Jalisco Audience in Mexico
Jalisco has an estimated audience of 7,520,932 people in Mexico. 47.3% are female, 52.7% are male, average age 34.6. Top regions: Jalisco, State of Mexico, Distrito Federal. Top brand affinities: Mobile payment, Puma, MSN, Catholic Church, Anti-aging cream.
The average Jalisco fan in Mexico is 34.6 years old, balanced, and lives primarily in Jalisco. The audience is concentrated in Jalisco, State of Mexico, Distrito Federal. Top brand affinities include Mobile payment, Puma, MSN, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Jalisco audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Jalisco fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 34.6 |
| Estimated audience size | 7,520,932 |
Audience persona
The typical Jalisco fan in Mexico is balanced, around 34.6 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Jalisco | 2,603,311 | 4.69× |
| State of Mexico | 1,054,620 | 1.02× |
| Distrito Federal | 1,003,509 | 1.01× |
| Puebla | 352,825 | 0.88× |
| Veracruz (state) | 348,404 | 0.79× |
| Guanajuato | 327,966 | 0.92× |
| Nuevo Leon | 322,004 | 0.71× |
| Baja California | 270,215 | 0.86× |
| Michoacan de Ocampo | 236,829 | 0.91× |
| Chihuahua | 179,239 | 0.69× |
| Hidalgo | 162,529 | 0.89× |
| Guerrero | 158,447 | 0.83× |
| Chiapas | 146,849 | 0.65× |
| Coahuila de Zaragoza | 138,890 | 0.62× |
| Yucatan | 122,102 | 0.78× |
| Morelos | 110,395 | 0.85× |
| Nayarit | 93,303 | 1.28× |
| Zacatecas | 82,497 | 0.86× |
| Aguascalientes | 80,253 | 0.84× |
| Durango | 68,826 | 0.66× |
| Tlaxcala | 67,584 | 0.78× |
| Colima | 51,372 | 1.07× |
| Baja California Sur | 48,879 | 0.81× |
| Campeche | 33,145 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| MSN | 2.78× | News |
| Catholic Church | 2.5× | Politics & Society |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Travel agency | 2.68× | Travel & Leisure |
| Banana | 2.42× | Food & Beverages |
| Pedro Pascal | 2.55× | Movies & TV |
| Local news | 4.84× | News |
| Sarcasm | 2.42× | Politics & Society |
| Radio | 1.89× | Technology & Electronics |
| Game consoles | 1.87× | Technology & Electronics |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| George Clooney | 5.84× | Movies & TV |
| Broadcasting of sports events | 3.15× | Movies & TV |
| El País | 2.31× | News |
| Do it yourself (DIY) | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.38 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 40.1% |
| United States | 33.5% |
| Spain | 5.1% |
See Jalisco audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Latin America (11,458,817)
- State of Mexico (6,969,624)
- Yucatán (5,241,541)
- California (5,221,017)
Frequently asked questions
How many fans does Jalisco have in Mexico?
Jalisco has an estimated audience of 7,520,932 people in Mexico, concentrated in Jalisco and State of Mexico.
What is the gender split and age of Jalisco fans?
47.3% of Jalisco fans are female, 52.7% are male, with an average age of 34.6 years.
Which brands do Jalisco fans like most?
Jalisco fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and MSN (2.78×) over the country average.
Where do Jalisco fans live in Mexico?
Jalisco fans in Mexico are most concentrated in Jalisco (reach 2,603,311), State of Mexico (reach 1,054,620), and Distrito Federal (reach 1,003,509). These three regions account for the largest share of the active audience.
What other brands do Jalisco fans also like?
Beyond Jalisco itself, the audience over-indexes on Puma (2.76×), MSN (2.78×), Catholic Church (2.5×), and Anti-aging cream (3.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Jalisco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.