A data profile of the people who buy, follow and care about Rock music in Spain — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 13,310,073 people in Spain.
The average Rock music fan in Spain is 43.4 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Ana de Armas, Longchamp, Vera Wang, with strongest over-indexing on Ana de Armas (1.66× the country average).
Demographically, the Rock music audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Rock music fan in Spain is balanced, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Ana de Armas.
The key figures that characterise the Rock music profile in Spain.
52.5% are female, 47.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.4 |
| Estimated audience size | 13,310,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Rock music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
Where the Rock music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~1.5M | 2.79× | |
| 02 | Catalonia | ~3M | 1.17× | |
| 03 | La Rioja | ~100K | 1.10× | |
| 04 | Canary Islands | ~700K | 1.05× | |
| 05 | Balearic Islands | ~400K | 0.99× | |
| 06 | Cantabria | ~200K | 0.99× | |
| 07 | Navarre | ~200K | 0.99× | |
| 08 | Extremadura | ~300K | 0.97× | |
| 09 | Galicia | ~600K | 0.95× | |
| 10 | Aragon | ~300K | 0.95× | |
| 11 | Principality of Asturias | ~300K | 0.95× | |
| 12 | Region of Murcia | ~400K | 0.94× | |
| 13 | Castilla-La Mancha | ~500K | 0.92× | |
| 14 | Castile and León | ~500K | 0.91× | |
| 15 | Comunidad Valenciana | ~1.5M | 0.90× | |
| 16 | Andalusia | ~2M | 0.82× | |
| 17 | Community of Madrid | ~2M | 0.79× |
The strongest cross-interests of the Rock music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wuhan | Travel & Leisure | 1.90× | ||
| 02 | Vera Wang | Fashion & Accessoires | 1.81× | ||
| 03 | Marni (clothing) | Fashion & Accessoires | 1.78× | ||
| 04 | Winston Churchill | Politics & Society | 1.72× | ||
| 05 | Longchamp | Fashion & Accessoires | 1.68× | ||
| 06 | Dickies | Fashion & Accessoires | 1.68× | ||
| 07 | Tory Burch | Fashion & Accessoires | 1.67× | ||
| 08 | The Residents | Music & Radio | 1.67× | ||
| 09 | Ana de Armas | Movies & TV | 1.66× | ||
| 10 | Zodiac (film) | Movies & TV | 1.65× | ||
| 11 | Brain teaser | Business & Career | 1.64× | ||
| 12 | Jessica Biel | Movies & TV | 1.62× | ||
| 13 | Sanofi | Health | 1.61× | ||
| 14 | Polymerase chain reaction | Health | 1.58× | ||
| 15 | Hugo Silva | Movies & TV | 1.57× | ||
| 16 | Hugh Grant | Movies & TV | 1.56× | ||
| 17 | hannah montana | Movies & TV | 1.56× | ||
| 18 | Luxury Boutique | Shopping | 1.54× | ||
| 19 | Universal health care | Health | 1.53× | ||
| 20 | Civil War (comics) | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.00× | |
| Indulgence | JOY | 0.93× | |
| Need for Security | CONSERVATISM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.64× | |
| Tradition | CONSERVATISM | 0.67× | |
| Urban Lifestyle | OPEN | 0.68× |
Rock music has an estimated audience of 13,310,073 people in Spain, concentrated in Catalonia and Andalusia.
52.5% of Rock music fans are female, 47.5% are male, with an average age of 43.4 years.
Rock music fans show strongest brand affinity for Ana de Armas (1.66×), Longchamp (1.68×), and Vera Wang (1.81×) over the country average.
Rock music fans in Spain are most concentrated in Catalonia (reach ~3M), Andalusia (reach ~2M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Rock music itself, the audience over-indexes on Longchamp (1.68×), Vera Wang (1.81×), Tory Burch (1.67×), and Hugo Silva (1.57×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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