A data profile of the people who buy, follow and care about Vintage clothing in Spain — modelled from more than twelve digital signal sources. Vintage clothing has an estimated audience of 3,202,854 people in Spain.
The average Vintage clothing fan in Spain is 40.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Food and drink, Movies, Consumer electronics, with strongest over-indexing on Food and drink (1.61× the country average).
Demographically, the Vintage clothing audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Vintage clothing fan in Spain is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Food and drink.
The key figures that characterise the Vintage clothing profile in Spain.
68.9% are female, 31.1% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 40.7 |
| Estimated audience size | 3,202,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Vintage clothing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 12.4% |
| China | 11.1% |
Where the Vintage clothing audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1M | 1.95× | |
| 02 | Balearic Islands | ~100K | 1.34× | |
| 03 | Community of Madrid | ~700K | 1.23× | |
| 04 | Basque Autonomous Country | ~100K | 1.21× | |
| 05 | Comunidad Valenciana | ~400K | 1.18× | |
| 06 | Andalusia | ~600K | 1.03× | |
| 07 | La Rioja | ~20K | 1.03× | |
| 08 | Navarre | ~40K | 0.98× | |
| 09 | Galicia | ~100K | 0.96× | |
| 10 | Cantabria | ~40K | 0.96× | |
| 11 | Region of Murcia | ~100K | 0.95× | |
| 12 | Principality of Asturias | ~70K | 0.95× | |
| 13 | Extremadura | ~70K | 0.95× | |
| 14 | Canary Islands | ~200K | 0.94× | |
| 15 | Aragon | ~80K | 0.93× | |
| 16 | Castilla-La Mancha | ~100K | 0.90× | |
| 17 | Castile and León | ~100K | 0.87× |
The strongest cross-interests of the Vintage clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vintage | Fashion & Accessoires | 3.90× | ||
| 02 | Retro style | Fashion & Accessoires | 2.82× | ||
| 03 | Fashion show | Fashion & Accessoires | 2.70× | ||
| 04 | Streetwear | Fashion & Accessoires | 2.18× | ||
| 05 | Sewing | Home & Garden | 2.17× | ||
| 06 | Self-love | Health | 2.11× | ||
| 07 | Renovation | Home & Garden | 2.09× | ||
| 08 | Harry Potter | Movies & TV | 1.80× | ||
| 09 | Movies | Movies & TV | 1.66× | ||
| 10 | TikTok | Internet & Social Media | 1.66× | ||
| 11 | Home improvement | Home & Garden | 1.65× | ||
| 12 | Crafts | Home & Garden | 1.62× | ||
| 13 | Hair products | Beauty & Wellness | 1.62× | ||
| 14 | Food and drink | Food & Beverages | 1.61× | ||
| 15 | Barcelona | Travel & Leisure | 1.60× | ||
| 16 | Rock music | Music & Radio | 1.55× | ||
| 17 | Technology | Technology & Electronics | 1.55× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.54× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.53× | ||
| 20 | Architecture | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.78× | |
| Creativity | OPEN | 1.70× | |
| Extroversion | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Career Orientation | POWER | 0.89× |
Vintage clothing has an estimated audience of 3,202,854 people in Spain, concentrated in Catalonia and Community of Madrid.
68.9% of Vintage clothing fans are female, 31.1% are male, with an average age of 40.7 years.
Vintage clothing fans show strongest brand affinity for Food and drink (1.61×), Movies (1.66×), and Consumer electronics (1.54×) over the country average.
Vintage clothing fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~700K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Vintage clothing itself, the audience over-indexes on Movies (1.66×), Consumer electronics (1.54×), TikTok (1.66×), and Barcelona (1.6×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Vintage clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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