A data profile of the people who buy, follow and care about Internet celebrity in Spain — modelled from more than twelve digital signal sources. Internet celebrity has an estimated audience of 3,079,712 people in Spain.
The average Internet celebrity fan in Spain is 46.0 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include DIRECTV Sports, Kate Moss, Creative Commons, with strongest over-indexing on DIRECTV Sports (3.88× the country average).
Demographically, the Internet celebrity audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Internet celebrity fan in Spain is more female, around 46.0 years old, with strong Individualism tendencies and a notable affinity for DIRECTV Sports.
The key figures that characterise the Internet celebrity profile in Spain.
61.3% are female, 38.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 46.0 |
| Estimated audience size | 3,079,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Internet celebrity audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 10.4% |
| Mexico | 4.1% |
Where the Internet celebrity audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~50K | 1.21× | |
| 02 | Principality of Asturias | ~80K | 1.09× | |
| 03 | Region of Murcia | ~100K | 1.05× | |
| 04 | Aragon | ~90K | 1.05× | |
| 05 | Balearic Islands | ~90K | 1.02× | |
| 06 | Castilla-La Mancha | ~100K | 1.01× | |
| 07 | Castile and León | ~100K | 0.99× | |
| 08 | Canary Islands | ~100K | 0.97× | |
| 09 | Galicia | ~100K | 0.96× | |
| 10 | Basque Autonomous Country | ~100K | 0.96× | |
| 11 | Comunidad Valenciana | ~300K | 0.93× | |
| 12 | Andalusia | ~600K | 0.92× | |
| 13 | Catalonia | ~500K | 0.91× | |
| 14 | Community of Madrid | ~500K | 0.91× |
The strongest cross-interests of the Internet celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Real Housewives | Movies & TV | 52.00× | ||
| 02 | Kate Moss | Fashion & Accessoires | 26.06× | ||
| 03 | Kris Jenner | Movies & TV | 15.76× | ||
| 04 | Kourtney Kardashian | Movies & TV | 12.32× | ||
| 05 | Katy Perry | Music & Radio | 8.21× | ||
| 06 | Miley Cyrus | Music & Radio | 7.53× | ||
| 07 | Creative Commons | Technology & Electronics | 7.12× | ||
| 08 | DIRECTV Sports | Movies & TV | 3.88× | ||
| 09 | Jacob Elordi | Movies & TV | 3.65× | ||
| 10 | Rhythm and blues music | Music & Radio | 2.72× | ||
| 11 | Popular music | Music & Radio | 2.72× | ||
| 12 | Transport | Cars & Mobility | 2.65× | ||
| 13 | Comedy movies | Movies & TV | 2.61× | ||
| 14 | Humour | Literature | 2.39× | ||
| 15 | Education | Business & Career | 2.17× | ||
| 16 | TikTok | Internet & Social Media | 2.10× | ||
| 17 | Pets | Pets & Animals | 1.90× | ||
| 18 | Food and drink | Food & Beverages | 1.75× | ||
| 19 | Movies | Movies & TV | 1.66× | ||
| 20 | Beauty | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.84× | |
| Early Adopter Mentality | POWER | 2.05× | |
| Extroversion | THRILL | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.94× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| DIY Mentality | THRILL | 0.97× |
Internet celebrity has an estimated audience of 3,079,712 people in Spain, concentrated in Andalusia and Catalonia.
61.3% of Internet celebrity fans are female, 38.7% are male, with an average age of 46.0 years.
Internet celebrity fans show strongest brand affinity for DIRECTV Sports (3.88×), Kate Moss (26.06×), and Creative Commons (7.12×) over the country average.
Internet celebrity fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Internet celebrity itself, the audience over-indexes on Kate Moss (26.06×), Creative Commons (7.12×), Kris Jenner (15.76×), and Comedy movies (2.61×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Internet celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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