A data profile of the people who buy, follow and care about Yorkshire in United Kingdom — modelled from more than twelve digital signal sources. Yorkshire has an estimated audience of 9,197,689 people in United Kingdom.
The average Yorkshire fan in United Kingdom is 46.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Hobby, Kitchen, Distilled beverage, with strongest over-indexing on Hobby (2.13× the country average).
Demographically, the Yorkshire audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Yorkshire fan in United Kingdom is more female, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Yorkshire profile in United Kingdom.
61.8% are female, 38.2% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 46.8 |
| Estimated audience size | 9,197,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Yorkshire audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 64.0% |
| United States | 9.4% |
| Australia | 7.0% |
Where the Yorkshire audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~2.5M | 3.45× | |
| 02 | England | ~7M | 2.44× | |
| 03 | North East | ~300K | 0.90× | |
| 04 | West Midlands | ~300K | 0.82× | |
| 05 | East of England | ~700K | 0.81× | |
| 06 | South East | ~800K | 0.64× | |
| 07 | Wales | ~300K | 0.61× | |
| 08 | East Midlands | ~400K | 0.59× | |
| 09 | Scotland | ~500K | 0.58× | |
| 10 | South West | ~400K | 0.51× | |
| 11 | Northern Ireland | ~100K | 0.47× | |
| 12 | North West | ~400K | 0.39× |
The strongest cross-interests of the Yorkshire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hot tub | Home & Garden | 2.65× | ||
| 02 | Refrigerator | Home & Garden | 2.41× | ||
| 03 | Volunteering | Politics & Society | 2.29× | ||
| 04 | Mobile home | Cars & Mobility | 2.28× | ||
| 05 | Esso | Cars & Mobility | 2.16× | ||
| 06 | Hobby | Home & Garden | 2.13× | ||
| 07 | Satire | Literature | 2.11× | ||
| 08 | Wikipedia | Internet & Social Media | 2.09× | ||
| 09 | William Hill (bookmaker) | Games | 2.03× | ||
| 10 | Distilled beverage | Food & Beverages | 2.01× | ||
| 11 | Breaking news | Movies & TV | 1.96× | ||
| 12 | Internet & Social Media | 1.89× | |||
| 13 | Aldi | Shopping | 1.86× | ||
| 14 | Kitchen | Home & Garden | 1.76× | ||
| 15 | EBay | Shopping | 1.58× | ||
| 16 | Home Appliances | Home & Garden | 1.58× | ||
| 17 | Daily Express | News | 1.56× | ||
| 18 | Weddings | Kids & Family | 1.56× | ||
| 19 | Energy | Home & Garden | 1.51× | ||
| 20 | Lidl | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Healthy Lifestyle | BALANCE | 1.23× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.81× |
Yorkshire has an estimated audience of 9,197,689 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
61.8% of Yorkshire fans are female, 38.2% are male, with an average age of 46.8 years.
Yorkshire fans show strongest brand affinity for Hobby (2.13×), Kitchen (1.76×), and Distilled beverage (2.01×) over the country average.
Yorkshire fans in United Kingdom are most concentrated in England (reach ~7M), Yorkshire and the Humber (reach ~2.5M), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Yorkshire itself, the audience over-indexes on Kitchen (1.76×), Distilled beverage (2.01×), Volunteering (2.29×), and Aldi (1.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Yorkshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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