Rascasse Audience Intelligence

Yorkshire Audience in United States

A data profile of the people who buy, follow and care about Yorkshire in United States — modelled from more than twelve digital signal sources. Yorkshire has an estimated audience of 1,354,018 people in United States.

#155among Region in United States#1613among POI in United States#1447in Travel & Leisure

The average Yorkshire fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stephen Lang, Anne Hathaway, Planet Fitness, with strongest over-indexing on Stephen Lang (17.99× the country average).

Demographically, the Yorkshire audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yorkshire fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Stephen Lang.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yorkshire profile in United States.

Audience size
1.4M
in United States
Gender
58.5%♀
41.5% male
Age
43.4
average years
Country rank
#19126
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yorkshire fans

58.5% are female, 41.5% are male, average age 43.4.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Yorkshire audience in United States
MetricValue
Female58.5%
Male41.5%
Average age43.4
Estimated audience size1,354,018
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Yorkshire audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Yorkshire audience comes from United States.

Worldwide audience distribution share by country for Yorkshire
CountryShare
United Kingdom64.0%
United States9.4%
Australia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yorkshire audience in United States is strongest.

Fig. 05

Top regions by affinity

Yorkshire fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~50K1.55×
02Florida~100K1.30×
03Washington, District of Columbia~5K1.28×
04Oregon~20K1.23×
05Massachusetts~30K1.20×
06Colorado~30K1.19×
07New York~90K1.17×
08Washington~30K1.17×
09Utah~10K1.16×
10North Carolina~50K1.15×
11Delaware~4K1.13×
12California~200K1.08×
13Texas~100K1.06×
14Maryland~20K1.06×
15South Carolina~20K1.06×
16Maine~5K1.06×
17Idaho~7K1.02×
18Alaska~3K1.01×
19Arizona~30K0.99×
20Connecticut~10K0.99×
21Kansas~10K0.99×
22Vermont~2K0.99×
23Minnesota~20K0.98×
24Tennessee~30K0.97×
25Oklahoma~10K0.97×
26New Hampshire~5K0.97×
27Montana~4K0.97×
28Kentucky~20K0.96×
29New Mexico~7K0.96×
30Georgia~40K0.95×
31Indiana~20K0.95×
32New Jersey~30K0.94×
33Wisconsin~20K0.94×
34Arkansas~10K0.93×
35Iowa~10K0.93×
36Nebraska~6K0.93×
37Illinois~40K0.92×
38Hawaii~5K0.92×
39Pennsylvania~40K0.91×
40Ohio~40K0.91×
41Michigan~30K0.91×
42Missouri~20K0.90×
43Nevada~10K0.90×
44Mississippi~10K0.90×
45South Dakota~3K0.90×
46Rhode Island~4K0.88×
47Alabama~20K0.87×
48Louisiana~10K0.86×
49West Virginia~5K0.85×
50North Dakota~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Yorkshire, United States
0.85×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yorkshire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yorkshire audience
#·InterestCategoryAffinity×
01CroquetteFood & Beverages28.21×
02Stephen LangMovies & TV17.99×
03Halifax (United Kingdom bank)Business & Career11.02×
04Anne HathawayMovies & TV5.27×
05Diaper bagKids & Family2.63×
06Adam SandlerMovies & TV2.63×
07Robert RedfordMovies & TV2.49×
08Planet FitnessSports2.11×
09Dog harnessPets & Animals2.06×
10MetaphysicsBusiness & Career2.05×
11Veterinary medicineBusiness & Career1.94×
12SubwayFood & Beverages1.93×
13Charitable organizationPolitics & Society1.83×
14Pizza HutFood & Beverages1.70×
15Bass guitarMusic & Radio1.70×
16Trader Joe'sShopping1.68×
17NostalgiaHome & Garden1.65×
18Fox News ChannelMovies & TV1.59×
19GeneticsKids & Family1.58×
20Burger KingFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yorkshire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yorkshire audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Community OrientationOPEN1.59×
Pet OwnershipJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yorkshire audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Social Media UsageJOY0.91×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yorkshire have in United States?

Yorkshire has an estimated audience of 1,354,018 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yorkshire fans?

58.5% of Yorkshire fans are female, 41.5% are male, with an average age of 43.4 years.

03

Which brands do Yorkshire fans like most?

Yorkshire fans show strongest brand affinity for Stephen Lang (17.99×), Anne Hathaway (5.27×), and Planet Fitness (2.11×) over the country average.

04

Where do Yorkshire fans live in United States?

Yorkshire fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Yorkshire fans also like?

Beyond Yorkshire itself, the audience over-indexes on Anne Hathaway (5.27×), Planet Fitness (2.11×), Croquette (28.21×), and Subway (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Yorkshire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yorkshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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