Rascasse Audience Intelligence

Jalisco Audience in United States

A data profile of the people who buy, follow and care about Jalisco in United States — modelled from more than twelve digital signal sources. Jalisco has an estimated audience of 6,291,396 people in United States.

#82among Region in United States#363among POI in United States#461in Travel & Leisure

The average Jalisco fan in United States is 38.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Illinois.

Top brand affinities include Cruz Azul, Mariachi, Volaris, with strongest over-indexing on Cruz Azul (15.65× the country average).

Demographically, the Jalisco audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jalisco fan in United States is balanced, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cruz Azul.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jalisco profile in United States.

Audience size
6.3M
in United States
Gender
45.4%♀
54.6% male
Age
38.9
average years
Country rank
#5510
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jalisco fans

45.4% are female, 54.6% are male, average age 38.9.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Jalisco audience in United States
MetricValue
Female45.4%
Male54.6%
Average age38.9
Estimated audience size6,291,396
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Jalisco audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3923%
40-4923%
50+16%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Jalisco audience comes from United States.

Worldwide audience distribution share by country for Jalisco
CountryShare
Mexico40.1%
United States33.5%
Spain5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jalisco audience in United States is strongest.

Fig. 05

Top regions by affinity

Jalisco fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~100K4.03×
02Texas~1.5M2.69×
03Idaho~80K2.52×
04Montana~40K2.16×
05New Hampshire~50K2.02×
06California~1.5M2.01×
07Wyoming~20K1.80×
08Illinois~400K1.70×
09Kansas~80K1.64×
10Nevada~90K1.43×
11Arizona~200K1.37×
12Wisconsin~100K1.22×
13Oregon~80K1.17×
14Georgia~200K1.10×
15Washington~100K1.09×
16Tennessee~100K1.08×
17Nebraska~30K1.08×
18Colorado~100K1.07×
19Arkansas~50K1.02×
20Utah~50K0.95×
21Missouri~90K0.94×
22Alabama~80K0.93×
23Oklahoma~60K0.87×
24Indiana~100K0.86×
25Ohio~200K0.84×
26Iowa~40K0.82×
27Kentucky~60K0.75×
28Louisiana~60K0.72×
29Virginia~100K0.71×
30Florida~300K0.67×
31Michigan~100K0.67×
32Massachusetts~80K0.67×
33South Carolina~60K0.67×
34Washington, District of Columbia~10K0.66×
35Hawaii~20K0.64×
36North Carolina~100K0.63×
37Alaska~8K0.61×
38South Dakota~9K0.60×
39Minnesota~50K0.56×
40North Dakota~7K0.56×
41Maine~10K0.55×
42Delaware~9K0.53×
43Mississippi~20K0.48×
44Rhode Island~9K0.44×
45New York~200K0.43×
46Maryland~50K0.43×
47West Virginia~10K0.42×
48Connecticut~20K0.38×
49New Jersey~50K0.34×
50Pennsylvania~70K0.33×
Fig. 06

Affinity by region

Affinity by region — Jalisco, United States
0.33×1.00×4.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jalisco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jalisco audience
#·InterestCategoryAffinity×
01Sebastián RulliMovies & TV24.81×
02Carmen VillalobosMovies & TV23.87×
03Ricardo ArjonaMusic & Radio20.00×
04Atlético NacionalSports17.13×
05Cruz AzulSports15.65×
06VolarisTravel & Leisure12.73×
07Tigres UANLSports12.44×
08MariachiMusic & Radio11.67×
09John LeguizamoMovies & TV11.62×
10Club AméricaSports10.44×
11CumbiaMusic & Radio9.58×
12Benny BlancoMusic & Radio8.89×
13ShakiraMusic & Radio6.72×
14La LigaSports6.44×
15Liga MXSports5.14×
16Web serverTechnology & Electronics5.07×
17TacoFood & Beverages4.20×
18MexicoTravel & Leisure4.10×
19Las VegasTravel & Leisure2.79×
20NatureHome & Garden1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jalisco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jalisco audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.60×
ExtroversionTHRILL1.54×
IndulgenceJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jalisco audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.67×
Early Adopter MentalityPOWER0.78×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jalisco have in United States?

Jalisco has an estimated audience of 6,291,396 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jalisco fans?

45.4% of Jalisco fans are female, 54.6% are male, with an average age of 38.9 years.

03

Which brands do Jalisco fans like most?

Jalisco fans show strongest brand affinity for Cruz Azul (15.65×), Mariachi (11.67×), and Volaris (12.73×) over the country average.

04

Where do Jalisco fans live in United States?

Jalisco fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Illinois (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Jalisco fans also like?

Beyond Jalisco itself, the audience over-indexes on Mariachi (11.67×), Volaris (12.73×), Mexico (4.1×), and Club América (10.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Jalisco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jalisco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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