A data profile of the people who buy, follow and care about California in Mexico — modelled from more than twelve digital signal sources. California has an estimated audience of 5,221,017 people in Mexico.
The average California fan in Mexico is 34.5 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (245.33× the country average).
Demographically, the California audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical California fan in Mexico is balanced, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the California profile in Mexico.
47.1% are female, 52.9% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 34.5 |
| Estimated audience size | 5,221,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide California audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 50.8% |
| United Kingdom | 3.9% |
| Italy | 3.4% |
Where the California audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~400K | 1.95× | |
| 02 | State of Mexico | ~900K | 1.27× | |
| 03 | Baja California Sur | ~50K | 1.27× | |
| 04 | Jalisco | ~500K | 1.17× | |
| 05 | Michoacan de Ocampo | ~200K | 1.16× | |
| 06 | Nuevo Leon | ~300K | 1.10× | |
| 07 | Morelos | ~100K | 1.09× | |
| 08 | Puebla | ~300K | 1.08× | |
| 09 | Distrito Federal | ~700K | 1.07× | |
| 10 | Guanajuato | ~300K | 1.05× | |
| 11 | Guerrero | ~100K | 1.02× | |
| 12 | Chihuahua | ~200K | 1.01× | |
| 13 | Nayarit | ~50K | 1.01× | |
| 14 | Zacatecas | ~60K | 0.91× | |
| 15 | Colima | ~30K | 0.91× | |
| 16 | Coahuila de Zaragoza | ~100K | 0.89× | |
| 17 | Aguascalientes | ~60K | 0.87× | |
| 18 | Durango | ~60K | 0.86× | |
| 19 | Hidalgo | ~100K | 0.83× | |
| 20 | Veracruz (state) | ~300K | 0.82× | |
| 21 | Chiapas | ~100K | 0.82× | |
| 22 | Oaxaca | ~100K | 0.81× | |
| 23 | Yucatan | ~90K | 0.79× | |
| 24 | Sinaloa | ~100K | 0.76× | |
| 25 | Campeche | ~30K | 0.66× |
The strongest cross-interests of the California audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 487.98× | ||
| 02 | Costa Rica | Travel & Leisure | 484.37× | ||
| 03 | Shopping and fashion | Shopping | 245.33× | ||
| 04 | Game consoles | Technology & Electronics | 164.69× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 147.83× | ||
| 06 | Catholic Church | Politics & Society | 126.49× | ||
| 07 | Valentine's Day | Kids & Family | 107.66× | ||
| 08 | Broadcasting of sports events | Movies & TV | 89.13× | ||
| 09 | Travel agency | Travel & Leisure | 84.89× | ||
| 10 | Sarcasm | Politics & Society | 79.80× | ||
| 11 | Mobile game | Games | 71.04× | ||
| 12 | Banana | Food & Beverages | 64.52× | ||
| 13 | El País | News | 61.97× | ||
| 14 | Dentistry | Business & Career | 52.63× | ||
| 15 | Orange (fruit) | Food & Beverages | 52.63× | ||
| 16 | Pilsner | Food & Beverages | 51.78× | ||
| 17 | Multi-level marketing | Business & Career | 44.99× | ||
| 18 | Sexology | Kids & Family | 38.20× | ||
| 19 | Breastfeeding | Kids & Family | 35.65× | ||
| 20 | Freeware | Technology & Electronics | 31.41× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.13× | |
| Travelling | THRILL | 22.16× | |
| Urban Lifestyle | OPEN | 4.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Extroversion | THRILL | 0.92× |
California has an estimated audience of 5,221,017 people in Mexico, concentrated in State of Mexico and Distrito Federal.
47.1% of California fans are female, 52.9% are male, with an average age of 34.5 years.
California fans show strongest brand affinity for Shopping and fashion (245.33×), Costa Rica (484.37×), and Game consoles (164.69×) over the country average.
California fans in Mexico are most concentrated in State of Mexico (reach ~900K), Distrito Federal (reach ~700K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond California itself, the audience over-indexes on Costa Rica (484.37×), Game consoles (164.69×), Catholic Church (126.49×), and Travel agency (84.89×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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