Cruz Azul Audience in United States

Cruz Azul logo

Cruz Azul has an estimated audience of 5,844,046 people in United States. 36.8% are female, 63.2% are male, average age 37.1. Top regions: California, Texas, Illinois. Top brand affinities: Liga MX, Club América, FIFA World Cup, C.D. Guadalajara, Tigres UANL.

The average Cruz Azul fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Liga MX, Club América, FIFA World Cup, with strongest over-indexing on Liga MX (21.26× the country average). Demographically, the Cruz Azul audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Cruz Azul fans

Demographic split for Cruz Azul audience in United States
MetricValue
Female36.8%
Male63.2%
Average age37.1
Estimated audience size5,844,046

Audience persona

The typical Cruz Azul fan in United States is more male, around 37.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Liga MX.

Top regions in United States

Top regions ranked by reach for Cruz Azul in United States
RegionReachAffinity
California2,718,8414.23×
Texas2,001,0803.98×
Illinois534,9822.75×
Florida292,9370.74×
New York262,6520.8×
Georgia260,6931.45×
North Carolina246,7361.4×
Arizona226,5831.9×
Washington179,6471.53×
Colorado152,2041.65×
Nevada133,3062.36×
New Jersey127,2200.86×
Indiana109,7431.03×
Tennessee109,1580.93×
Oregon97,1581.45×
Oklahoma96,1161.48×
Wisconsin84,2230.96×
Virginia83,3470.59×
Ohio81,9850.46×
Utah81,2711.55×
South Carolina80,2790.91×
Pennsylvania75,5440.38×
Alabama74,0720.91×
Michigan65,2260.43×
Maryland63,2170.63×
Kansas59,5961.29×
Arkansas58,9691.22×
Minnesota56,8990.68×
New Mexico55,2661.89×
Missouri51,9940.55×
Kentucky49,1830.67×
Louisiana47,3580.63×
Iowa34,3960.71×
Nebraska33,4501.14×
Idaho31,3671.07×
Massachusetts28,7530.25×
Connecticut26,3310.45×
Mississippi23,4160.49×
Delaware17,1551.06×
Washington, District of Columbia8,8100.5×
Wyoming7,6160.88×
Rhode Island5,8890.32×
South Dakota5,6060.42×
Hawaii5,4430.22×
West Virginia5,0670.19×
North Dakota4,0220.33×
Montana3,9730.25×
New Hampshire2,8010.12×
Maine2,1930.1×
Alaska1,7020.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruz Azul audience
BrandAffinityCategory
Liga MX21.26×Sports
Club América24.78×Sports
FIFA World Cup8.67×Sports
C.D. Guadalajara37.14×Sports
Tigres UANL34.83×Sports
Sinaloa21.01×Travel & Leisure
Culiacán26.42×Travel & Leisure
Mexico national football team19.88×Sports
Arequipa29.23×Travel & Leisure
Mexico City10.8×Travel & Leisure
Jalisco15.65×Travel & Leisure
Saúl Álvarez28.12×Sports
Guatemala8.46×Travel & Leisure
El Salvador12.16×Travel & Leisure
William Levy (actor)27.3×Movies & TV
Monterrey13×Travel & Leisure
Santos Laguna31.4×Sports
Puebla15.93×Travel & Leisure
Honduras11.36×Travel & Leisure
State of Mexico15.4×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruz Azul audience
TraitClusterScore
Urban LifestyleOPEN1.21
Need for SecurityCONSERVATISM1.18
Social Media UsageJOY1.17
Risk AppetiteTHRILL1.08
LGBTQ+ IdentityOPEN1.03
SpiritualityBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Cruz Azul
CountryShare
Mexico47.6%
United States31.7%
Brazil3.7%

See Cruz Azul audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Cruz Azul have in United States?

Cruz Azul has an estimated audience of 5,844,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Cruz Azul fans?

36.8% of Cruz Azul fans are female, 63.2% are male, with an average age of 37.1 years.

Which brands do Cruz Azul fans like most?

Cruz Azul fans show strongest brand affinity for Liga MX (21.26×), Club América (24.78×), and FIFA World Cup (8.67×) over the country average.

Where do Cruz Azul fans live in United States?

Cruz Azul fans in United States are most concentrated in California (reach 2,718,841), Texas (reach 2,001,080), and Illinois (reach 534,982). These three regions account for the largest share of the active audience.

What other brands do Cruz Azul fans also like?

Beyond Cruz Azul itself, the audience over-indexes on Club América (24.78×), FIFA World Cup (8.67×), C.D. Guadalajara (37.14×), and Tigres UANL (34.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruz Azul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.