Rock music Audience in Spain
Rock music has an estimated audience of 13,310,073 people in Spain. 52.5% are female, 47.5% are male, average age 43.4. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Ana de Armas, Longchamp, Hugh Grant, Vera Wang, The Residents.
The average Rock music fan in Spain is 43.4 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Ana de Armas, Longchamp, Hugh Grant, with strongest over-indexing on Ana de Armas (1.66× the country average). Demographically, the Rock music audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock music fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.4 |
| Estimated audience size | 13,310,073 |
Audience persona
The typical Rock music fan in Spain is balanced, around 43.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ana de Armas.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,969,204 | 1.23× |
| Andalusia | 1,802,273 | 0.69× |
| Community of Madrid | 1,484,339 | 0.66× |
| Basque Autonomous Country | 1,350,000 | 3.6× |
| Comunidad Valenciana | 1,209,242 | 0.81× |
| Canary Islands | 757,589 | 1.14× |
| Galicia | 530,467 | 0.85× |
| Balearic Islands | 363,992 | 0.97× |
| Castile and León | 277,373 | 0.48× |
| Region of Murcia | 250,559 | 0.55× |
| Castilla-La Mancha | 223,253 | 0.41× |
| Aragon | 218,673 | 0.62× |
| Extremadura | 204,971 | 0.71× |
| Principality of Asturias | 170,377 | 0.54× |
| La Rioja | 164,018 | 1.89× |
| Navarre | 153,915 | 0.92× |
| Cantabria | 151,875 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ana de Armas | 1.66× | Movies & TV |
| Longchamp | 1.68× | Fashion & Accessoires |
| Hugh Grant | 1.56× | Movies & TV |
| Vera Wang | 1.81× | Fashion & Accessoires |
| The Residents | 1.67× | Music & Radio |
| Tory Burch | 1.67× | Fashion & Accessoires |
| Jessica Biel | 1.62× | Movies & TV |
| Hugo Silva | 1.57× | Movies & TV |
| Sanofi | 1.61× | Health |
| Zodiac (film) | 1.65× | Movies & TV |
| Dickies | 1.68× | Fashion & Accessoires |
| Wuhan | 1.9× | Travel & Leisure |
| Winston Churchill | 1.72× | Politics & Society |
| Brain teaser | 1.64× | Business & Career |
| Universal health care | 1.53× | Health |
| Luxury Boutique | 1.54× | Shopping |
| Polymerase chain reaction | 1.58× | Health |
| Marni (clothing) | 1.78× | Fashion & Accessoires |
| hannah montana | 1.56× | Movies & TV |
| Civil War (comics) | 1.53× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.21 |
| Sustainability | BALANCE | 1.1 |
| Social Media Usage | JOY | 1.07 |
| Mindfulness | BALANCE | 1.06 |
| Extroversion | THRILL | 1.03 |
| Need for Security | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
See Rock music audiences in other countries
More Musical genre audiences in Spain
- Pop music (13,046,268)
- Hip hop music (9,224,222)
- Popular music (8,392,300)
- Rhythm and blues music (8,387,069)
- Classical music (7,910,536)
Frequently asked questions
How many fans does Rock music have in Spain?
Rock music has an estimated audience of 13,310,073 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Rock music fans?
52.5% of Rock music fans are female, 47.5% are male, with an average age of 43.4 years.
Which brands do Rock music fans like most?
Rock music fans show strongest brand affinity for Ana de Armas (1.66×), Longchamp (1.68×), and Hugh Grant (1.56×) over the country average.
Where do Rock music fans live in Spain?
Rock music fans in Spain are most concentrated in Catalonia (reach 2,969,204), Andalusia (reach 1,802,273), and Community of Madrid (reach 1,484,339). These three regions account for the largest share of the active audience.
What other brands do Rock music fans also like?
Beyond Rock music itself, the audience over-indexes on Longchamp (1.68×), Hugh Grant (1.56×), Vera Wang (1.81×), and The Residents (1.67×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.