A data profile of the people who buy, follow and care about California in United Kingdom — modelled from more than twelve digital signal sources. California has an estimated audience of 6,261,872 people in United Kingdom.
The average California fan in United Kingdom is 43.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Superman, Breaking news, with strongest over-indexing on Wikipedia (3.4× the country average).
Demographically, the California audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical California fan in United Kingdom is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the California profile in United Kingdom.
55.2% are female, 44.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.4 |
| Estimated audience size | 6,261,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide California audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 50.8% |
| United Kingdom | 3.9% |
| Italy | 3.4% |
Where the California audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.44× | |
| 02 | Yorkshire and the Humber | ~700K | 1.31× | |
| 03 | South East | ~900K | 1.10× | |
| 04 | Scotland | ~600K | 1.09× | |
| 05 | North East | ~300K | 1.09× | |
| 06 | Northern Ireland | ~200K | 1.01× | |
| 07 | Wales | ~400K | 0.99× | |
| 08 | East of England | ~500K | 0.94× | |
| 09 | England | ~4.5M | 0.91× | |
| 10 | East Midlands | ~400K | 0.84× | |
| 11 | South West | ~400K | 0.83× | |
| 12 | North West | ~300K | 0.46× |
The strongest cross-interests of the California audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaics | Home & Garden | 3.63× | ||
| 02 | Wikipedia | Internet & Social Media | 3.40× | ||
| 03 | Cannes Film Festival | Movies & TV | 2.89× | ||
| 04 | Millie Bobby Brown | Movies & TV | 2.51× | ||
| 05 | Sketch comedy | Movies & TV | 2.44× | ||
| 06 | Superman | Movies & TV | 2.19× | ||
| 07 | Risk management | Business & Career | 2.09× | ||
| 08 | Breaking news | Movies & TV | 2.04× | ||
| 09 | Adoption | Kids & Family | 2.02× | ||
| 10 | Esso | Cars & Mobility | 2.01× | ||
| 11 | Snapchat | Internet & Social Media | 1.95× | ||
| 12 | Internet & Social Media | 1.79× | |||
| 13 | Refrigerator | Home & Garden | 1.74× | ||
| 14 | Satire | Literature | 1.73× | ||
| 15 | Activism | Politics & Society | 1.72× | ||
| 16 | Mobile home | Cars & Mobility | 1.70× | ||
| 17 | Betfair | Games | 1.67× | ||
| 18 | Digital photography | Business & Career | 1.62× | ||
| 19 | NFL | Sports | 1.61× | ||
| 20 | William Hill (bookmaker) | Games | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.82× | |
| Patriotism | CONSERVATISM | 1.45× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.88× | |
| Luxury Orientation | PREMIUM | 0.89× |
California has an estimated audience of 6,261,872 people in United Kingdom, concentrated in England and South East.
55.2% of California fans are female, 44.8% are male, with an average age of 43.4 years.
California fans show strongest brand affinity for Wikipedia (3.4×), Superman (2.19×), and Breaking news (2.04×) over the country average.
California fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond California itself, the audience over-indexes on Superman (2.19×), Breaking news (2.04×), Esso (2.01×), and William Hill (bookmaker) (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.