A data profile of the people who buy, follow and care about Internet celebrity in Mexico — modelled from more than twelve digital signal sources. Internet celebrity has an estimated audience of 4,507,641 people in Mexico.
Internet celebrity has an estimated audience of 4,507,641 people in Mexico. 53.0% are female, 47.0% are male, average age 33.3. Top brand affinities: Movies, Arts and music, Food, Ado, Rudy Mancuso.
Top brand affinities include Movies, Arts and music, Food, with strongest over-indexing on Movies (1.95× the country average).
Demographically, the Internet celebrity audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Tradition, Career Orientation.
The typical Internet celebrity fan in Mexico is balanced, around 33.3 years old, with strong Tradition tendencies and a notable affinity for Movies.
The key figures that characterise the Internet celebrity profile in Mexico.
53.0% are female, 47.0% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 33.3 |
| Estimated audience size | 4,507,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Internet celebrity audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 10.4% |
| Mexico | 4.1% |
The strongest cross-interests of the Internet celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rudy Mancuso | Movies & TV | 24.54× | ||
| 02 | Chloe Ting | Sports | 12.78× | ||
| 03 | Pan (2015 film) | Movies & TV | 6.32× | ||
| 04 | MrBeast | Internet & Social Media | 4.99× | ||
| 05 | Dakota Fanning | Movies & TV | 4.60× | ||
| 06 | Monica Bellucci | Movies & TV | 4.50× | ||
| 07 | Sabrina Carpenter | Music & Radio | 3.02× | ||
| 08 | Dj AniMe | Music & Radio | 2.82× | ||
| 09 | Jacob Elordi | Movies & TV | 2.72× | ||
| 10 | Querétaro | Travel & Leisure | 2.09× | ||
| 11 | Instrumental | Music & Radio | 2.05× | ||
| 12 | Tijuana | Travel & Leisure | 2.02× | ||
| 13 | Movies | Movies & TV | 1.95× | ||
| 14 | Arts and music | Arts & Culture | 1.93× | ||
| 15 | Food | Food & Beverages | 1.93× | ||
| 16 | Liverpool | Travel & Leisure | 1.86× | ||
| 17 | Beauty | Beauty & Wellness | 1.72× | ||
| 18 | Ado | Music & Radio | 1.69× | ||
| 19 | Elektra (2005 film) | Movies & TV | 1.63× | ||
| 20 | Mexico | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.59× | |
| Career Orientation | POWER | 1.58× | |
| Mindfulness | BALANCE | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.02× | |
| Price Sensitivity | PREMIUM | 1.03× | |
| Creativity | OPEN | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Internet celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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