State of Mexico Audience in Mexico
State of Mexico has an estimated audience of 6,969,624 people in Mexico. 47.9% are female, 52.1% are male, average age 33.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (235.98× the country average). Demographically, the State of Mexico audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of State of Mexico fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 33.7 |
| Estimated audience size | 6,969,624 |
Audience persona
The typical State of Mexico fan in Mexico is balanced, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of State of Mexico fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 235.98× | Shopping |
| Costa Rica | 437.44× | Travel & Leisure |
| Game consoles | 152.8× | Technology & Electronics |
| Catholic Church | 118.96× | Politics & Society |
| Sarcasm | 78.34× | Politics & Society |
| Travel agency | 79.3× | Travel & Leisure |
| Mobile game | 65.95× | Games |
| Banana | 62.86× | Food & Beverages |
| Broadcasting of sports events | 82.2× | Movies & TV |
| El País | 59.96× | News |
| Valentine's Day | 98.29× | Kids & Family |
| Exfoliation (cosmetology) | 109.93× | Beauty & Wellness |
| Dentistry | 48.36× | Business & Career |
| Freeware | 30.95× | Technology & Electronics |
| Sexology | 38.68× | Kids & Family |
| Daily Horoscope | 452.02× | Internet & Social Media |
| Pilsner | 46.42× | Food & Beverages |
| Multi-level marketing | 40.62× | Business & Career |
| Orange (fruit) | 45.45× | Food & Beverages |
| Breastfeeding | 32.88× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.64 |
| Travelling | THRILL | 20.76 |
| Urban Lifestyle | OPEN | 4.87 |
| Design Affinity | PREMIUM | 2.64 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 42.3% |
| United States | 28.1% |
| Colombia | 2.7% |
See State of Mexico audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Latin America (11,458,817)
- Jalisco (7,520,933)
- Yucatán (5,241,541)
- California (5,221,017)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for State of Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.