Rascasse Audience Intelligence

El Señor de los Cielos Audience in United States

A data profile of the people who buy, follow and care about El Señor de los Cielos in United States — modelled from more than twelve digital signal sources. El Señor de los Cielos has an estimated audience of 1,875,030 people in United States.

#254among TV series in United States#932among Movie / TV Show / Series in United States#2372in Movies & TV

The average El Señor de los Cielos fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Liga MX, FIFA World Cup, Club América, with strongest over-indexing on Liga MX (15.49× the country average).

Demographically, the El Señor de los Cielos audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical El Señor de los Cielos fan in United States is balanced, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Liga MX.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El Señor de los Cielos profile in United States.

Audience size
1.9M
in United States
Gender
47.3%♀
52.7% male
Age
38.7
average years
Country rank
#14992
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of El Señor de los Cielos viewers

47.3% are female, 52.7% are male, average age 38.7.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for El Señor de los Cielos audience in United States
MetricValue
Female47.3%
Male52.7%
Average age38.7
Estimated audience size1,875,030
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the El Señor de los Cielos audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3926%
40-4922%
50+14%
Fig. 04

Worldwide distribution

40.7%

of the worldwide El Señor de los Cielos audience comes from United States.

Worldwide audience distribution share by country for El Señor de los Cielos
CountryShare
United States40.7%
Mexico23.1%
Colombia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El Señor de los Cielos audience in United States is strongest.

Fig. 05

Top regions by affinity

El Señor de los Cielos fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K3.49×
02California~600K2.96×
03Arizona~90K2.49×
04New Mexico~20K2.34×
05Nevada~30K2.01×
06Illinois~100K1.74×
07Florida~200K1.64×
08Utah~20K1.37×
09Colorado~40K1.34×
10New Jersey~60K1.26×
11Kansas~20K1.26×
12Oklahoma~20K1.21×
13Oregon~20K1.20×
14Nebraska~10K1.19×
15New York~100K1.16×
16North Carolina~60K1.16×
17Georgia~60K1.12×
18Washington~40K1.12×
19Arkansas~20K1.07×
20Maryland~30K1.05×
21Idaho~9K1.02×
22Connecticut~20K1.00×
23Rhode Island~5K0.95×
24Alabama~20K0.91×
25Indiana~30K0.89×
26Tennessee~30K0.88×
27Delaware~4K0.88×
28South Carolina~20K0.81×
29Iowa~10K0.81×
30Virginia~30K0.80×
31Vermont~3K0.80×
32Louisiana~20K0.79×
33Wisconsin~20K0.77×
34Washington, District of Columbia~4K0.75×
35Massachusetts~30K0.74×
36Alaska~3K0.74×
37North Dakota~3K0.73×
38South Dakota~3K0.71×
39Minnesota~20K0.69×
40Montana~3K0.69×
41Maine~4K0.68×
42Kentucky~20K0.67×
43Mississippi~10K0.66×
44West Virginia~5K0.64×
45Pennsylvania~40K0.61×
46New Hampshire~4K0.61×
47Hawaii~5K0.60×
48Missouri~20K0.55×
49Michigan~20K0.46×
50Ohio~20K0.43×
Fig. 06

Affinity by region

Affinity by region — El Señor de los Cielos, United States
0.43×1.00×3.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El Señor de los Cielos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El Señor de los Cielos audience
#·InterestCategoryAffinity×
01Carmen VillalobosMovies & TV39.15×
02Sebastián RulliMovies & TV33.52×
03William Levy (actor)Movies & TV29.37×
04ArequipaTravel & Leisure26.52×
05CuliacánTravel & Leisure24.43×
06ManáMusic & Radio23.67×
07Club AméricaSports18.09×
08Cruz AzulSports16.31×
09SinaloaTravel & Leisure16.19×
10Liga MXSports15.49×
11Mexico national football teamSports14.23×
12JaliscoTravel & Leisure13.02×
13VenezuelaTravel & Leisure10.20×
14El SalvadorTravel & Leisure9.78×
15Mexico CityTravel & Leisure9.43×
16Tejano musicMusic & Radio9.34×
17GuatemalaTravel & Leisure6.62×
18Spanish languagePolitics & Society5.89×
19FIFA World CupSports5.43×
20FIFA World Cup 2026Sports3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El Señor de los Cielos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by El Señor de los Cielos audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.17×
Social Media UsageJOY1.47×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by El Señor de los Cielos audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
SustainabilityBALANCE0.85×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does El Señor de los Cielos have in United States?

El Señor de los Cielos has an estimated audience of 1,875,030 people in United States, concentrated in California and Texas.

02

What is the gender split and age of El Señor de los Cielos viewers?

47.3% of El Señor de los Cielos fans are female, 52.7% are male, with an average age of 38.7 years.

03

Which brands do El Señor de los Cielos fans like most?

El Señor de los Cielos fans show strongest brand affinity for Liga MX (15.49×), FIFA World Cup (5.43×), and Club América (18.09×) over the country average.

04

Where do El Señor de los Cielos fans live in United States?

El Señor de los Cielos fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do El Señor de los Cielos fans also like?

Beyond El Señor de los Cielos itself, the audience over-indexes on FIFA World Cup (5.43×), Club América (18.09×), FIFA World Cup 2026 (3.25×), and Culiacán (24.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for El Señor de los Cielos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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