Querétaro Audience in United States

Querétaro logo

Querétaro has an estimated audience of 2,119,303 people in United States. 43.1% are female, 56.9% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Kendra Scott, Progressive rock, Homie, Minnesota.

The average Querétaro fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Kendra Scott, Progressive rock, with strongest over-indexing on Nationality (8.8× the country average). Demographically, the Querétaro audience skews more male with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Querétaro fans

Demographic split for Querétaro audience in United States
MetricValue
Female43.1%
Male56.9%
Average age37.5
Estimated audience size2,119,303

Audience persona

The typical Querétaro fan in United States is more male, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Querétaro in United States
RegionReachAffinity
California460,8811.98×
Texas441,2632.42×
Florida130,3070.91×
Illinois106,5531.51×
New York103,7880.88×
Arizona75,7171.75×
North Carolina73,4221.15×
Georgia71,3561.09×
Washington62,5031.47×
Michigan56,6181.02×
Virginia48,8200.95×
Ohio48,7500.75×
Colorado48,1631.44×
Oregon44,3191.82×
Tennessee37,9270.89×
Pennsylvania36,4650.51×
New Jersey33,4190.62×
Maryland32,1600.88×
Indiana29,5110.76×
Massachusetts27,8110.67×
Wisconsin27,7930.87×
Utah27,1101.43×
Nevada26,2451.28×
South Carolina24,5580.77×
Minnesota24,1780.8×
Missouri23,5600.69×
Louisiana22,7790.83×
Oklahoma20,4420.87×
Kentucky19,6710.74×
Alabama18,1750.61×
Kansas17,9411.07×
New Mexico17,6691.66×
Arkansas16,7220.96×
Iowa11,7330.67×
Idaho11,5591.09×
Connecticut11,1270.52×
Nebraska10,1000.95×
Washington, District of Columbia8,4381.32×
Mississippi8,3660.48×
Hawaii5,7120.63×
New Hampshire5,3350.64×
West Virginia5,1800.52×
Alaska5,1691.14×
Montana4,5060.77×
Rhode Island4,4650.66×
Maine4,4620.59×
South Dakota4,4480.91×
North Dakota4,3300.99×
Wyoming4,1901.33×
Vermont4,0531.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Querétaro audience
BrandAffinityCategory
Nationality8.8×Politics & Society
Kendra Scott9.4×Fashion & Accessoires
Progressive rock5.54×Music & Radio
Homie20.09×Politics & Society
Minnesota1.99×Travel & Leisure
Personality6.42×Business & Career
jordy nelson15.33×Sports
Jordan Fisher7.92×Movies & TV
Hog Hunting3.17×Sports
Buying and Selling Real Estate7.29×Home & Garden
Schenectady County, New York21.35×Travel & Leisure
Kemper Amps21.23×Music & Radio
James Madison University9.6×Business & Career
TeachHUB2.86×Business & Career
Macha8.28×Food & Beverages
iZombie7.88×Movies & TV
HomeSense2.95×Home & Garden
Spinal muscular atrophy4.9×Health
Boystown15.6×Travel & Leisure
JTV (Indonesia)2.5×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Querétaro audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
SpiritualityBALANCE1.55
Social Media UsageJOY1.42
Urban LifestyleOPEN1.31
ExtroversionTHRILL1.21
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Querétaro
CountryShare
Mexico54.6%
United States20.0%
Colombia3.6%

See Querétaro audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Querétaro have in United States?

Querétaro has an estimated audience of 2,119,303 people in United States, concentrated in California and Texas.

What is the gender split and age of Querétaro fans?

43.1% of Querétaro fans are female, 56.9% are male, with an average age of 37.5 years.

Which brands do Querétaro fans like most?

Querétaro fans show strongest brand affinity for Nationality (8.8×), Kendra Scott (9.4×), and Progressive rock (5.54×) over the country average.

Where do Querétaro fans live in United States?

Querétaro fans in United States are most concentrated in California (reach 460,881), Texas (reach 441,263), and Florida (reach 130,307). These three regions account for the largest share of the active audience.

What other brands do Querétaro fans also like?

Beyond Querétaro itself, the audience over-indexes on Kendra Scott (9.4×), Progressive rock (5.54×), Homie (20.09×), and Minnesota (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Querétaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.