Querétaro Audience in Mexico
Querétaro has an estimated audience of 5,776,043 people in Mexico. 50.2% are female, 49.8% are male, average age 34.3. Top regions: Distrito Federal, State of Mexico, Guanajuato. Top brand affinities: Office 365, Google Drive, Twilight (series), Karl Marx, Fox News Channel.
The average Querétaro fan in Mexico is 34.3 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Guanajuato. Top brand affinities include Office 365, Google Drive, Twilight (series), with strongest over-indexing on Office 365 (76.27× the country average). Demographically, the Querétaro audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Querétaro fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 34.3 |
| Estimated audience size | 5,776,043 |
Audience persona
The typical Querétaro fan in Mexico is balanced, around 34.3 years old, with strong Mindfulness tendencies and a notable affinity for Office 365.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,132,218 | 1.49× |
| State of Mexico | 1,122,040 | 1.41× |
| Guanajuato | 735,169 | 2.69× |
| Jalisco | 451,682 | 1.06× |
| Veracruz (state) | 374,605 | 1.1× |
| Puebla | 367,399 | 1.2× |
| Nuevo Leon | 281,512 | 0.81× |
| Michoacan de Ocampo | 254,963 | 1.28× |
| Hidalgo | 220,575 | 1.58× |
| Guerrero | 174,522 | 1.19× |
| Baja California | 142,748 | 0.59× |
| Chiapas | 137,760 | 0.8× |
| Coahuila de Zaragoza | 122,694 | 0.71× |
| Chihuahua | 119,958 | 0.6× |
| Morelos | 115,997 | 1.16× |
| Yucatan | 83,847 | 0.7× |
| Tlaxcala | 78,932 | 1.19× |
| Sinaloa | 71,103 | 0.46× |
| Aguascalientes | 65,338 | 0.89× |
| Zacatecas | 56,778 | 0.77× |
| Durango | 51,859 | 0.65× |
| Nayarit | 41,434 | 0.74× |
| Baja California Sur | 29,303 | 0.64× |
| Colima | 27,586 | 0.74× |
| Campeche | 23,930 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 76.27× | Technology & Electronics |
| Google Drive | 68.46× | Technology & Electronics |
| Twilight (series) | 55.12× | Movies & TV |
| Karl Marx | 92.17× | Literature |
| Fox News Channel | 118.49× | Movies & TV |
| Ayrton Senna | 82.88× | Sports |
| Tinder | 55.79× | Internet & Social Media |
| Ready Player One | 80.18× | Movies & TV |
| China Central Television | 51.72× | Movies & TV |
| Near field communication | 165.37× | Technology & Electronics |
| The Dubai Mall | 266.67× | Fashion & Accessoires |
| Pixel art | 173.15× | Arts & Culture |
| Eyeglass prescription | 160× | Health |
| Automated teller machine | 87.78× | Business & Career |
| Boomerang | 135.45× | Sports |
| Halloween costume | 106.75× | Kids & Family |
| Ketchup | 75.14× | Food & Beverages |
| Latte macchiato | 143.84× | Food & Beverages |
| Faro, Portugal | 149.91× | Travel & Leisure |
| Nutritionist | 39.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.67 |
| Risk Appetite | THRILL | 8.34 |
| Urban Lifestyle | OPEN | 2.47 |
| Need for Security | CONSERVATISM | 1.77 |
| Travelling | THRILL | 1.42 |
| Spirituality | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 54.6% |
| United States | 20.0% |
| Colombia | 3.6% |
See Querétaro audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Querétaro have in Mexico?
Querétaro has an estimated audience of 5,776,043 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Querétaro fans?
50.2% of Querétaro fans are female, 49.8% are male, with an average age of 34.3 years.
Which brands do Querétaro fans like most?
Querétaro fans show strongest brand affinity for Office 365 (76.27×), Google Drive (68.46×), and Twilight (series) (55.12×) over the country average.
Where do Querétaro fans live in Mexico?
Querétaro fans in Mexico are most concentrated in Distrito Federal (reach 1,132,218), State of Mexico (reach 1,122,040), and Guanajuato (reach 735,169). These three regions account for the largest share of the active audience.
What other brands do Querétaro fans also like?
Beyond Querétaro itself, the audience over-indexes on Google Drive (68.46×), Twilight (series) (55.12×), Karl Marx (92.17×), and Fox News Channel (118.49×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Querétaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.