Yorkshire Audience in United States

Yorkshire logo

Yorkshire has an estimated audience of 1,354,018 people in United States. 58.5% are female, 41.5% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Nebraska Cornhuskers football, Jesse Plemons, Mortgage insurance, JDSU.

The average Yorkshire fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Nebraska Cornhuskers football, Jesse Plemons, with strongest over-indexing on Dog breed (1.87× the country average). Demographically, the Yorkshire audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Yorkshire fans

Demographic split for Yorkshire audience in United States
MetricValue
Female58.5%
Male41.5%
Average age43.4
Estimated audience size1,354,018

Audience persona

The typical Yorkshire fan in United States is more female, around 43.4 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Yorkshire in United States
RegionReachAffinity
California170,2581.14×
Texas127,2371.09×
Florida126,3391.38×
New York92,7931.23×
Virginia50,6041.53×
North Carolina47,4761.17×
Illinois44,1140.98×
Pennsylvania43,0110.94×
Georgia40,8640.98×
Ohio36,7680.88×
Massachusetts34,5321.29×
New Jersey34,3471×
Washington33,8751.25×
Michigan33,8400.96×
Arizona28,0351.01×
Colorado26,4951.24×
Tennessee26,1320.96×
Maryland25,2321.08×
Indiana23,8340.96×
South Carolina22,3591.1×
Missouri19,9090.91×
Oregon19,6361.27×
Minnesota19,4341×
Wisconsin19,2830.95×
Kentucky16,2570.96×
Alabama15,9370.84×
Louisiana14,5180.83×
Oklahoma14,4120.96×
Utah14,2031.17×
Connecticut13,6881.01×
Nevada12,0800.92×
Kansas10,1810.95×
Iowa10,0790.9×
Arkansas9,5110.85×
Mississippi8,7100.78×
Idaho6,8171×
New Mexico6,2660.92×
Nebraska5,9400.87×
Washington, District of Columbia5,5101.35×
Maine5,1331.06×
Hawaii5,0520.87×
New Hampshire5,0480.95×
West Virginia4,7910.76×
Delaware3,7331×
Rhode Island3,6810.85×
Montana3,4500.92×
Alaska2,5190.87×
South Dakota2,4220.77×
Vermont2,2510.95×
North Dakota2,0150.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yorkshire audience
BrandAffinityCategory
Dog breed1.87×Pets & Animals
Nebraska Cornhuskers football3.44×Sports
Jesse Plemons2.51×Movies & TV
Mortgage insurance3.13×Business & Career
JDSU1.86×Business & Career
Assassin's Creed II4.38×Games
Glossier2.97×Beauty & Wellness
Panama2.05×Travel & Leisure
Charlamagne Tha God5.26×Movies & TV
Historic site2.24×Arts & Culture
Home staging2.63×Home & Garden
Jaws2.74×Movies & TV
Nipsey Hussle2.65×Music & Radio
Urban horticulture1.63×Home & Garden
Cleveland Clinic2.46×Health
Arnold Palmer2.64×Sports
Nasal cavity3.52×Health
Gett19.69×Cars & Mobility
Hocus Pocus1.83×Movies & TV
Queens College, City University of New York2.75×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yorkshire audience
TraitClusterScore
Pet OwnershipJOY1.76
TravellingTHRILL1.51
Community OrientationOPEN1.5
PatriotismCONSERVATISM1.29
Sports ActivityPOWER1.28
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Yorkshire
CountryShare
United Kingdom64.1%
United States9.4%
Australia7.0%

See Yorkshire audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Yorkshire have in United States?

Yorkshire has an estimated audience of 1,354,018 people in United States, concentrated in California and Texas.

What is the gender split and age of Yorkshire fans?

58.5% of Yorkshire fans are female, 41.5% are male, with an average age of 43.4 years.

Which brands do Yorkshire fans like most?

Yorkshire fans show strongest brand affinity for Dog breed (1.87×), Nebraska Cornhuskers football (3.44×), and Jesse Plemons (2.51×) over the country average.

Where do Yorkshire fans live in United States?

Yorkshire fans in United States are most concentrated in California (reach 170,258), Texas (reach 127,237), and Florida (reach 126,339). These three regions account for the largest share of the active audience.

What other brands do Yorkshire fans also like?

Beyond Yorkshire itself, the audience over-indexes on Nebraska Cornhuskers football (3.44×), Jesse Plemons (2.51×), Mortgage insurance (3.13×), and JDSU (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yorkshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.