California Audience in Canada
California has an estimated audience of 4,457,078 people in Canada. 49.7% are female, 50.3% are male, average age 42.0. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Ice Hockey World Championships, TMZ, Reddit, Subway, Podcast.
The average California fan in Canada is 42.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Ice Hockey World Championships, TMZ, Reddit, with strongest over-indexing on Ice Hockey World Championships (1.82× the country average). Demographically, the California audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of California fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 42.0 |
| Estimated audience size | 4,457,078 |
Audience persona
The typical California fan in Canada is balanced, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,616,741 | 1.4× |
| British Columbia | 958,053 | 1.44× |
| Quebec | 918,247 | 0.86× |
| Alberta | 728,943 | 1.32× |
| Manitoba | 175,400 | 1.05× |
| Saskatchewan | 139,661 | 0.99× |
| Nova Scotia | 117,162 | 0.88× |
| New Brunswick | 84,395 | 0.82× |
| Newfoundland and Labrador | 48,683 | 0.72× |
| Prince Edward Island | 15,545 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.82× | Sports |
| TMZ | 2.18× | Internet & Social Media |
| 2.15× | Internet & Social Media | |
| Subway | 2.08× | Food & Beverages |
| Podcast | 1.51× | Music & Radio |
| Country music | 1.5× | Music & Radio |
| TV game shows | 2.18× | Movies & TV |
| WWE | 2.08× | Sports |
| Puzzle video games | 1.89× | Games |
| TV comedies | 1.9× | Movies & TV |
| TV talkshows | 1.62× | Movies & TV |
| Lottery | 2.18× | Games |
| Tabloid (newspaper format) | 2.18× | Literature |
| Virtual reality | 2.18× | Technology & Electronics |
| Vehicle insurance | 2.03× | Cars & Mobility |
| Golden Globe Award | 2.18× | Movies & TV |
| Solar energy | 1.73× | Home & Garden |
| Emmy Award | 2.18× | Movies & TV |
| Apple Music | 1.76× | Music & Radio |
| Rotten Tomatoes | 2.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.23 |
| Urban Lifestyle | OPEN | 1.18 |
| Spirituality | BALANCE | 1.15 |
| Community Orientation | OPEN | 1.12 |
| Tradition | CONSERVATISM | 1.12 |
| Individualism | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.8% |
| United Kingdom | 3.9% |
| Italy | 3.4% |
See California audiences in other countries
More Region audiences in Canada
- Ontario (14,426,999)
- British Columbia (7,570,082)
- New Brunswick (5,463,333)
- Nova Scotia (4,346,732)
- Florida (3,719,803)
Frequently asked questions
How many fans does California have in Canada?
California has an estimated audience of 4,457,078 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of California fans?
49.7% of California fans are female, 50.3% are male, with an average age of 42.0 years.
Which brands do California fans like most?
California fans show strongest brand affinity for Ice Hockey World Championships (1.82×), TMZ (2.18×), and Reddit (2.15×) over the country average.
Where do California fans live in Canada?
California fans in Canada are most concentrated in Ontario (reach 2,616,741), British Columbia (reach 958,053), and Quebec (reach 918,247). These three regions account for the largest share of the active audience.
What other brands do California fans also like?
Beyond California itself, the audience over-indexes on TMZ (2.18×), Reddit (2.15×), Subway (2.08×), and Podcast (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.