beauty & Wellness
Urban Outfitters3.04×Shopping
Beetlejuice2.17×Movies & TV
Harry Potter1.55×Movies & TV
Retro style2.45×Fashion & Accessoires
Women's clothing1.56×Fashion & Accessoires
Knitting2.68×Home & Garden
Handicraft1.64×Home & Garden
Self care1.89×Health
Livemusic2.19×Music & Radio
Old Navy1.57×Fashion & Accessoires
Etsy1.86×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vintage clothing audience
TraitClusterScore
SustainabilityBALANCE1.97
Design AffinityPREMIUM1.65
Early Adopter MentalityPOWER1.58
Luxury OrientationPREMIUM1.5
CreativityOPEN1.37
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Vintage clothing
CountryShare
United States20.3%
Japan12.4%
China11.1%

See Vintage clothing audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Vintage clothing have in United States?

Vintage clothing has an estimated audience of 32,326,564 people in United States, concentrated in California and Texas.

What is the gender split and age of Vintage clothing fans?

61.7% of Vintage clothing fans are female, 38.3% are male, with an average age of 36.1 years.

Which brands do Vintage clothing fans like most?

Vintage clothing fans show strongest brand affinity for Beauty (1.69×), Euphoria (1.67×), and Vintage (4.33×) over the country average.

Where do Vintage clothing fans live in United States?

Vintage clothing fans in United States are most concentrated in California (reach 4,520,474), Texas (reach 2,915,132), and New York (reach 2,644,731). These three regions account for the largest share of the active audience.

What other brands do Vintage clothing fans also like?

Beyond Vintage clothing itself, the audience over-indexes on Euphoria (1.67×), Vintage (4.33×), Culture (1.59×), and Shoes (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.