A data profile of the people who buy, follow and care about California in Spain — modelled from more than twelve digital signal sources. California has an estimated audience of 2,281,125 people in Spain.
California has an estimated audience of 2,281,125 people in Spain. 53.4% are female, 46.6% are male, average age 43.2. Top brand affinities: Iberia (airline), WhatsApp, Refrigerator, Satire, Superman.
Top brand affinities include Iberia (airline), WhatsApp, Refrigerator, with strongest over-indexing on Iberia (airline) (1.98× the country average).
Demographically, the California audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical California fan in Spain is balanced, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the California profile in Spain.
53.4% are female, 46.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 43.2 |
| Estimated audience size | 2,281,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide California audience comes from Spain.
| Country | Share |
|---|---|
| United States | 50.8% |
| United Kingdom | 3.9% |
| Italy | 3.4% |
The strongest cross-interests of the California audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 5.71× | ||
| 02 | Satire | Literature | 4.95× | ||
| 03 | Refrigerator | Home & Garden | 3.35× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 3.27× | ||
| 05 | Japanese hip hop | Music & Radio | 3.10× | ||
| 06 | Betfair | Games | 2.60× | ||
| 07 | Bruce Willis | Movies & TV | 2.49× | ||
| 08 | Volunteering | Politics & Society | 2.47× | ||
| 09 | Michael Jackson | Music & Radio | 2.20× | ||
| 10 | Internet & Social Media | 2.09× | |||
| 11 | Distilled beverage | Food & Beverages | 2.02× | ||
| 12 | Iberia (airline) | Travel & Leisure | 1.98× | ||
| 13 | Superman | Movies & TV | 1.92× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.88× | ||
| 15 | Mango | Shopping | 1.87× | ||
| 16 | Genetics | Kids & Family | 1.76× | ||
| 17 | Innovation | Business & Career | 1.70× | ||
| 18 | Take-out | Food & Beverages | 1.59× | ||
| 19 | Aldi | Shopping | 1.53× | ||
| 20 | Julio Iglesias | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Early Adopter Mentality | POWER | 1.38× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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