State of Mexico Audience in Mexico
State of Mexico has an estimated audience of 6,969,624 people in Mexico. 47.9% are female, 52.1% are male, average age 33.7. Top brand affinities: Mobile payment, Puma, Catholic Church, MSN, Banana.
Top brand affinities include Mobile payment, Puma, Catholic Church, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the State of Mexico audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of State of Mexico fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 33.7 |
| Estimated audience size | 6,969,624 |
Audience persona
The typical State of Mexico fan in Mexico is balanced, around 33.7 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.77× | Politics & Society |
| MSN | 2.85× | News |
| Banana | 2.92× | Food & Beverages |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Travel agency | 2.89× | Travel & Leisure |
| Sarcasm | 2.77× | Politics & Society |
| Game consoles | 2× | Technology & Electronics |
| Local news | 4.84× | News |
| El País | 2.73× | News |
| Radio | 1.89× | Technology & Electronics |
| Pedro Pascal | 2.42× | Movies & TV |
| Broadcasting of sports events | 3.53× | Movies & TV |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Freeware | 2.43× | Technology & Electronics |
| George Clooney | 5.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.38 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 42.3% |
| United States | 28.1% |
| Colombia | 2.7% |
See State of Mexico audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Latin America (11,458,817)
- Jalisco (7,520,933)
- Yucatán (5,241,541)
- California (5,221,017)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for State of Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.