A data profile of the people who buy, follow and care about California in Canada — modelled from more than twelve digital signal sources. California has an estimated audience of 4,457,078 people in Canada.
The average California fan in Canada is 42.0 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Ice Hockey World Championships, TMZ, Reddit, with strongest over-indexing on Ice Hockey World Championships (1.82× the country average).
Demographically, the California audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical California fan in Canada is balanced, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the California profile in Canada.
49.7% are female, 50.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 42.0 |
| Estimated audience size | 4,457,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide California audience comes from Canada.
| Country | Share |
|---|---|
| United States | 50.8% |
| United Kingdom | 3.9% |
| Italy | 3.4% |
Where the California audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.44× | |
| 02 | Ontario | ~2.5M | 1.40× | |
| 03 | Alberta | ~700K | 1.32× | |
| 04 | Manitoba | ~200K | 1.05× | |
| 05 | Saskatchewan | ~100K | 0.99× | |
| 06 | Nova Scotia | ~100K | 0.88× | |
| 07 | Quebec | ~900K | 0.86× | |
| 08 | New Brunswick | ~80K | 0.82× | |
| 09 | Newfoundland and Labrador | ~50K | 0.72× | |
| 10 | Prince Edward Island | ~20K | 0.71× |
The strongest cross-interests of the California audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TMZ | Internet & Social Media | 2.18× | ||
| 02 | TV game shows | Movies & TV | 2.18× | ||
| 03 | Lottery | Games | 2.18× | ||
| 04 | Tabloid (newspaper format) | Literature | 2.18× | ||
| 05 | Virtual reality | Technology & Electronics | 2.18× | ||
| 06 | Golden Globe Award | Movies & TV | 2.18× | ||
| 07 | Emmy Award | Movies & TV | 2.18× | ||
| 08 | Internet & Social Media | 2.15× | |||
| 09 | Subway | Food & Beverages | 2.08× | ||
| 10 | WWE | Sports | 2.08× | ||
| 11 | Vehicle insurance | Cars & Mobility | 2.03× | ||
| 12 | TV comedies | Movies & TV | 1.90× | ||
| 13 | Puzzle video games | Games | 1.89× | ||
| 14 | Ice Hockey World Championships | Sports | 1.82× | ||
| 15 | Apple Music | Music & Radio | 1.76× | ||
| 16 | Solar energy | Home & Garden | 1.73× | ||
| 17 | TV talkshows | Movies & TV | 1.62× | ||
| 18 | Podcast | Music & Radio | 1.51× | ||
| 19 | McDonald's | Food & Beverages | 1.51× | ||
| 20 | Country music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.23× | |
| Urban Lifestyle | OPEN | 1.18× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Pet Ownership | JOY | 0.86× | |
| Convenience Orientation | PREMIUM | 0.86× |
California has an estimated audience of 4,457,078 people in Canada, concentrated in Ontario and British Columbia.
49.7% of California fans are female, 50.3% are male, with an average age of 42.0 years.
California fans show strongest brand affinity for Ice Hockey World Championships (1.82×), TMZ (2.18×), and Reddit (2.15×) over the country average.
California fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~1M), and Quebec (reach ~900K). These three regions account for the largest share of the active audience.
Beyond California itself, the audience over-indexes on TMZ (2.18×), Reddit (2.15×), Subway (2.08×), and Podcast (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.