A data profile of the people who buy, follow and care about Popular music in Spain — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 8,392,300 people in Spain.
Popular music has an estimated audience of 8,392,300 people in Spain. 51.5% are female, 48.5% are male, average age 40.0. Top brand affinities: Iberia (airline), WhatsApp, Volunteering, Internet celebrity, Rayo Vallecano.
Top brand affinities include Iberia (airline), WhatsApp, Volunteering, with strongest over-indexing on Iberia (airline) (1.94× the country average).
Demographically, the Popular music audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Popular music fan in Spain is balanced, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Popular music profile in Spain.
51.5% are female, 48.5% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 40.0 |
| Estimated audience size | 8,392,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Popular music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
The strongest cross-interests of the Popular music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berlin Wall | Travel & Leisure | 4.14× | ||
| 02 | Forex Online Trading | Business & Career | 3.58× | ||
| 03 | Satire | Literature | 3.26× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 3.19× | ||
| 05 | Internet celebrity | Internet & Social Media | 2.72× | ||
| 06 | Violin | Music & Radio | 2.64× | ||
| 07 | Volunteering | Politics & Society | 2.54× | ||
| 08 | Piano | Music & Radio | 2.49× | ||
| 09 | Betfair | Games | 2.46× | ||
| 10 | YouTube Music | Internet & Social Media | 2.15× | ||
| 11 | Badoo | Internet & Social Media | 1.99× | ||
| 12 | Local food | Food & Beverages | 1.95× | ||
| 13 | Iberia (airline) | Travel & Leisure | 1.94× | ||
| 14 | Real property | Home & Garden | 1.88× | ||
| 15 | Internet & Social Media | 1.85× | |||
| 16 | Refrigerator | Home & Garden | 1.76× | ||
| 17 | Distilled beverage | Food & Beverages | 1.74× | ||
| 18 | Mango | Shopping | 1.64× | ||
| 19 | Music festivals | Music & Radio | 1.62× | ||
| 20 | Folklore | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.24× | |
| Community Orientation | OPEN | 1.15× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.83× | |
| Quality Awareness | PREMIUM | 0.87× | |
| Patriotism | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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