California Audience in Germany
California has an estimated audience of 2,949,298 people in Germany. 60.2% are female, 39.8% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Stradivarius, Škoda Kodiaq, 3D printing, Snow White (Fables), Israel.
The average California fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Stradivarius, Škoda Kodiaq, 3D printing, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the California audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of California fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 38.1 |
| Estimated audience size | 2,949,298 |
Audience persona
The typical California fan in Germany is more female, around 38.1 years old, with strong Tradition tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 815,063 | 1.26× |
| Baden-Württemberg | 466,350 | 1.16× |
| Bayern | 463,817 | 0.98× |
| Niedersachsen | 318,022 | 1.11× |
| Hessen | 287,176 | 1.28× |
| Berlin | 149,665 | 1.13× |
| Rheinland-Pfalz | 149,070 | 1.01× |
| Sachsen | 123,666 | 0.85× |
| Schleswig-Holstein | 101,976 | 0.96× |
| Brandenburg | 78,571 | 0.86× |
| Hamburg | 74,224 | 1.11× |
| Thüringen | 65,126 | 0.87× |
| Sachsen-Anhalt | 53,082 | 0.69× |
| Mecklenburg-Vorpommern | 40,821 | 0.72× |
| Saarland | 33,076 | 0.91× |
| Bremen | 27,191 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.2× | Cars & Mobility |
| 3D printing | 2.22× | Technology & Electronics |
| Snow White (Fables) | 2.25× | Literature |
| Israel | 1.92× | Travel & Leisure |
| Home Delivery | 2.22× | Food & Beverages |
| Buying a House | 3.85× | Home & Garden |
| Esra Erol | 3.41× | Movies & TV |
| Volvo V60 | 2.69× | Cars & Mobility |
| Figure painting (hobby) | 2.21× | Arts & Culture |
| Medieval fantasy | 5.92× | Literature |
| Kodi (software) | 1.55× | Technology & Electronics |
| Corfu (regional unit) | 1.66× | Travel & Leisure |
| Buying and Selling Real Estate | 3.64× | Home & Garden |
| Zagreb | 1.95× | Travel & Leisure |
| Coworking | 1.87× | Business & Career |
| Phil Campbell (musician) | 2.37× | Music & Radio |
| Chalkidiki | 1.79× | Travel & Leisure |
| Homesteading | 2.44× | Home & Garden |
| Keeper (password manager) | 1.63× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.35 |
| Sports Activity | POWER | 1.29 |
| Pet Ownership | JOY | 1.28 |
| Travelling | THRILL | 1.28 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.8% |
| United Kingdom | 3.9% |
| Italy | 3.4% |
See California audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does California have in Germany?
California has an estimated audience of 2,949,298 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of California fans?
60.2% of California fans are female, 39.8% are male, with an average age of 38.1 years.
Which brands do California fans like most?
California fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (2.2×), and 3D printing (2.22×) over the country average.
Where do California fans live in Germany?
California fans in Germany are most concentrated in Nordrhein-Westfalen (reach 815,063), Baden-Württemberg (reach 466,350), and Bayern (reach 463,817). These three regions account for the largest share of the active audience.
What other brands do California fans also like?
Beyond California itself, the audience over-indexes on Škoda Kodiaq (2.2×), 3D printing (2.22×), Snow White (Fables) (2.25×), and Israel (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.