Rascasse Audience Intelligence

California Audience in Germany

A data profile of the people who buy, follow and care about California in Germany — modelled from more than twelve digital signal sources. California has an estimated audience of 2,949,298 people in Germany.

#18among Region in Germany#124among POI in Germany#175in Travel & Leisure

The average California fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robert Redford, Tagesschau, Dua Lipa, with strongest over-indexing on Robert Redford (4.2× the country average).

Demographically, the California audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical California fan in Germany is more female, around 38.1 years old, with strong Community Orientation tendencies and a notable affinity for Robert Redford.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the California profile in Germany.

Audience size
2.9M
in Germany
Gender
60.2%♀
39.8% male
Age
38.1
average years
Country rank
#2171
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of California fans

60.2% are female, 39.8% are male, average age 38.1.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for California audience in Germany
MetricValue
Female60.2%
Male39.8%
Average age38.1
Estimated audience size2,949,298
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the California audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3922%
40-4924%
50+14%
Fig. 04

Worldwide distribution

1.8%

of the worldwide California audience comes from Germany.

Worldwide audience distribution share by country for California
CountryShare
United States50.8%
United Kingdom3.9%
Italy3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the California audience in Germany is strongest.

Fig. 05

Top regions by affinity

California fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~300K2.47×
02Nordrhein-Westfalen~800K1.17×
03Hessen~300K1.17×
04Baden-Württemberg~400K1.07×
05Bremen~30K1.07×
06Niedersachsen~300K1.06×
07Hamburg~70K1.05×
08Berlin~100K1.02×
09Rheinland-Pfalz~100K0.97×
10Saarland~30K0.94×
11Bayern~400K0.93×
12Thüringen~70K0.88×
13Sachsen~100K0.84×
14Brandenburg~80K0.84×
15Mecklenburg-Vorpommern~40K0.78×
16Sachsen-Anhalt~60K0.75×
Fig. 06

Affinity by region

Affinity by region — California, Germany
0.75×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for California audience
#·InterestCategoryAffinity×
01Black Mirror (TV series)Movies & TV6.23×
02Dua LipaMusic & Radio5.09×
03Dexter (TV series)Movies & TV4.53×
04Robert RedfordMovies & TV4.20×
05Catherine Zeta-JonesMovies & TV3.69×
06Crime fictionLiterature3.18×
07HollywoodTravel & Leisure3.16×
08Alles was zähltMovies & TV2.86×
09CarcareCars & Mobility2.51×
10Ski resortTravel & Leisure2.28×
11LivemusicMusic & Radio2.20×
12HugendubelShopping2.05×
13CanadaTravel & Leisure2.00×
14TagesschauMovies & TV1.92×
15Müller (company)Food & Beverages1.81×
16Luxury goodsFashion & Accessoires1.66×
17TransfermarktSports1.62×
18NatureHome & Garden1.61×
19TattoosFashion & Accessoires1.60×
20KitchenHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by California audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.68×
SpiritualityBALANCE1.57×
ExtroversionTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by California audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
Sports ActivityPOWER0.85×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does California have in Germany?

California has an estimated audience of 2,949,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of California fans?

60.2% of California fans are female, 39.8% are male, with an average age of 38.1 years.

03

Which brands do California fans like most?

California fans show strongest brand affinity for Robert Redford (4.2×), Tagesschau (1.92×), and Dua Lipa (5.09×) over the country average.

04

Where do California fans live in Germany?

California fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do California fans also like?

Beyond California itself, the audience over-indexes on Tagesschau (1.92×), Dua Lipa (5.09×), Müller (company) (1.81×), and Luxury goods (1.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See California audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →