Yorkshire Audience in United Kingdom
Yorkshire has an estimated audience of 9,197,689 people in United Kingdom. 61.8% are female, 38.2% are male, average age 46.8. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Weddings, Hobby, Daily Express, Distilled beverage, Home Bargains.
The average Yorkshire fan in United Kingdom is 46.8 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Weddings, Hobby, Daily Express, with strongest over-indexing on Weddings (1.83× the country average). Demographically, the Yorkshire audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Yorkshire fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 46.8 |
| Estimated audience size | 9,197,689 |
Audience persona
The typical Yorkshire fan in United Kingdom is more female, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,898,267 | 2.44× |
| Yorkshire and the Humber | 2,557,223 | 3.46× |
| South East | 779,384 | 0.63× |
| East of England | 673,483 | 0.8× |
| Scotland | 472,163 | 0.57× |
| East Midlands | 364,572 | 0.56× |
| South West | 361,857 | 0.48× |
| North West | 345,698 | 0.35× |
| North East | 321,568 | 0.9× |
| West Midlands | 321,010 | 0.81× |
| Wales | 308,475 | 0.59× |
| Northern Ireland | 114,999 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.83× | Kids & Family |
| Hobby | 1.74× | Home & Garden |
| Daily Express | 1.57× | News |
| Distilled beverage | 1.73× | Food & Beverages |
| Home Bargains | 1.68× | Shopping |
| 1.68× | Internet & Social Media | |
| Aldi | 1.52× | Shopping |
| TripAdvisor | 1.78× | Travel & Leisure |
| TUI | 1.61× | Travel & Leisure |
| Refrigerator | 1.94× | Home & Garden |
| Premier Inn | 1.54× | Travel & Leisure |
| Bored Panda | 3.17× | Internet & Social Media |
| Liverpool Echo | 1.71× | News |
| Daily Star (United Kingdom) | 1.86× | News |
| William Hill (bookmaker) | 1.51× | Games |
| Betfair | 1.86× | Games |
| Kitchenware | 1.89× | Home & Garden |
| Volunteering | 1.52× | Politics & Society |
| Drinking establishment | 2.71× | Food & Beverages |
| Mobile home | 1.91× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.14 |
| Indulgence | JOY | 1.04 |
| Price Sensitivity | PREMIUM | 1.04 |
| Creativity | OPEN | 1.02 |
| Luxury Orientation | PREMIUM | 1 |
| Healthy Lifestyle | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 64.1% |
| United States | 9.4% |
| Australia | 7.0% |
See Yorkshire audiences in other countries
More Region audiences in United Kingdom
- England (23,076,988)
- Scotland (16,577,625)
- Greater Manchester (12,808,014)
- Greater London (9,075,072)
- Atlantic Ocean (7,681,052)
Frequently asked questions
How many fans does Yorkshire have in United Kingdom?
Yorkshire has an estimated audience of 9,197,689 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Yorkshire fans?
61.8% of Yorkshire fans are female, 38.2% are male, with an average age of 46.8 years.
Which brands do Yorkshire fans like most?
Yorkshire fans show strongest brand affinity for Weddings (1.83×), Hobby (1.74×), and Daily Express (1.57×) over the country average.
Where do Yorkshire fans live in United Kingdom?
Yorkshire fans in United Kingdom are most concentrated in England (reach 6,898,267), Yorkshire and the Humber (reach 2,557,223), and South East (reach 779,384). These three regions account for the largest share of the active audience.
What other brands do Yorkshire fans also like?
Beyond Yorkshire itself, the audience over-indexes on Hobby (1.74×), Daily Express (1.57×), Distilled beverage (1.73×), and Home Bargains (1.68×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Yorkshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.