Popular music Audience in Spain
Popular music has an estimated audience of 8,392,300 people in Spain. 51.5% are female, 48.5% are male, average age 40.0. Top brand affinities: Singer-songwriter, Sports nutrition, Livemusic, Iberia (airline), Oncology.
Top brand affinities include Singer-songwriter, Sports nutrition, Livemusic, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Popular music audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Tradition.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Popular music fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 40.0 |
| Estimated audience size | 8,392,300 |
Audience persona
The typical Popular music fan in Spain is balanced, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Livemusic | 3.86× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Oncology | 5.64× | Health |
| TripAdvisor | 2.51× | Travel & Leisure |
| Aldi | 1.93× | Shopping |
| 1.54× | Internet & Social Media | |
| Piano | 2.84× | Music & Radio |
| Local food | 2.18× | Food & Beverages |
| Wedding dress | 2.61× | Fashion & Accessoires |
| Mexico | 1.5× | Travel & Leisure |
| Violin | 3.07× | Music & Radio |
| Google Maps | 1.62× | Internet & Social Media |
| Dentistry | 2.57× | Business & Career |
| Manchester City F.C. | 2.18× | Sports |
| Millie Bobby Brown | 2.65× | Movies & TV |
| YouTube Music | 2.56× | Internet & Social Media |
| Crunchyroll | 3.55× | Games |
| CAC 40 | 1.65× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.11 |
| Tradition | CONSERVATISM | 1.07 |
| LGBTQ+ Identity | OPEN | 1.05 |
| Community Orientation | OPEN | 1.01 |
| Mindfulness | BALANCE | 0.95 |
| Social Media Usage | JOY | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
See Popular music audiences in other countries
More Musical genre audiences in Spain
- Rock music (13,310,073)
- Pop music (13,046,268)
- Hip hop music (9,224,222)
- Rhythm and blues music (8,387,069)
- Classical music (7,910,536)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.