Sinaloa Audience in United States

Sinaloa logo

Sinaloa has an estimated audience of 5,669,361 people in United States. 44.1% are female, 55.9% are male, average age 35.7. Top regions: California, Texas, Arizona. Top brand affinities: Kendra Scott, Governor of Michigan, Stamp collecting, Hipster, Google Home.

The average Sinaloa fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Kendra Scott, Governor of Michigan, Stamp collecting, with strongest over-indexing on Kendra Scott (6.24× the country average). Demographically, the Sinaloa audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Sinaloa fans

Demographic split for Sinaloa audience in United States
MetricValue
Female44.1%
Male55.9%
Average age35.7
Estimated audience size5,669,361

Audience persona

The typical Sinaloa fan in United States is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Sinaloa in United States
RegionReachAffinity
California2,102,6963.37×
Texas889,7111.83×
Arizona430,8173.72×
Florida290,3490.76×
New York247,7290.78×
Illinois216,4701.15×
Washington182,3021.6×
Georgia152,1160.87×
North Carolina146,4510.86×
Colorado137,2251.54×
Nevada117,7262.15×
Virginia109,0330.79×
Oregon101,8271.57×
New Jersey100,5440.7×
Pennsylvania98,8490.52×
Massachusetts90,9670.81×
Ohio84,6240.48×
Michigan84,0150.57×
Tennessee79,4870.7×
Utah79,2291.56×
Indiana70,8260.68×
Maryland68,5440.7×
Oklahoma68,1221.08×
New Mexico64,0022.25×
Minnesota63,7080.78×
Missouri62,9560.69×
Wisconsin60,4050.71×
South Carolina52,4850.62×
Louisiana51,5290.7×
Idaho48,0181.69×
Kansas45,5541.02×
Alabama44,2040.56×
Kentucky42,7520.6×
Connecticut38,9760.69×
Arkansas37,4970.8×
Iowa34,9030.75×
Nebraska31,8991.12×
Hawaii31,2111.28×
Mississippi22,5650.48×
Washington, District of Columbia19,5121.15×
New Hampshire12,9200.58×
Montana11,1920.71×
Rhode Island10,2360.57×
West Virginia9,7830.37×
Delaware9,3580.6×
Maine8,0990.4×
Alaska7,8910.65×
Wyoming7,6970.92×
South Dakota7,0200.54×
North Dakota6,4990.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sinaloa audience
BrandAffinityCategory
Kendra Scott6.24×Fashion & Accessoires
Governor of Michigan13.26×Politics & Society
Stamp collecting8.03×Home & Garden
Hipster15.18×Politics & Society
Google Home9.71×Technology & Electronics
Vocal harmony6.49×Music & Radio
Lahaina, Hawaii26.24×Travel & Leisure
Panama5.16×Travel & Leisure
Grinch5.6×Movies & TV
UK garage7.39×Music & Radio
Progressive rock2.74×Music & Radio
Nationality2.67×Politics & Society
Product design2.43×Business & Career
Hibachi9.7×Food & Beverages
Minnesota2.08×Travel & Leisure
Goop6.14×Internet & Social Media
Historic site4.82×Arts & Culture
Combat sport1.76×Sports
Wok6.58×Food & Beverages
Homie14.99×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sinaloa audience
TraitClusterScore
Risk AppetiteTHRILL1.51
ExtroversionTHRILL1.19
Social Media UsageJOY1.11
Need for SecurityCONSERVATISM1.1
Urban LifestyleOPEN1.09
LGBTQ+ IdentityOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Sinaloa
CountryShare
Mexico42.3%
United States33.1%
Colombia4.0%

See Sinaloa audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sinaloa have in United States?

Sinaloa has an estimated audience of 5,669,361 people in United States, concentrated in California and Texas.

What is the gender split and age of Sinaloa fans?

44.1% of Sinaloa fans are female, 55.9% are male, with an average age of 35.7 years.

Which brands do Sinaloa fans like most?

Sinaloa fans show strongest brand affinity for Kendra Scott (6.24×), Governor of Michigan (13.26×), and Stamp collecting (8.03×) over the country average.

Where do Sinaloa fans live in United States?

Sinaloa fans in United States are most concentrated in California (reach 2,102,696), Texas (reach 889,711), and Arizona (reach 430,817). These three regions account for the largest share of the active audience.

What other brands do Sinaloa fans also like?

Beyond Sinaloa itself, the audience over-indexes on Governor of Michigan (13.26×), Stamp collecting (8.03×), Hipster (15.18×), and Google Home (9.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sinaloa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.